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Property management
marketing.

Your software runs the ledger, the leases and the work orders. Winning the next owner and answering the tenant at midnight still lands on your phone. We build that side.

Get a free websiteReal estate and development

The numbers

U.S. rental vacancy rate in the third quarter of 2026, up from 7.1% a year earlier
7.6%
Census, Housing Vacancies and Homeownership, Q3 2026
of rental owners say maintenance support is the main reason they hired a property manager
56%
Buildium, 2026 Property Management Industry Report (vendor survey)
of U.S. rental properties are owned by individual investors
70.2%
Congressional Research Service, R47332, from the 2021 Rental Housing Finance Survey
units managed on AppFolio alone at the end of Q3 2026, up 8% in a year
9.8M
AppFolio, Q3 2026 results

Stalled door count

New doors still come from referrals and the odd agent who sends you a landlord. An owner searching for a manager in your city often finds a franchise or a lead marketplace first.

Unread owner statements

The owner statement goes out from AppFolio or Buildium as a PDF. The owner skims it, sees a plumbing bill, and calls to ask why nobody told them.

Midnight maintenance calls

A tenant reports a leak at two in the morning. Your on-call phone rings, and nobody can tell from the voicemail whether it is a burst pipe or a dripping tap.

Portal-inbox vacancies

Each vacancy goes out to Zillow Rental Manager, Apartments.com and Zumper. The leasing inquiries pile up in three inboxes while the unit sits empty.

One vacancy

A vacant unit at Quillfield Property Management, a sample management company, with its last vacancy beside each figure for scale. The photos go from a make-ready phone to a page, the criteria are written first, and every applicant who asks stays on the record.

Example vacancy record for Quillfield Property Management, a sample management company: Unit 2 at 18 Orchard St, a two-bedroom upstairs unit for rent at $1,575/mo. In draft the set is seven phone photos from the turn with file names, out of order and off level, with no floor plan and a close-up of the floor as the lead photo. Once finished, eight photos are in order with the front of the house as lead. The page stays private until the turn is done and the rent and written screening criteria are set, then it is listed and a lease follows. The first text names the business, asks to keep texting, carries a STOP line, and the consent goes on the record. After 9 days on the market the record holds 32 inquiries, all answered, a first reply in 3 min, 11 showings and 1 approved application, which signs. The last vacancy took a first reply of 7 hours and reached 17 of 29 inquiries, 5 showings and no approved application in the same days.

Make-ready The tech’s phone photos from the turn: file names, off level, the floor in front.

  1. Make-ready: The tech’s phone photos from the turn: file names, off level, the floor in front.
  2. In order: The set gets its order, the house as lead, a level horizon.
  3. Ready: Rent set and the screening criteria written, the same for everyone. Still private.
  4. Listed: Live on the site. Every inquiry gets a reply, and the first text asks.
  5. Lease signed: Showings in, one approved application, lease signed on day 9.
  1. Sample vacancy, quillfieldpm.example/rentals/18-orchard-st-unit-2
    Quillfield Property Management
    • Rentals
    • Owners
    • Residents
    Photo setIn order 8 of 8

    Not publishedReady, not publicLive on quillfieldpm.example

    1. A green two-family house with white shutters and a front porch, dry shrubs by the walkIMG_7730.jpgLead
    2. A green two-family house with white shutters and a front porch, dry shrubs by the walkIMG_7733.jpgFront door
    3. A green two-family house with white shutters and a front porch, dry shrubs by the walkIMG_7731.jpgUpper windows
    4. An empty white room with wood floors and double doors open to a second roomIMG_7712.jpgLiving room
    5. An empty white room with wood floors and double doors open to a second roomIMG_7714.jpgSecond bedroom
    6. An empty white room with wood floors and double doors open to a second roomIMG_7719.jpgNew floors
    7. A green two-family house with white shutters and a front porch, dry shrubs by the walkIMG_7736.jpgPorch
    8. MissingFloor planFloor plan
    9. See all 8 photos

    From Rafe’s phone at the turn: seven photos, no floor plan.

    18 Orchard StUnit 2, Cedar Hollow

    $1,575/mo

    Beds
    2
    Baths
    1
    Sq ft
    980
    Leasing
    Calla D.

    Ask about this rentalManaged by Quillfield Property Management. Text 555-0152

  2. Sample vacancy record
    1. Make-readyPhone photos
    2. ReadyRent and criteria set
    3. ListedLive on the site
    4. Lease signedDay 9
    First reply
    3 min
    Last vacancy: 7 hours
    Inquiries answered
    32
    Last vacancy: 17 of 29
    Showings
    11
    Last vacancy: 5
    Approved
    1
    Last vacancy: 0
  3. Sample first text

    First textMara L.

    Nothing sent. No applicants yet.

    Quillfield Property Management: Hi Mara, thanks for asking about Unit 2 at 18 Orchard St. OK to text you here? Reply STOP to opt out.

    Yes. Is a showing open Thursday after 5?

