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New construction
marketing.

You sell homes that exist as a rendering, a site plan and a price sheet. Buyers decide from a screen long before they drive to the sales center. We build what they see first, inside the rules your state sets for selling before completion.

Get a free websiteReal estate and development

The numbers

new single-family homes sold, at an annual rate, September 2026
676,000
Census and HUD, New Residential Sales, September 2026
finished new homes still for sale at the end of September 2026
111,000
Census and HUD, New Residential Sales, September 2026
of builders used sales incentives in October 2026
65%
NAHB/Wells Fargo HMI, October 2026
of new home buyers bought directly from the builder or its sales agent
35%
NAR, 2025 Profile of Home Buyers and Sellers

Offering plan limbo

Condo sponsors: before New York accepts the offering plan for filing you may gauge interest, but no deposit and no reservation, binding or not. A site that says nothing loses the interest, and one that promises a unit breaks the rule.

Spec home carry

A finished spec home sits with the lights on while the interest list from the last phase release never hears it is ready to close.

Co-op confusion

Buyer agents bring many of your buyers, and every builder has its own registration rule. An agent unsure whether a first visit counts steers the client to a resale.

Incentive treadmill

This month a rate buydown, next month closing costs paid. The banner changes, and the families who asked about the community last quarter never see the new terms.

Homesite 42

A finished spec home at Quellbrook Homes, a sample builder, with its last quick move-in beside each figure for scale. The photos go from a site walk to a page, the price sheet comes first, and every buyer who registers stays on the record.

Example listing record for Quellbrook Homes, a sample builder: Homesite 42 at Fenwright Meadows, the Juniper plan, 4 beds, 2,380 sq ft, $489,990. In draft the set is seven phone photos from the site walk with file names, out of order and off level, with no floor plan and the street as the lead photo. Once finished, eight photos are in order with the front of the home as lead. The page stays private until the price sheet is approved, then it goes live as a quick move-in home and a contract follows. The first text names the business, asks to keep texting, carries a STOP line, and the consent goes on the record. After 7 weeks on the market the record holds 19 registrants, all answered, a first reply in 5 min, 9 model tours and 1 contract. The last quick move-in took a first reply of 2 days and reached 8 of 15 registrants, 3 model tours and no contract in the same weeks.

Draft Phone photos from the site walk: file names, off level, the street in front.

  1. Draft: Phone photos from the site walk: file names, off level, the street in front.
  2. In order: The set gets its order, the home as lead, a level horizon.
  3. Price sheet: The page is ready and stays private until the price sheet is approved.
  4. Quick move-in: Live on the site. Every registrant gets a reply, and the first text asks.
  5. Under contract: Model tours, a homesite walk, a contract signed in week 7.
  1. Sample quick move-in, quellbrookhomes.example/fenwright-meadows/homesite-42
    Quellbrook Homes
    • Communities
    • Quick move-ins
    • Floor plans
    Photo setIn order 8 of 8

    Not publishedReady, not publicLive on quellbrookhomes.example

    1. A row of new two-story stucco homes behind young trees and a low iron fence, under a clear skyIMG_7710.jpgLead
    2. A row of new two-story stucco homes behind young trees and a low iron fence, under a clear skyIMG_7712.jpgFront porch
    3. A row of new two-story stucco homes behind young trees and a low iron fence, under a clear skyIMG_7711.jpgUpper windows
    4. A new kitchen with dark cabinets, a waterfall stone island and a steel fridgeIMG_7724.jpgKitchen
    5. A new kitchen with dark cabinets, a waterfall stone island and a steel fridgeIMG_7725.jpgIsland
    6. A bright living room with herringbone floors, a blue sofa and a wide windowIMG_7731.jpgGreat room
    7. A new subdivision street with fresh lawns, a long sidewalk and single-story brick homesIMG_7702.jpgThe street
    8. MissingFloor planFloor plan
    9. See all 8 photos

    From the site walk: seven phone photos, no floor plan.

    Homesite 42The Juniper, Fenwright Meadows

    $489,990

    Beds
    4
    Baths
    2.5
    Sq ft
    2,380
    Sales
    Tessa N.

    Ask about this homeBuilt and offered by Quellbrook Homes. Sales center 555-0152

  2. Sample home record
    1. DraftSite walk photos
    2. Price sheetLive once approved
    3. Quick move-inLive on the site
    4. Under contractWeek 7
    First reply
    5 min
    Last quick move-in: 2 days
    Registrants answered
    19
    Last quick move-in: 8 of 15
    Model tours
    9
    Last quick move-in: 3
    Contracts
    1
    Last quick move-in: 0
  3. Sample first text

    First textAna R.

    Nothing sent. No buyers yet.

    Quellbrook Homes: Hi Ana, thanks for registering for Homesite 42 at Fenwright Meadows. OK to text you here? Reply STOP to opt out.

    Yes. Could we see it Saturday morning?

