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Realtor marketing
for solo agents.

You are the listing agent, the buyer’s agent, the marketer and the assistant. The brokerage lends you its name and Zillow sells you buyers. We build the part of the business that stays yours when you move.

Get a free websiteReal estate and development

The numbers

median gross income of a Realtor from real estate work in 2025
$59,200
NAR, 2026 Member Profile
transaction sides for the typical Realtor in 2025. A team: 31
9
NAR, 2026 Member Profile
of the typical Realtor’s business came from repeat clients, and 22% from their referrals
28%
NAR, 2026 Member Profile
real estate sales agent jobs in the U.S. in 2025, most of them self-employed
427,000
U.S. Bureau of Labor Statistics, Occupational Outlook Handbook

Solo agent overload

One calendar holds the showings, the inspections, the listing paperwork and the marketing. Prospecting is the job that slips, and the pipeline goes quiet a season later.

Borrowed roster page

Your online home is one roster page on the brokerage site, under its brand. Change brokerages and the page, its reviews and every link to it go with the old firm.

Quiet sphere

Past clients and your sphere of influence hear from you at closing and at the holidays. When a friend asks them for an agent, they name whoever kept in touch.

Zillow referral fees

Zillow Preferred, the pay-at-close program agents knew as Flex, charges nothing upfront and takes a share of your commission when the deal closes. Every buyer it sends pays you less.

One agent

A listing at Homes by Rena, a sample solo agent, with her last one beside each figure for scale. The photos go from her phone to a page, the filing comes first, and every buyer who asks stays on the record.

Example listing record for Homes by Rena, a sample solo agent with Pelloway Realty: 7 Wren Court, $489,000. In draft the set is seven phone photos with file names, out of order and off level, with no floor plan and the back deck as the lead photo. Once finished, eight photos are in order with the front of the house as lead. The page stays private until the listing is filed, with Coming soon only if the MLS allows it, then Active and Under contract follow. The first text names the business, asks to keep texting, carries a STOP line, and the consent goes on the record. After 11 days on the market the record holds 25 inquiries, all answered, a first reply in 3 min, 10 showings and 2 offers. Her last listing took a first reply of 6 hours and reached 12 of 22 inquiries, 5 showings and no offers in the same days.

Draft Rena’s phone photos: file names, off level, the back deck in front.

  1. Draft: Rena’s phone photos: file names, off level, the back deck in front.
  2. In order: The set gets its order, the house as lead, a level horizon.
  3. Coming soon: The page is ready and stays private. Coming soon only if the MLS allows it.
  4. Active: Filed first, then live. Every inquiry gets a reply while Rena is out showing.
  5. Under contract: A second look, two offers on the record, day 11.
  1. Sample listing, homesbyrena.example/listings/7-wren-court
    Homes by Rena
    • Listings
    • Sold
    • About Rena
    Photo setIn order 8 of 8

    Not publishedReady, not publicLive on homesbyrena.example

    1. A dark green shingled house with three roof dormers and a deep front porch, snow on the lawnIMG_7310.jpgLead
    2. A dark green shingled house with three roof dormers and a deep front porch, snow on the lawnIMG_7312.jpgFront door
    3. A dark green shingled house with three roof dormers and a deep front porch, snow on the lawnIMG_7311.jpgDormers
    4. A gray sofa with patterned cushions under a framed print, a pink lamp beside itIMG_7325.jpgLiving room
    5. A corner of a sunny living room crowded with house plants around a tall monstera, a cane chair beside itIMG_7329.jpgSunroom
    6. A round white table and two chairs in a sunny corner with potted plants along the sillIMG_7333.jpgBreakfast nook
    7. Split logs stacked on a wooden deck against the railing, autumn trees beyondIMG_7341.jpgBack deck
    8. MissingFloor planFloor plan
    9. See all 8 photos

    From Rena’s phone: seven photos, no floor plan.

    7 Wren CourtLinden Heights

    $489,000

    Beds
    3
    Baths
    2
    Sq ft
    1,760
    Built
    1924

    Ask Rena about this homeListed by Rena V., Pelloway Realty. Brokered by Pelloway Realty

  2. Sample listing record
    1. DraftHer phone photos
    2. Coming soonOnly if the MLS allows it
    3. ActiveFiled, then live
    4. Under contractDay 11
    First reply
    3 min
    Her last listing: 6 hours
    Inquiries answered
    25
    Her last listing: 12 of 22
    Showings
    10
    Her last listing: 5
    Offers
    2
    Her last listing: 0
  3. Sample first text

    First textMaya T.

    Nothing sent. No buyers yet.

    Homes by Rena: Hi Maya, thanks for asking about 7 Wren Court. OK to text you here? Reply STOP to opt out.

    Yes please. Is Saturday morning open?

