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Real estate brokerage
marketing.

You recruit agents, buy leads for them and keep the lights on. Too much of what you pay for walks out the door with the next agent who leaves. We build what stays with the brokerage.

Get a free websiteReal estate and development

The numbers

of firms with four or more offices were recruiting sales agents in 2025. One-office firms: 30%
82%
NAR, 2025 Profile of Real Estate Firms
of firms with four or more offices name agent retention a top challenge for the next two years
45%
NAR, 2025 Profile of Real Estate Firms
of Realtors worked on a team in 2025
21%
NAR, 2026 Member Profile release
of web inquiries to 21 large brokerage brands got no reply within 24 hours
68%
Pied Piper 2026 study, via Real Estate News

Recruiting treadmill

Broker owners: you recruit to replace the agents who left last quarter. Each one took a sphere, a database and the leads your brokerage paid for.

Unclaimed team leads

Team leads: a lead lands in Follow Up Boss, goes out round robin to an agent at a closing table, and nobody claims it until the buyer has called another office.

Brokerage brand drift

Twenty agents, twenty logos, and a team name printed bigger than the brokerage. A seller cannot tell who they hired, and your state commission may have rules on exactly that.

Roster-only websites

The company site is an agent roster and a search bar. A recruit learns nothing about your splits or training, and a seller learns nothing about your offices.

One listing

A listing at Tollaven Realty, a sample brokerage, with its office’s last listing beside each figure for scale. The photos go from an agent’s phone to the brokerage’s page, the filing comes first, and every buyer who asks reaches an agent on the record.

Example listing record for Tollaven Realty, a sample brokerage: 27 Pemberton Lane in Brookmere, $489,000, listed by Mia S. of the Brookmere office. In draft the set is seven phone photos with file names, out of order and off level, with no floor plan and a view from above as the lead photo. Once finished, eight photos are in order with the front of the townhouse as lead. The page stays private until the listing is filed, with Coming soon only where the MLS allows, then Active and Under contract follow. The first text names the brokerage, asks to keep texting, carries a STOP line, and the consent goes on the record. After 9 days on the market the record holds 23 inquiries, all answered, a first reply in 3 min, 9 showings and 2 offers. The office’s last listing took a first reply of 16 hours and reached 8 of 19 inquiries, 3 showings and no offers in the same days.

Draft Mia’s phone photos: file names, off level, the roofs from above in front.

  1. Draft: Mia’s phone photos: file names, off level, the roofs from above in front.
  2. In order: The set gets its order, the townhouse as lead, a level horizon.
  3. Coming soon: The page is ready and stays private. Coming soon only where the MLS allows it.
  4. Active: Filed first, then live. Each inquiry reaches an agent, and the first text asks.
  5. Under contract: Feedback in, two offers on the record, day 9.
  1. Sample listing, tollavenrealty.example/brookmere/27-pemberton-lane
    Tollaven Realty
    • Buy
    • Sell
    • Our offices
    Photo setIn order 8 of 8

    Not publishedReady, not publicLive on tollavenrealty.example

    1. A pale green townhouse with a bay window and a red door, behind a front garden and an iron fenceIMG_7051.jpgLead
    2. A pale green townhouse with a bay window and a red door, behind a front garden and an iron fenceIMG_7049.jpgFront door
    3. A pale green townhouse with a bay window and a red door, behind a front garden and an iron fenceIMG_7050.jpgBay window
    4. Red brick townhouses behind a planted front garden with a bench and coneflowersIMG_7062.jpgFront garden
    5. A long row of red brick and painted townhouses with mansard roofs along a streetIMG_7066.jpgThe street
    6. Brick row houses with striped awnings and front porches above a stone garden wallIMG_7068.jpgNext door
    7. Rows of semi-detached houses and curving streets seen from the air, with lawns between themDJI_0213.jpgFrom above
    8. MissingFloor planFloor plan
    9. See all 8 photos

    From Mia’s phone: seven photos, no floor plan.

    27 Pemberton LaneBrookmere

    $489,000

    Beds
    3
    Baths
    2
    Sq ft
    1,720
    Agent
    Mia S.

    Ask about this homeListing courtesy of Tollaven Realty. Equal Housing Opportunity

  2. Sample listing record
    1. DraftPhone photos
    2. Coming soonWhere the MLS allows it
    3. ActiveFiled, then live
    4. Under contractDay 9
    First reply
    3 min
    Office’s last listing: 16 hours
    Inquiries answered
    23
    Office’s last listing: 8 of 19
    Showings
    9
    Office’s last listing: 3
    Offers
    2
    Office’s last listing: 0
  3. Sample first text

    First textAva R.

    Nothing sent. No buyers yet.

    Tollaven Realty: Hi Ava, thanks for asking about 27 Pemberton Lane. OK to text you here? Reply STOP to opt out.

    Yes. Could we see it Saturday morning?

