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SEO for your
real estate company.

Your agents each built a little site of their own. Google sees a dozen thin domains instead of one brokerage that knows every neighborhood its offices cover.

Get a free websiteResidential brokerages

Without SEO

median share of customer inquiries from the website at firms with four or more offices
12%
NAR, 2025 Profile of Real Estate Firms
of agents name their brokerage’s website as a top source of quality leads
13%
NAR, 2025 Technology Survey
average monthly unique users across Zillow Group in Q2 2026
239M
Zillow Group, Q2 2026 10-Q

Agent subdomain sprawl

Every agent has a subdomain or a vanity domain from a past platform. Links and reviews scatter across them, and the brokerage domain earns little from any of it.

Unlisted branch offices

Three offices, one Google Business Profile, and the address on it is the one you closed. Searchers near the other two branches see a competitor in Maps.

Vanishing agent pages

An agent leaves, their page is deleted, and every link and review pointing at it now lands on an error. The brokerage loses what the agent built while they were yours.

Office searches

Twenty-six weeks for a sample brokerage, one office and one town at a time.

Example of a sample residential brokerage, Tollaven Realty, on a results page over 26 weeks. For the search “real estate agents brookmere” it moves from position 18, a roster page, to position 3, the Brookmere office’s page with its agents, behind an agent directory. 6 of 8 towns reach page one. The broad search “real estate agents near me” stays at 19, and North Brook and Mercer Flats stay with the directories and the franchise offices.

Searched A seller in Brookmere looks for an agent before asking anyone.

  1. Searched: A seller in Brookmere looks for an agent before asking anyone.
  2. Off the page: An agent directory and a franchise office answer. The roster page sits eighteenth.
  3. The work: A page for each staffed office, then one for each town it sells in.
  4. First screen: Week 24, on the first screen. A directory still holds the top.
  5. Read: A seller reads the Brookmere page. “Agents near me” stays with the directories.
  1. After, week 26, search.example
    real estate agents brookmereSearched from Brookmere
    • All
    • Places
    • Images
    • News

    Top results

    1. 1Top real estate agents in Brookmereagentfinder.example/brookmereAgents ranked by reviews. Compare and connect.
    2. 2Brookmere homes for salehomeportal.example/brookmereEvery listing in town, with prices and photos.
    3. 3Selling in Brookmeretollavenrealty.example/offices/brookmere/sellWho covers each street, and what sold there this year.
    4. 4Pellingham Realty, Brookmere officepellinghamrealty.example/brookmereOur Brookmere agents, listings and office hours.
    5. 5Brookmere real estate markethousedata.example/brookmereMedian sale price and days on market, by month.
    6. 6Find a Realtor near yourealtordirectory.exampleSearch members by town and specialty.
    7. 7Living in Brookmerebrookmere.example/visitorsSchools, parks and the Saturday market.

    Further down

    Tollaven Realty

    4.6(64)Real estate agency

    Selling in Brookmere

    Serves
    Brookmere and 7 more towns
    Offices
    A profile for each staffed office, Brookmere first

    Pages

    • Our agents
    • Brookmere office
    • Larkfield office
    • Southgate office
    • Selling in Brookmere
    • Wren Hollow
    See the Brookmere officeOpening the Brookmere office pageWebsite
  2. Before, week 0, search.example

    Position 18 for real estate agents brookmere

    1. 1Top real estate agents in Brookmereagentfinder.example/brookmereAgents ranked by reviews. Compare and connect.
    2. 2Brookmere homes for salehomeportal.example/brookmereEvery listing in town, with prices and photos.
    3. 3Pellingham Realty, Brookmere officepellinghamrealty.example/brookmereOur Brookmere agents, listings and office hours.
    4. 18Our agentstollavenrealty.example/agentsMeet our 46 agents.
    Serves
    The region
    Offices
    One profile for three offices

    Site: Our agents.

  3. Sample searches
    Sample searches
    SearchesWeek 0Week 26
    real estate agents brookmere183
    sell my house brookmere415
    real estate office larkfield234
    wren hollow realtor447
    real estate agents near me3019

What you get

  • One brokerage domain holding every office, area and team page, written from what your agents know about each neighborhood
  • Office pages with their own address, hours and agents, matched to a Google Business Profile for each staffed branch
  • Agent pages that redirect to the office or the team when someone leaves, so the links keep working for the brokerage
  • Team pages under the brokerage name, with the team name never larger than the firm’s
  • What moved on Google each month, shown by office so each managing broker sees their own

The cycle

SEO feeds Lead for the whole brokerage: a seller who searches an area your office covers lands on your domain and goes to that office’s agents.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

SEO for real estate

What we build

The website

A brokerage site with search by neighborhood and a page for every agent on the team.

SEO

Neighborhood and agent pages that come up when buyers search homes for sale near me.

AEO

Answer pages on schools, taxes and neighborhoods that AI tools can quote for your brokerage.

Lead generation

A home value page and new listing alerts that turn browsers into named leads.

Social posts

Just listed and just sold posts for every agent, on Instagram and Facebook.

AI agents

An AI agent answers site and portal leads at night and hands each one to the right agent.

Missed calls

A missed call gets a text back in minutes and a showing on the calendar.

Booking

Showings and listing appointments land on the agent’s calendar, with ShowingTime left in place.

The dashboard

Every buyer and seller lead, from every agent, on one dashboard with its stage.

Reviews and referrals

After closing, clients get a text asking for a review of their agent and a referral.

Email campaigns

Market updates and new listings go to your sphere and past clients every month.

PostHog analytics

PostHog shows which listings and neighborhoods people read before they ask.

Session replay

Session replay shows where a buyer gave up on the search or the form.

Monthly numbers

Each month you see leads by agent, showings booked and deals that closed.

Every lead lands on one dashboard, and Follow Up Boss stays.

What we build

The plan

Less Work

Office and area pages get written and kept true without an agent writing them on a Sunday.

Less Time

Managing brokers read one report for their office instead of asking each agent what they posted.

More Sales

More sellers searching your areas can reach an office that answers.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, built for the brokerage, on a domain that stays the firm’s
  • Office pages, team pages and a page for each agent, all under the brokerage name and logo
  • A roster that adds and drops agents from one list, so a new hire has a page on day one
  • A careers page with your model, training and culture, and a confidential form for agents thinking of joining
  • Every inquiry sent to the right office or team in Follow Up Boss or Lofty, tagged with the page it came from
  • IDX search from your MLS feed on the brokerage domain, under your broker approval

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Not in this plan

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Starts hereContent that moves your numbers on Google

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedContent that moves your numbers on Google

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

Should each agent at a brokerage have their own website for SEO?

Usually the brokerage domain is stronger with a page for each agent on it. Separate agent sites split links and reviews, and when the agent leaves the brokerage keeps nothing. Agents can still have their own domain pointed at their page.

Can a brokerage have a Google Business Profile for each office?

Yes, for each staffed office with set hours. Google treats agents as individual practitioners, so an agent who meets clients there can also have one. A virtual or unstaffed office does not qualify.

What do SEO services for a real estate company include?

Pages for each office, area and team, the technical work that lets Google read them, Business Profiles per office, and a monthly read of what moved. Nobody can promise a ranking, and you see the searches each office gains or loses.

Free website

Sample calendar

Saturday

  • Listing appt, Calder Street
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