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AI for your
real estate brokerage.

Your team has a dozen agents and still lets the 9pm lead sit until morning, because everyone thought someone else had it. An AI agent answers first and hands the lead to the agent whose turn it is.

Get a free websiteResidential brokerages

Without AI agents

of web inquiries to 21 large brokerage brands reached an agent within an hour
10%
Pied Piper 2026 study, via Real Estate News
of phone inquiries got no call, text or email follow-up within 24 hours
73%
Pied Piper 2026 study, via Real Estate News
of callers to the same brands spoke with an agent during the call
33%
Pied Piper 2026 study, via Real Estate News

First-to-claim silence

Your first to claim alert goes to the whole team at once. Everyone is showing, nobody taps it, and the lead falls back to the team lead after the buyer has moved on.

Neglected lead pond

Thousands of contacts sit in the lead pond from portals, open houses and agents who left. Nobody on the team has the hours to text them all.

Front desk voicemail

A caller dials the office about a sign in a yard. The front desk takes a message, the agent on floor duty is out, and the seller calls the next sign they see.

No AI policy

Agents paste client details into whatever chatbot they like. The brokerage has no AI use policy, so nobody knows what was shared or what was promised.

At 9:48pm

A sample brokerage’s night, played twice: first the office round robin, then the AI assistant.

Example of a sample residential brokerage, one night played twice. Before: 6 leads wait for the office to open, the longest for 13h 32m, and the one at the center gets a reply after 10h 34m. That seller has already set a time with another brokerage. After: an AI agent answers each within 6 min, qualifies the lead, fills the record and books 3 of 6. It hands 3 to a person and one goes cold.

In A seller writes to the Brookmere office page at 9:48pm, after hours.

  1. In: A seller writes to the Brookmere office page at 9:48pm, after hours.
  2. Waiting: It goes round robin to the office. Each agent thinks another took it.
  3. Too late: An agent replies at 8:22am. The seller has a time with another firm.
  4. Same night: The same form, the same minute. The reply goes out in two.
  5. Qualified: Consent first, then the street, the timing and what they buy next.
  6. Booked: Saturday at 10 with Bea L., who covers that street.
  7. Handed off: A question about the fee. It names none, and Bea takes it in the morning.
  8. Morning: Agents start with people who answered. A recruit waits for Celia.
  1. Sample after, Tollaven Realty

    Tollaven Realtytollavenrealty.example

    Brookmere office page, 9:48pm

    We’re thinking of selling our place on Calder Street in the spring. Can someone come see it?

    1. Hi, this is the AI assistant for Tollaven Realty. OK to text you about your home? Reply STOP to opt out.

    2. Yes, that’s fine.

    3. Thanks. Will you be buying another home once you sell?

    4. Yes, something bigger in Larkfield.

    5. Are you working with an agent on the sale yet?

    6. Not yet.

    7. Bea L. from our Brookmere office covers Calder Street and can come by on Saturday. Which time suits?Sat 10:00amSat 1:00pm

    8. 10 works.

    9. What do you charge to list?

    10. Commission is agreed between you and your agent, and it’s negotiable. Bea will go through it with you, and I’ve passed your question to her.

    11. 8:05am

    12. Morning Ines, this is Bea from Tollaven’s Brookmere office. See you Saturday at 10. I’ll bring what sold on Calder Street this year.

  2. Sample record
    Red brick townhouses behind a planted front garden with a bench and coneflowers

    Seller, Calder Street

    Ines W., 555-0156Office page form, then text

    NewQualifiedBooked

    First reply2 minwas 10h 34m

    Plan
    Selling
    Street
    Calder Street
    Timing
    Spring
    Next
    Buying in Larkfield
    Agent
    None yet
    Text consent
    Recorded
    Appointment
    Sat 10:00am

    Handed to Bea L.Listing fees, an agent answers

    Take over

    Notes and tags sent into Follow Up Boss, by office

  3. Sample before, 9:48pm to 8:34am

    Tollaven Realtytollavenrealty.example

    Brookmere office page, 9:48pm

    We’re thinking of selling our place on Calder Street in the spring. Can someone come see it?

