Tollaven RealtyBrookmere, 5 days ago
A townhouse row near the Brookmere office is coming to market in spring. Ask the office for the date.
81Share
OOwen B. We’re two streets over from Pemberton. Who should we talk to about selling?
Real estate brokerage
social media.
The company page posts awards and holiday greetings. The agents post whatever they like, under names that rarely mention the firm. Neither helps the brokerage win the next seller or the next recruit.
Without Social platforms
- median share of customer inquiries from social media at firms with four or more offices. One-office firms: 9%
- 15%
- NAR, 2025 Profile of Real Estate Firms
- of firms with four or more offices provide or encourage social media management tools
- 59%
- NAR, 2025 Profile of Real Estate Firms
Awards-only company page
Top producer awards and office parties. A seller scrolling past wants to know what homes like theirs sold for, and your company page never says.
Off-brand agent accounts
Agents post listings with their own logo and no brokerage name. Your broker is responsible for that advertising, and in many states the rules are written down.
Join-us spam
Half the feed is “now hiring” graphics. Clients scroll past them, and the agents you want to recruit see a firm that sounds desperate.
The Pemberton sale
A sale for a sample brokerage, then twelve weeks of what sellers, buyers and agents thinking of joining see from its three offices.
An agent sends a sale and a photo, which becomes a post on the brokerage’s page and three other cuts after a read puts the brokerage’s name on it as large as the team’s. Sample page. The last post was 187 days old before the work, and 5 days old after twelve weeks. 9 of 11 finished jobs were posted, and 2 waiting on a seller’s OK. 27 Pemberton Lane is under contract in 9 days, with two offers. Listed by Mia S. of Tollaven Realty, Brookmere. Ask us what yours would do. Listed by Mia S. of Tollaven Realty, Brookmere.
TR TR Tollaven RealtyPemberton Lane, 11 weeks ago
27 Pemberton Lane is under contract in 9 days, with two offers. Listed by Mia S. of Tollaven Realty, Brookmere. Ask us what yours would do. Listed by Mia S. of Tollaven Realty, Brookmere.
tollavenrealty.example/brookmere/27-pemberton-lane
243Share
TR Tollaven RealtyFerris Row, 10 weeks ago
From sellers on Ferris Row, with their yes.
Bea knew every sale on our street. We had a price and a plan after one visit.
Hal and June G., Ferris Row, sample customers111Share
TR Tollaven RealtyBrookmere, Larkfield and Southgate, 6 months ago
Congratulations to all our agents on another record year!
6CommentShare
From the closing4:55pm
Mia, Brookmere officePemberton Lane is under contract at $489,000, 9 days, two offers. Put it under The Harlow Group, big, and skip the brokerage logo.
- Price
- $489,000
- Days on market
- Nine, with two offers
- Buyers’ names
- Held until they say yes
- Brokerage name
- As large as the team’s
- Clients
- Said yes to the quote
- Street
- Used with their OK
The same job, cut for each room
- Buyers in the area
Nine days, two offers: 27 Pemberton Lane went fast. Our Brookmere agents can tell you what’s coming next.
- Agents thinking of joining
Mia S. listed 27 Pemberton Lane with photos, pages and follow-up the brokerage runs for her. Ask Celia how that works.
- Past clients
Your neighbors on Pemberton Lane are under contract at $489,000. Curious what yours would sell for?
Posts on this page
- Brookmere5 days ago
A townhouse row near the Brookmere office is coming to market in spring. Ask the office for the date.
- Station Hill2 weeks ago
Agents asking about our splits and training: the Join Tollaven page has it in writing, office by office.
- Ferris Row3 weeks ago
31 Ferris Row sold in 18 days. Mia S. listed it from our Brookmere office.
- Wren Hollow4 weeks ago
Nell K. joined our Southgate office this month. She sells in Wren Hollow and Mercer Flats.
- Southgate5 weeks ago
Our Southgate office has a new page for every street it sells on, with what sold there this year.
- Brookmere8 weeks ago
Nine homes sold in Brookmere since January. Three were on the streets north of the brook.
- Quiet while two offices moved desks
- Larkfield9 weeks ago
Open house on Market St this Sunday, 1 to 3. Tomas from our Larkfield office will be there.
- Ferris Row10 weeks ago
Bea knew every sale on our street. We had a price and a plan after one visit.
- Pemberton Lane11 weeks ago
27 Pemberton Lane is under contract in 9 days, with two offers. Listed by Mia S. of Tollaven Realty, Brookmere. Ask us what yours would do. Listed by Mia S. of Tollaven Realty, Brookmere.
- 6 months ago
Congratulations to all our agents on another record year!
- 7 months ago
We’re hiring! Join our growing family today!
- 10 months ago
Happy holidays from all of us!
- Brookmere5 days ago
What you get
- A company page with market posts by area, closed sales with client approval and agent spotlights
- Recruiting posts that show the work and the people, not a hiring banner
- Posts drafted for each agent that carry the brokerage name the way your state requires
- A Fair Housing read on every caption before it is scheduled
- Posting on the platforms you choose, on a calendar your marketing lead approves
The cycle
Social sits in Lead for the brokerage: sellers who see your offices’ sales month after month, and agents who see your culture, call when they are ready.
