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Property management
social media.

Your Facebook page has three vacancy posts and a holiday greeting. Owners checking you out want to see homes cared for, and renters want to see a manager who answers.

Get a free websiteProperty managers

Without Social platforms

of renters say online reputation factored into their leasing decision
90%
AppFolio, 2026 Renter Preferences Report (vendor survey)
of property managers are working to improve the resident experience
86%
AppFolio, 2026 Property Management Benchmark Report (vendor survey)
of renters plan to move in the next twelve months
39%
AppFolio, 2026 Renter Preferences Report (vendor survey)

Vacancy-only feed

Every post is a unit for rent. An owner deciding whether to hand you their house sees no sign of how you care for one.

Ad-category mistakes

A boosted rental post on Facebook falls under the housing ad category, which limits targeting by age, gender and ZIP code. Posted the usual way, it gets rejected or creates Fair Housing risk.

Unanswered tenant comments

A tenant complains about a repair under your post. Nobody replies for days, and every owner reading the page sees it.

The finished turn

A finished turn at a sample management company, then twelve weeks of what owners and renters see between vacancies.

A maintenance tech sends a finished turn and a photo, which becomes a post on the management company’s page and three other cuts after a read rewrites one line for Fair Housing. Sample page. The last post was 158 days old before the work, and 6 days old after twelve weeks. 9 of 13 finished jobs were posted, and 4 waiting on an owner’s OK. Unit 2 at 18 Orchard St is ready: new floors, fresh paint and a new range, upstairs in a two-family. Showings this week, and the criteria are on the listing.

The check An owner looks the company up. The last post says now leasing, 158 days old.

  1. The check: An owner looks the company up. The last post says now leasing, 158 days old.
  2. The turn: Rafe sends the finished unit and a photo of the house.
  3. The post: We write it from his note. The read rewrites the line about who the home suits.
  4. The rooms: The same turn, cut for owners, agents who refer and neighbors.
  5. Twelve weeks: Turns, vacancies, upkeep, a quiet stretch, and a name owners keep seeing.
  6. The next check: A renter finds the unit, and asks about cats.
  1. Sample page: feed.example/quillfieldpm

    Quillfield Property ManagementFerris Ct, 6 days ago

    Inside 9 Ferris Ct, Unit 1: two bedrooms and wood floors, ready December 1. Showings Thursday evenings.

    An empty white room with wood floors and double doors open to a second room

    102Share

    Lena K. Is Unit 2 still open, and do you allow cats?

    Quillfield Property ManagementOrchard St, 11 weeks ago

    Unit 2 at 18 Orchard St is ready: new floors, fresh paint and a new range, upstairs in a two-family. Showings this week, and the criteria are on the listing.

    quillfieldpm.example/rentals/18-orchard-st-unit-2

    A green two-family house with white shutters and a front porch, dry shrubs by the walk

    142Share

    Quillfield Property ManagementWestbrook, 10 weeks ago

    From an owner, with her yes.

    Two doors with Quillfield now. The repair texts come before the bill, and the statement makes sense.

    Joan T., Westbrook, sample customer

    81Share

    Quillfield Property ManagementWestbrook, 5 months ago

    Now leasing. Contact our office today for details.

    1CommentShare

  2. Sample page: After the turn

    After the turn4:40pm

    A green two-family house with white shutters and a front porch, dry shrubs by the walk

    Turn done at 18 Orchard St, Unit 2: new floors, fresh paint, new range. 6 days from move-out to ready. Upstairs unit. Put perfect for a young family in the post.

    Rafe, maintenance
    Sample page: Read before it goes out
    Unit
    Unit 2, upstairs
    Work
    Floors, paint, range
    Turn
    6 days
    Fair Housing
    One line rewritten
    Owner
    Said yes to the quote
    Owner name
    Used with her OK
  3. Sample page: The same job, cut for each room

    The same job, cut for each room

    • A green two-family house with white shutters and a front porch, dry shrubs by the walkOwners

      A turn in 6 days on Orchard St: move-out, floors, paint and a new range, then back on the market.

    • A green two-family house with white shutters and a front porch, dry shrubs by the walkAgents who refer

      For a client who moves away and keeps the house, this is a turn with us: 6 days, move-out to ready.

    • A green two-family house with white shutters and a front porch, dry shrubs by the walkNeighbors

      The upstairs unit on Orchard St got new floors and paint this week. Ask us what homes nearby lease for.