    1. 8:22am

    2. Hi Ines, sorry for the wait. Happy to come see your home. What day suits?

    3. Thanks, we’ve already set a time with another brokerage.

    Sent round robin to the Brookmere agents at 9:48pm. Nobody claimed it.

    Meeting another brokerage

  4. Sample night’s leads
    Longest wait
    13h 32m6 min
    Booked by morning
    03
    Left for a person
    63
    Went cold
    1

    1. Buyer, LarkfieldOffice page

      Replied 8:04amShowing Thu 5:30pm

    2. Agent asking about splitsJoin page

      Replied 8:09amFor Celia D.

    3. Open house sign-inText

      Replied 8:16amWent cold

    4. Seller, Calder StreetBrookmere office page

      Replied 8:22amListing appt Sat 10:00am

    5. Relocating to SouthgateReferral email

      Replied 8:29amConsult Wed 9:00am

    6. Past client, asked for Rafe M.Email

      Replied 8:37amFor the office

What you get

  • An AI agent on your site, your office line and your text number that replies to every new lead in minutes
  • Hands each qualified lead to the agent whose turn it is in round robin, or to the area specialist you set
  • Works the lead pond: old contacts asked one by one whether they still plan to buy or sell, with replies sent to an agent
  • Logs every conversation in Follow Up Boss or Lofty, so the team lead sees who answered and how fast
  • Works inside a written AI use policy your broker approves, and passes Fair Housing questions to a person

The cycle

The AI agent works Prospect for the whole team: it answers what Lead brings in, qualifies it and books the agent whose turn it is.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

AI agents for real estate

What we build

The website

A brokerage site with search by neighborhood and a page for every agent on the team.

SEO

Neighborhood and agent pages that come up when buyers search homes for sale near me.

AEO

Answer pages on schools, taxes and neighborhoods that AI tools can quote for your brokerage.

Lead generation

A home value page and new listing alerts that turn browsers into named leads.

Social posts

Just listed and just sold posts for every agent, on Instagram and Facebook.

AI agents

An AI agent answers site and portal leads at night and hands each one to the right agent.

Missed calls

A missed call gets a text back in minutes and a showing on the calendar.

Booking

Showings and listing appointments land on the agent’s calendar, with ShowingTime left in place.

The dashboard

Every buyer and seller lead, from every agent, on one dashboard with its stage.

Reviews and referrals

After closing, clients get a text asking for a review of their agent and a referral.

Email campaigns

Market updates and new listings go to your sphere and past clients every month.

PostHog analytics

PostHog shows which listings and neighborhoods people read before they ask.

Session replay

Session replay shows where a buyer gave up on the search or the form.

Monthly numbers

Each month you see leads by agent, showings booked and deals that closed.

Every lead lands on one dashboard, and Follow Up Boss stays.

What we build

The plan

Less Work

First replies and pond follow-up run without the team lead reassigning leads by hand.

Less Time

Agents spend their calls on people who already answered.

More Sales

Fewer office calls and night leads go cold before an agent sees them.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, built for the brokerage, on a domain that stays the firm’s
  • Office pages, team pages and a page for each agent, all under the brokerage name and logo
  • A roster that adds and drops agents from one list, so a new hire has a page on day one
  • A careers page with your model, training and culture, and a confidential form for agents thinking of joining
  • Every inquiry sent to the right office or team in Follow Up Boss or Lofty, tagged with the page it came from
  • IDX search from your MLS feed on the brokerage domain, under your broker approval

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Starts hereThe AI responder on your site

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

IncludedThe AI responder on your site, and a stat assistant on your private site

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedYour AI brain, custom AI helpers and the connections to your tools

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

Should a real estate brokerage have an AI use policy?

Yes. It sets which tools agents may use, what client data must never go into them, who checks AI-written listing copy and ads, and how Fair Housing applies. Your broker and counsel own the final wording.

Can AI work the old leads in a Follow Up Boss pond?

Yes. Follow Up Boss has an open API, so the AI agent can text pond leads one at a time, record the replies and hand anyone ready to an agent. Opt-outs stop it at once.

What is the best AI for a real estate brokerage?

One tied to your CRM and your routing rules, that answers from your listings and offices and stops when it is unsure. A general chatbot writes well but knows nothing about whose turn it is.

Free website

Sample calendar

Saturday

  • Listing appt, Calder Street
Get a free website