    Consent recorded

  4. Sample inquiries and showings by day
    Inquiries and showings by day
    1. Day on market 1: 7 Inquiries, 1 Showings
    2. Day on market 2: 6 Inquiries, 2 Showings
    3. Day on market 3: 4 Inquiries, 2 Showings
    4. Day on market 4: 3 Inquiries, 1 Showings
    5. Day on market 5: 4 Inquiries, 2 Showings
    6. Day on market 6: 2 Inquiries, 1 Showings
    7. Day on market 7: 3 Inquiries, 1 Showings
    8. Day on market 8: 2 Inquiries, 1 Showings
    9. Day on market 9: 1 Inquiries, 0 Showings
  5. Sample the draft it came from

    The tech’s phone photos from the turn: file names, off level, the floor in front.

  6. Sample applicants
    • Inquired
    • Showing
    • Applied
    • Approved
    1. Mara L.WebsiteApproved
    2. Dev P.Rental site emailApplied
    3. Sid W.Resident referralApplied
    4. Jo K.Yard sign textShowing
    5. Ana R.Self-showingShowing
    6. Lee W.TextInquired

    No applicants yet. Nothing is public until the turn is done.

What we build

The website

A site that wins owners, with your fees, services and the areas you manage said plainly.

SEO

Property management pages for each area you manage, found by owners who search for one.

AEO

Plain answers on fees, leases and tenant screening that AI tools can quote to an owner.

Lead generation

A rental price estimate that gives owners a number and gives you their name.

Social posts

Available rentals and owner tips posted for you, so the page is never empty.

AI agents

An AI agent sorts owner, tenant and applicant messages and answers the easy ones.

Missed calls

A missed call from an owner gets a text back and a consultation time.

Booking

Owner consultations and showings book into the right person’s calendar.

The dashboard

Every owner lead and rental inquiry on one dashboard, kept apart.

Reviews and referrals

Owners and tenants get asked for a review after a lease is signed, with a referral link.

Email campaigns

Owners get a monthly market note, and past leads hear about new services.

PostHog analytics

PostHog shows whether owners read your fees page or leave at it.

Session replay

Session replay shows the owner who opened the rental estimate and stopped.

Monthly numbers

Each month you see owner leads, consultations and doors signed.

Every lead reaches one dashboard, and QuickBooks stays for the books.

What we build

Who it’s for

  • Residential property managers
  • Single-family rental managers
  • Small multifamily managers
  • Leasing and tenant placement
  • Brokers with a management arm
  • Managers for accidental landlords

Less Work

Owner inquiries, leasing questions and after-hours calls get a first answer without a coordinator.

Less Time

Your team spends the day on inspections and renewals, not on returning voicemails.

More Sales

More rental owners who look for a manager reach you, and fewer of your owners leave quietly.

What doors earn.

Your numbers Set them and both lines move.

Extra doors a year that pay for the plan

Extra profit, after paying for the planWith a systemNo system

  • $0 moreWith a system, plan paid

  • $0 moreNo system

12 extra doors a year × $1,500 − $18,000 for the plan = $0 more a year. Count only work you would not have won anyway.

The plan

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, built for your company, on a domain you keep
  • An owner side: services, fees, the areas you manage, a rental analysis request
  • A renter side: current vacancies, how to apply, how showings work, and one official listings page
  • Resident links that go straight to your AppFolio, Buildium or Yardi portal for rent and maintenance requests
  • Vacancies drawn from Buildium through its Open API on the Premium plan. For AppFolio, we check at setup what its partner program allows
  • Each owner form routed to your business development lead, each applicant form to leasing

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

What you get

More markets

Residential brokerages

Broker owners and team leads with agents under them. Leads go out round robin, and the agent who leaves takes them along.

Solo agents

One agent doing every job, from the photos to the closing table. Past clients hear from you at the holidays.

Commercial real estate

Tenant rep, leasing and investment sales. Portal inquiries every listing broker got too.

Wholesalers and investors

Acquisitions, dispositions and cash buyers. Seller lists every other wholesaler mailed this month too.

Developers

Builders, condo sponsors and new-build sales teams. Buyers who registered for the last phase and never heard back.

Read first

Your questions

How do property management companies get new clients?

Mostly through referrals, real estate agents and local search. Owners who search for a manager want to see your fees, your area and how you handle repairs. Pages that answer those three bring owners to you before they call a franchise.

How much does marketing for a property management company cost?

Our plans and prices sit on this page. No one-time fees. Month to month. We build your website first, free, so you judge the work before any plan starts.

Do property managers need a real estate license?

In most states, yes: a property management license or a real estate broker license, per the Bureau of Labor Statistics. Texas, for one, requires a license to show or lease a home for pay. Rules and exemptions vary, so check with your state commission.

Who builds it.

Gueeve Ghobady

Founder and lead developer

Leads GHOBZ. Scopes, builds, tests and hands off every site. ghobady.com (opens in a new tab)

“I started ghobz because good businesses kept losing work to websites that did not do them justice. I still look at every site before it ships.”

Free website

Sample calendar

Thursday

  • Showing, 18 Orchard St
Get a free website