Skip to content
ghobz
Get started

Property management
newsletter.

Owners hear from you when a bill arrives. Tenants hear from you when rent is late. A short note each month changes what both expect from your inbox.

Get a free websiteProperty managers

Without Marketing

more likely to renew, for residents satisfied with their management company
72%
AppFolio, 2026 Renter Preferences Report (vendor survey)
of renters satisfied with maintenance saw issues resolved within a few days or less
79%
AppFolio, 2026 Renter Preferences Report (vendor survey)
of property managers name vacancy as their top threat
55%
AppFolio, 2026 Renter Preferences Report (vendor survey)

Statement-only owners

The only thing an owner reads from you is the monthly owner statement, and it is mostly debits. They start to wonder what the fee pays for.

Surprise renewal notices

A tenant gets the renewal offer with the rent increase as the first message in months. They start looking at other rentals the same week.

Repair approval silence

An owner approves a repair above their limit and then hears nothing until it shows up as a line on the statement.

Owner letter

Owners stay when they can see what the fee pays for. A sample management company writes to the owners and landlords on its own list, and one asks to hand over his house.

Example of a sample property management company, Quillfield Property Management. Before: the last mail Martin O., landlord had from them is 22 months old. After 64 of 640 names are cut, the campaign “Owner letter, November” goes to 576, and the email “Rents, repairs and a turn in 6 days” lands in that inbox. It opens on one line written for them, and they reply. 12 weeks later 27 have replied and the ledger stands at +$2,850. Leasing and management fees as billed, before vendor costs.

Before Twenty-two months since the last email, a follow-up nobody answered.

  1. Before: Twenty-two months since the last email, a follow-up nobody answered.
  2. Landed: The owner letter goes to owners, past inquiries and landlords.
  3. Opened: Rents nearby, the repair rule and a turn, each in a line.
  4. Replied: A landlord who manages his own house asks to hand it over.
  5. Back: Under zero for two months, then a fourplex signs. The house is still out.
  1. The email
    QP

    Quillfield Property Managementines@quillfieldpm.example

    to Martin O., landlordNov 3

    Rents, repairs and a turn in 6 days

    Quillfield Property ManagementOwner letter, November

    Rents, repairs and a turn in 6 days

    Hi Martin, you asked about your Millbank house. Rents there moved this fall.

    Three things owners asked us this month: what rents did in Cedar Hollow, what a repair over your limit needs from you, and how fast a unit turns. Reply with an address and I will send a written rent estimate.

    This month

    • A gray-blue two-family house with bay windows, two red doors and a fire escapeRents in Cedar HollowTwo-bed units leased at $1,525 to $1,600 this fall
    • A lawn between stone and brick garden apartment buildings, a path running to the backRepairs over $300You approve first, in writing, with the vendor’s quote
    • An empty white room with wood floors and double doors open to a second roomA turn in 6 daysUnit 2 at 18 Orchard St, move-out to ready
    Reply for a rent estimate

    Ines V., Quillfield Property Management

    UnsubscribeQuillfield Property Management, 61 Linden Ave, Westbrook
  2. Sample campaign, Owner letter, November
    LedgerSent Nov 3

    +$2,850

    Leasing and management fees as billed, before vendor costs

    Above zero, Week 8
    Sent
    576
    Replied
    27
    New doors
    2
    Left out
    64

    Five asked to stop. They are off the list.

    1. NovOwner letter and owner ads, a month−$650
    2. DecOwner letter and owner ads, a month−$650
    3. JanOwner letter and owner ads, a month−$650
    4. JanFourplex signed, leasing fees+$4,800
    5. JanMillbank house, agreement out for signaturePending
    What came back
    Replies27
    • MO

      Martin O., landlordWeek 1

      Two turnovers this year on my own. Can you take it over in January?

      Walk-through bookedPending

    • AN

      Ada N., ownerWeek 2

      Good to know. Keep the rent where it is if they renew?

      Renewal plan noted

    • GR

      Gus R.Week 4

      Bought it in the spring. Who handles your turns?

      Walk-through booked$4,800

    • VM

      Vera M.Week 6

      We sold the house in the spring, thanks.