    Consent recorded

  4. Sample inquiries and showings by day
    Inquiries and showings by day
    1. Day on market 1: 5 Inquiries, 1 Showings
    2. Day on market 2: 4 Inquiries, 2 Showings
    3. Day on market 3: 3 Inquiries, 1 Showings
    4. Day on market 4: 2 Inquiries, 1 Showings
    5. Day on market 5: 3 Inquiries, 2 Showings
    6. Day on market 6: 1 Inquiries, 1 Showings
    7. Day on market 7: 2 Inquiries, 0 Showings
    8. Day on market 8: 1 Inquiries, 1 Showings
    9. Day on market 9: 2 Inquiries, 1 Showings
    10. Day on market 10: 1 Inquiries, 0 Showings
    11. Day on market 11: 1 Inquiries, 0 Showings
  5. Sample the draft it came from

    Rena’s phone photos: file names, off level, the back deck in front.

  6. Sample buyers
    • Inquired
    • Showing
    • Second look
    • Offer
    1. Maya T.Portal inquiryOffer
    2. Dev N.Open houseOffer
    3. Ava R.Past clientSecond look
    4. Lee W.WebsiteSecond look
    5. Jo K.Sign textShowing
    6. Sam V.ReferralInquired

    No buyers yet. Nothing is public until it’s filed.

What we build

The website

Your own site, in your name, with a home value page that sellers fill in.

SEO

Your name comes up when sellers search realtor near me or home value in your area.

AEO

When someone asks an AI tool for an agent in your town, your own pages give it your name.

Lead generation

A home value report and a buyer guide that collect names and numbers for you.

Social posts

Your listings, your closings and your town, posted for you while you work.

AI agents

An AI agent replies to a new lead in minutes while you’re at a showing.

Missed calls

A missed call during a showing gets a text back and a time to talk.

Booking

Listing appointments and buyer consults book themselves into your calendar.

The dashboard

Your sphere, buyers and sellers on one dashboard, so nobody waits on your memory.

Reviews and referrals

Every closing ends with a text asking for a review and a referral from your client.

Email campaigns

Your sphere hears from you every month with local sales and what homes are worth.

PostHog analytics

PostHog shows which listings and which home value pages bring you the asks.

Session replay

Session replay shows the seller who started the value form and stopped.

Monthly numbers

Each month you see where leads came from, appointments set and listings signed.

Lofty or Follow Up Boss stays, and every lead is on one dashboard.

What we build

Who it’s for

  • Solo listing agents
  • Buyer’s agents
  • Agents changing brokerages
  • New agents building a sphere
  • Part-time agents
  • Relocation specialists

Less Work

Follow-up, posts and the site keep running while you are at a showing.

Less Time

Your evenings go to clients and contracts, not to Canva and a CRM.

More Sales

More of your sphere and past clients come back to you, and send their friends.

What closings earn.

Your numbers Set them and both lines move.

Extra closings a year that pay for the plan

Extra profit, after paying for the planWith a systemNo system

  • $1,500 moreWith a system, plan paid

  • $0 moreNo system

3 extra closings a year × $6,500 − $18,000 for the plan = $1,500 more a year. Count only work you would not have won anyway.

The plan

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, in your own name, on a domain you keep when you move
  • IDX search from your MLS, with your broker’s approval and your IDX vendor account
  • Farm area pages, sold homes and your reviews, written about you rather than the brokerage
  • Your brokerage name and license state shown the way your broker and Realtor rules ask
  • A home value request and a contact form that reach your phone and Follow Up Boss or Lofty

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

What you get

More markets

Residential brokerages

Broker owners and team leads with agents under them. Leads go out round robin, and the agent who leaves takes them along.

Commercial real estate

Tenant rep, leasing and investment sales. Portal inquiries every listing broker got too.

Wholesalers and investors

Acquisitions, dispositions and cash buyers. Seller lists every other wholesaler mailed this month too.

Developers

Builders, condo sponsors and new-build sales teams. Buyers who registered for the last phase and never heard back.

Property managers

Rental managers who answer to owners and to tenants. Owner leads sold to every rival, and repairs reported at midnight.

Read first

Your questions

How much do solo real estate agents make?

It swings with the deals you close and the split you keep. NAR’s member survey, quoted above, puts the typical Realtor well below a top producer, and agents in their first two years far below both. Most of it comes back from past clients.

Can you be a solo real estate agent?

Yes. A salesperson license still hangs with a broker, so solo means no team, not no brokerage. You keep more of each commission and do every job yourself, which is the gap we fill.

Solo real estate agent vs team: which is better?

A team hands you buyers and takes a larger split. Solo, you keep more of each deal and find every client yourself. In NAR’s survey a team closes far more sides than one agent, and that volume is what a solo agent replaces with systems.

What does a realtor marketing company charge?

Our plans and prices are listed on this page. No one-time fees. Month to month. We build your website first, for free, so you judge it before you spend anything.

Who builds it.

Gueeve Ghobady

Founder and lead developer

Leads GHOBZ. Scopes, builds, tests and hands off every site. ghobady.com (opens in a new tab)

“I started ghobz because good businesses kept losing work to websites that did not do them justice. I still look at every site before it ships.”

Free website

Sample calendar

Saturday

  • Showing, 7 Wren Court
Get a free website