    Consent recorded

  4. Sample inquiries and showings by day
    Inquiries and showings by day
    1. Day on market 1: 5 Inquiries, 1 Showings
    2. Day on market 2: 4 Inquiries, 1 Showings
    3. Day on market 3: 3 Inquiries, 2 Showings
    4. Day on market 4: 2 Inquiries, 1 Showings
    5. Day on market 5: 3 Inquiries, 1 Showings
    6. Day on market 6: 2 Inquiries, 1 Showings
    7. Day on market 7: 2 Inquiries, 1 Showings
    8. Day on market 8: 1 Inquiries, 1 Showings
    9. Day on market 9: 1 Inquiries, 0 Showings
  5. Sample the draft it came from

    Mia’s phone photos: file names, off level, the roofs from above in front.

  6. Sample buyers
    • Inquired
    • Showing
    • Feedback
    • Offer
    1. Ava R.Office pageOffer
    2. Dev K.Round robinOffer
    3. Lena O.Sign textFeedback
    4. Marco T.Open houseFeedback
    5. Hollis B.Agent referralShowing
    6. Sun J.WebsiteInquired

    No buyers yet. Nothing is public until it’s filed.

What we build

The website

A brokerage site with search by neighborhood and a page for every agent on the team.

SEO

Neighborhood and agent pages that come up when buyers search homes for sale near me.

AEO

Answer pages on schools, taxes and neighborhoods that AI tools can quote for your brokerage.

Lead generation

A home value page and new listing alerts that turn browsers into named leads.

Social posts

Just listed and just sold posts for every agent, on Instagram and Facebook.

AI agents

An AI agent answers site and portal leads at night and hands each one to the right agent.

Missed calls

A missed call gets a text back in minutes and a showing on the calendar.

Booking

Showings and listing appointments land on the agent’s calendar, with ShowingTime left in place.

The dashboard

Every buyer and seller lead, from every agent, on one dashboard with its stage.

Reviews and referrals

After closing, clients get a text asking for a review of their agent and a referral.

Email campaigns

Market updates and new listings go to your sphere and past clients every month.

PostHog analytics

PostHog shows which listings and neighborhoods people read before they ask.

Session replay

Session replay shows where a buyer gave up on the search or the form.

Monthly numbers

Each month you see leads by agent, showings booked and deals that closed.

Every lead lands on one dashboard, and Follow Up Boss stays.

What we build

Who it’s for

  • Broker owners
  • Managing brokers
  • Team leads
  • Multi-office brokerages
  • Franchise owners
  • Recruiting directors

Less Work

Leads reach an agent, ads carry the brokerage name and the roster stays current without an office manager chasing each one.

Less Time

Team leads coach and close instead of reassigning leads by hand.

More Sales

More of the inquiries your offices already get reach an agent who answers.

What closings keep.

Your numbers Set them and both lines move.

Extra closings a year that pay for the plan

Extra profit, after paying for the planWith a systemNo system

  • $6,000 moreWith a system, plan paid

  • $0 moreNo system

8 extra closings a year × $3,000 − $18,000 for the plan = $6,000 more a year. Count only work you would not have won anyway.

The plan

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, built for the brokerage, on a domain that stays the firm’s
  • Office pages, team pages and a page for each agent, all under the brokerage name and logo
  • A roster that adds and drops agents from one list, so a new hire has a page on day one
  • A careers page with your model, training and culture, and a confidential form for agents thinking of joining
  • Every inquiry sent to the right office or team in Follow Up Boss or Lofty, tagged with the page it came from
  • IDX search from your MLS feed on the brokerage domain, under your broker approval

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

What you get

More markets

Solo agents

One agent doing every job, from the photos to the closing table. Past clients hear from you at the holidays.

Commercial real estate

Tenant rep, leasing and investment sales. Portal inquiries every listing broker got too.

Wholesalers and investors

Acquisitions, dispositions and cash buyers. Seller lists every other wholesaler mailed this month too.

Developers

Builders, condo sponsors and new-build sales teams. Buyers who registered for the last phase and never heard back.

Property managers

Rental managers who answer to owners and to tenants. Owner leads sold to every rival, and repairs reported at midnight.

Read first

Your questions

What is the difference between a real estate team and a brokerage?

A brokerage is the licensed firm with a designated broker who supervises every agent. A team is a group of agents inside a brokerage, often under one team lead, that shares leads and splits. The team cannot exist without the brokerage it hangs its licenses on.

How do real estate brokerages make money?

Mostly from company dollar: the brokerage’s share of each agent’s commission under their split, plus desk, transaction or franchise-related fees where the model uses them. That is why agent retention moves a brokerage’s income as much as sales do.

How much does marketing cost for a real estate brokerage with several teams?

One plan covers the brokerage, whatever the number of agents on the roster. The plans are on this page. No one-time fees. Month to month. The website comes first and free, so you judge the work before any invoice.

Who builds it.

Gueeve Ghobady

Founder and lead developer

Leads GHOBZ. Scopes, builds, tests and hands off every site. ghobady.com (opens in a new tab)

“I started ghobz because good businesses kept losing work to websites that did not do them justice. I still look at every site before it ships.”

Free website

Sample calendar

Saturday

  • Listing appt, Calder Street
Get a free website