      Marked as sold

    23 more replies

  3. The list
    Owner letter, November, 8 of 640 names
    WhoLast heard from themWhat came backWorth
    Martin O., landlordAsked for a rental analysis, 202422 months agoTwo turnovers this year on my own. Can you take it over in January?Walk-through booked$2,600Pending
    Paul D.Signed a management agreement last weekLast weekLeft out: signed this month
    Ada N., ownerOwner since 2022, one house3 months agoGood to know. Keep the rent where it is if they renew?Renewal plan noted
    Gus R.Asked about a fourplex, 20232 years agoBought it in the spring. Who handles your turns?Walk-through booked$4,800
    Ola P.Owner, 20196 years agoLeft out: opted out
    Hal C.Owner inquiry, 20205 years agoNo reply
    Vera M.Placed a tenant through us, 2024A year agoWe sold the house in the spring, thanks.Marked as sold
    Ned F.Owner inquiry, 20187 years agoLeft out: bad address

    8 of 640 names shown

What you get

  • A monthly owner note beside the statement: what changed in your local rental market, what was repaired and why
  • A renter newsletter: seasonal maintenance tips, rent payment reminders, how to file a maintenance request
  • Renewal warm-ups sent ahead of each lease end, before the renewal offer arrives
  • Repair updates for owners, from approval to finished job
  • Every send and reply in your CRM, sorted into owners, tenants and prospects

The cycle

Marketing works Growth: owners who understand what they pay for stay, and tenants who hear from you before renewal tend to stay too.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

    • Marketing

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

Marketing for real estate

What we build

The website

A site that wins owners, with your fees, services and the areas you manage said plainly.

SEO

Property management pages for each area you manage, found by owners who search for one.

AEO

Plain answers on fees, leases and tenant screening that AI tools can quote to an owner.

Lead generation

A rental price estimate that gives owners a number and gives you their name.

Social posts

Available rentals and owner tips posted for you, so the page is never empty.

AI agents

An AI agent sorts owner, tenant and applicant messages and answers the easy ones.

Missed calls

A missed call from an owner gets a text back and a consultation time.

Booking

Owner consultations and showings book into the right person’s calendar.

The dashboard

Every owner lead and rental inquiry on one dashboard, kept apart.

Reviews and referrals

Owners and tenants get asked for a review after a lease is signed, with a referral link.

Email campaigns

Owners get a monthly market note, and past leads hear about new services.

PostHog analytics

PostHog shows whether owners read your fees page or leave at it.

Session replay

Session replay shows the owner who opened the rental estimate and stopped.

Monthly numbers

Each month you see owner leads, consultations and doors signed.

Every lead reaches one dashboard, and QuickBooks stays for the books.

What we build

The plan

Less Work

Owner notes and renter newsletters get written for you. You approve, they send.

Less Time

Your team stops writing the same repair update by hand for every owner.

More Sales

Fewer owners leave quietly, and more tenants renew instead of moving.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, built for your company, on a domain you keep
  • An owner side: services, fees, the areas you manage, a rental analysis request
  • A renter side: current vacancies, how to apply, how showings work, and one official listings page
  • Resident links that go straight to your AppFolio, Buildium or Yardi portal for rent and maintenance requests
  • Vacancies drawn from Buildium through its Open API on the Premium plan. For AppFolio, we check at setup what its partner program allows
  • Each owner form routed to your business development lead, each applicant form to leasing

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Not in this plan

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Starts hereEmail and customer campaigns, no cap from our side

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedEmail and customer campaigns, no cap from our side

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

What should a property management newsletter include?

For owners: the local rent and vacancy picture, what was fixed and why, and anything changing in your fees or the law. For tenants: seasonal upkeep, how to request a repair, and renewal timing. Short and useful beats long.

What should an owner statement include?

Rent collected, fees taken, every bill paid with the vendor and the unit, reserves held, and the payout. Your software produces the numbers. A short note beside it explaining the big lines saves you the phone call.

Free website

Sample calendar

Thursday

  • Showing, 18 Orchard St
Get a free website