    Consent recorded

  4. Sample registrants and model tours by week
    Registrants and model tours by week
    1. Week for sale 1: 4 Registrants, 1 Model tours
    2. Week for sale 2: 3 Registrants, 1 Model tours
    3. Week for sale 3: 3 Registrants, 2 Model tours
    4. Week for sale 4: 3 Registrants, 2 Model tours
    5. Week for sale 5: 2 Registrants, 1 Model tours
    6. Week for sale 6: 2 Registrants, 1 Model tours
    7. Week for sale 7: 2 Registrants, 1 Model tours
  5. Sample the draft it came from

    Phone photos from the site walk: file names, off level, the street in front.

  6. Sample buyers
    • Registered
    • Model tour
    • Homesite walk
    • Contract
    1. Ana R.WebsiteContract
    2. Cole T.Buyer’s agentHomesite walk
    3. Dee M.Interest listHomesite walk
    4. Femi O.Model walk-inModel tour
    5. Gwen S.Portal registrantModel tour
    6. Hal K.TextRegistered

    No buyers yet. Nothing is public until the price sheet is approved.

What we build

The website

A project site with floor plans, availability and a register interest form.

SEO

Community and floor plan pages that come up when buyers search new homes near them.

AEO

Answer pages on plans, finishes and timing that AI tools can quote to a new-home buyer.

Lead generation

A register interest form and a price list download that build your waitlist.

Social posts

Construction progress and model home posts that keep the waitlist warm.

AI agents

An AI agent answers plans, finishes and timing from the facts you give it.

Missed calls

A missed call to the sales line gets a text back and a tour time.

Booking

Sales center tours and model home visits book into the sales team’s calendar.

The dashboard

Every registrant and buyer on one dashboard, from the first click to the contract.

Reviews and referrals

After move-in, buyers get asked for a review and the name of a friend who is looking.

Email campaigns

Phase releases and price updates go to the waitlist before they go public.

PostHog analytics

PostHog shows which floor plans and phases buyers keep coming back to.

Session replay

Session replay shows where a buyer stopped on the price list or the form.

Monthly numbers

Each month you see registrants, tours booked and reservations signed, by phase.

Every registrant reaches one dashboard, and DocuSign stays for the reservation.

What we build

Who it’s for

  • Production builders
  • Custom home builders
  • Condo sponsors
  • New home sales teams
  • Build-to-rent operators
  • Multifamily lease-up

Less Work

Registrants, tours and phase releases run without the sales team retyping a list.

Less Time

Your onsite agents spend the day in the model with buyers, not in the inbox.

More Sales

More of the people who saved a floor plan reach a sales agent while the inventory they wanted is still open.

What homes earn.

Your numbers Set them and both lines move.

Extra homes a year that pay for the plan

Extra profit, after paying for the planWith a systemNo system

  • $52,000 moreWith a system, plan paid

  • $0 moreNo system

2 extra homes a year × $35,000 − $18,000 for the plan = $52,000 more a year. Count only work you would not have won anyway.

The plan

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, on a domain the project or the company keeps
  • An interactive site plan or stacking plan: each lot or unit marked available, reserved or sold
  • Floor plans, finishes and the design center on their own pages, renderings labelled as renderings
  • An interest list form worded for your stage: market testing, reservations or contracts
  • Registrants sent to Lasso CRM through its registrant API, or to the CRM you already run
  • The sponsor name, legends and registration numbers your state asks for, on every page that needs them

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

What you get

More markets

Residential brokerages

Broker owners and team leads with agents under them. Leads go out round robin, and the agent who leaves takes them along.

Solo agents

One agent doing every job, from the photos to the closing table. Past clients hear from you at the holidays.

Commercial real estate

Tenant rep, leasing and investment sales. Portal inquiries every listing broker got too.

Wholesalers and investors

Acquisitions, dispositions and cash buyers. Seller lists every other wholesaler mailed this month too.

Property managers

Rental managers who answer to owners and to tenants. Owner leads sold to every rival, and repairs reported at midnight.

Read first

Your questions

How do you sell pre construction condos before they are built?

From renderings, floor plans, a price list and a sales gallery, with every claim checked against your filing. The interest list is built during market testing, and contracts start once your state allows them. The order of those steps is set by state law and your counsel.

Can a developer take deposits before the offering plan is filed?

In New York, no: deposits and reservations wait until the offering plan is accepted for filing. Florida lets a condo developer take deposits into escrow under Chapter 718. California takes refundable reservations under a preliminary public report. Rules vary by state and by project, so your counsel signs off first.

How much does new construction marketing cost?

The plans and their prices sit on this page, the same for a single community or ten. No one-time fees. Month to month. The website comes first and free, so your sales team sees it working before any invoice.

Who builds it.

Gueeve Ghobady

Founder and lead developer

Leads GHOBZ. Scopes, builds, tests and hands off every site. ghobady.com (opens in a new tab)

“I started ghobz because good businesses kept losing work to websites that did not do them justice. I still look at every site before it ships.”

Free website

Sample calendar

Saturday

  • Tour, the Juniper model
Get a free website