  4. Sample page: Posts on this page

    Posts on this page

    1. Ferris Ct6 days ago

      Inside 9 Ferris Ct, Unit 1: two bedrooms and wood floors, ready December 1. Showings Thursday evenings.

    2. Cedar Hollow2 weeks ago

      The playground at Cedar Hollow Commons, inspected and its mulch topped up before spring.

    3. Millbank3 weeks ago

      The mail room at Millbank Gardens, cleaned and relit this week.

    4. Westbrook4 weeks ago

      Renewal season: residents renewing in February hear from us in December, with the new rent in writing.

    5. Pine Terrace7 weeks ago

      The courtyard at Pine Terrace got new shade sails and tables this month, paid from the owner’s reserve.

    6. Quiet while the leasing season peaked
    7. Cedar Hollow8 weeks ago

      Before the cold: every furnace in the homes we manage gets tested in November, and owners get the report.

    8. Millbank9 weeks ago

      Unit 4B at Millbank Gardens: self-showings with an ID check, evenings until 8.

    9. Westbrook10 weeks ago

      Two doors with Quillfield now. The repair texts come before the bill, and the statement makes sense.

    10. Orchard St11 weeks ago

      Unit 2 at 18 Orchard St is ready: new floors, fresh paint and a new range, upstairs in a two-family. Showings this week, and the criteria are on the listing.

    11. 5 months ago

      Now leasing. Contact our office today for details.

    12. 11 months ago

      Happy Thanksgiving from our office.

    13. 1 year ago

      Now leasing in Millbank. 2 bed available.

What you get

  • Posts for owners: a turn before and after, a preventive maintenance tip, what a rental analysis shows
  • Vacancy posts with the facts and the showing link, written inside Fair Housing rules
  • Community notes for the neighborhoods you manage in, so renters see a local company
  • Replies drafted for comments and reviews, sent once you approve them
  • Posting on the platforms you choose, on a schedule you sign off

The cycle

Social sits in Lead: owners who watch you care for homes month after month call you when they need a manager.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

Social platforms for real estate

What we build

The website

A site that wins owners, with your fees, services and the areas you manage said plainly.

SEO

Property management pages for each area you manage, found by owners who search for one.

AEO

Plain answers on fees, leases and tenant screening that AI tools can quote to an owner.

Lead generation

A rental price estimate that gives owners a number and gives you their name.

Social posts

Available rentals and owner tips posted for you, so the page is never empty.

AI agents

An AI agent sorts owner, tenant and applicant messages and answers the easy ones.

Missed calls

A missed call from an owner gets a text back and a consultation time.

Booking

Owner consultations and showings book into the right person’s calendar.

The dashboard

Every owner lead and rental inquiry on one dashboard, kept apart.

Reviews and referrals

Owners and tenants get asked for a review after a lease is signed, with a referral link.

Email campaigns

Owners get a monthly market note, and past leads hear about new services.

PostHog analytics

PostHog shows whether owners read your fees page or leave at it.

Session replay

Session replay shows the owner who opened the rental estimate and stopped.

Monthly numbers

Each month you see owner leads, consultations and doors signed.

Every lead reaches one dashboard, and QuickBooks stays for the books.

What we build

The plan

Less Work

Posts and replies get drafted from your turns and vacancies without staff writing them.

Less Time

A week of posts takes minutes to approve.

More Sales

Owners and renters see a company that answers before they ever call.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, built for your company, on a domain you keep
  • An owner side: services, fees, the areas you manage, a rental analysis request
  • A renter side: current vacancies, how to apply, how showings work, and one official listings page
  • Resident links that go straight to your AppFolio, Buildium or Yardi portal for rent and maintenance requests
  • Vacancies drawn from Buildium through its Open API on the Premium plan. For AppFolio, we check at setup what its partner program allows
  • Each owner form routed to your business development lead, each applicant form to leasing

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Starts hereText posts on the platforms you pick, written and posted

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

IncludedCustomer campaigns on the platforms where your buyers are

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedCustomer campaigns on the platforms where your buyers are

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

What should a property management company post on social media?

What an owner or renter would find useful: a turn finished well, a seasonal upkeep tip, a new vacancy with the facts, a note on your neighborhoods. Mix posts for owners with posts for renters.

Can property managers run Facebook ads for rentals?

Yes, under Meta’s housing ad category, which restricts targeting by age, gender and ZIP code. The ad has to reach renters without excluding anyone by a protected class. We write and set them up inside those rules, with the budget on your account.

Free website

Sample calendar

Thursday

  • Showing, 18 Orchard St
Get a free website