Lead
Everything that gets you a lead.
More people find you and reach out.
- Social platforms
- AEO
- SEO
- Websites
- Lead generation
Prospect
Turn interest into a sale.
Client
Keep the job moving.
Jobs run on time, with less of you managing them.
Kept or closed
What happens after the job.
Finished work brings in the next job.
Growth
Feed it back into the machine.
Every finished job helps bring the next lead.
Then it starts again.
CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.
What we build
The website
A brokerage site with search by neighborhood and a page for every agent on the team.
SEO
Neighborhood and agent pages that come up when buyers search homes for sale near me.
AEO
Answer pages on schools, taxes and neighborhoods that AI tools can quote for your brokerage.
Lead generation
A home value page and new listing alerts that turn browsers into named leads.
Social posts
Just listed and just sold posts for every agent, on Instagram and Facebook.
AI agents
An AI agent answers site and portal leads at night and hands each one to the right agent.
Missed calls
A missed call gets a text back in minutes and a showing on the calendar.
Booking
Showings and listing appointments land on the agent’s calendar, with ShowingTime left in place.
The dashboard
Every buyer and seller lead, from every agent, on one dashboard with its stage.
Reviews and referrals
After closing, clients get a text asking for a review of their agent and a referral.
Email campaigns
Market updates and new listings go to your sphere and past clients every month.
PostHog analytics
PostHog shows which listings and neighborhoods people read before they ask.
Session replay
Session replay shows where a buyer gave up on the search or the form.
Monthly numbers
Each month you see leads by agent, showings booked and deals that closed.
Every lead lands on one dashboard, and Follow Up Boss stays.
What we buildThe plan
Less Work
The company page and agents’ posts get written from your own sales and people.
Less Time
Your marketing lead approves a month of posts in one sitting.
More Sales
Sellers and recruits both see a brokerage that is busy and easy to reach.
Free website
Plans from $1,500 a month.
On your site
- Free website, built for the brokerage, on a domain that stays the firm’s
- Office pages, team pages and a page for each agent, all under the brokerage name and logo
- A roster that adds and drops agents from one list, so a new hire has a page on day one
- A careers page with your model, training and culture, and a confidential form for agents thinking of joining
- Every inquiry sent to the right office or team in Follow Up Boss or Lofty, tagged with the page it came from
- IDX search from your MLS feed on the brokerage domain, under your broker approval
You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.
Automated
$1,500 a month
No lead lost.
Starts hereText posts on the platforms you pick, written and posted
Every lead answered and booked, and we keep it running.
Your website
- Hosted and kept up by us. Your domain stays in your name
- Unlimited pages and changes. Send it and it goes live
Answer and book
- An AI reply in minutes, day or night, aiming for under 5
- It asks what you would ask, then books the estimate, showing or measure
- Anything it can’t handle goes straight to you
- Follow-ups that stop when they book or go cold
Get found
- Text posts on the platforms you pick, no limits. Image and video are separate
Measure
- A monthly report: every request, what it became, the money attached
Managed
$4,000 a month
Every stage handled.
IncludedCustomer campaigns on the platforms where your buyers are
Everything in Automated, and we run every stage for you.
Every stage
- Every stage built and run by us, from lead to growth
Get found
- Content for Google and AI answers, as much as it moves your numbers
- Unlimited landing pages and lead magnets, with an alert on every form
- Email campaigns to your lead list, no cap from our side
- Campaigns on the social platforms your customers use, on your accounts
Measure
- A dashboard for every lead, job and customer
- A private site with a stat assistant that keeps watch on your customers
No AI brain or agents of your own.
The partnership
$7,500 a month
We run the whole cycle.
IncludedCustomer campaigns on the platforms where your buyers are
Everything in Automated, plus us working it and building on it.
Get found
- Content for Google and AI answers, as much as it moves your numbers
- Unlimited landing pages and lead magnets, with an alert on every form
- Email campaigns to your lead list, no cap from our side
- Campaigns on the social platforms your customers use, on your accounts
Your AI brain
- One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
- Connected to your forms, email, calendar and records, so it does the work
- Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
- Skills for your trade: lead questions, follow-up, booking, review requests
Run the work
- Custom AI helpers for replies and booking, with a person where needed
- Internal tools built for how you really run
- Two builds in progress at any time, in the order you pick
Measure
- One shared live board: every lead and job, where it came from, what it’s worth
Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.
Read first
Fair Housing Advertising Guidelines: 2026 Rules
What the Fair Housing Act bans in ads and captions, why HUD's old word list is gone, what HUD withdrew in 2025, and a check before you post.
Listing Appointment Checklist for Real Estate Agents
A listing appointment checklist built on NAR seller data: what to confirm, how to price, what to show, and the settlement and lead paint items to cover.
What Is IDX in Real Estate? IDX Websites Explained
IDX lets a brokerage show other brokers' MLS listings on its own site. What NAR policy requires, how agents get a feed, and how IDX differs from a VOW.
Your questions
How do you recruit agents to your brokerage on social media?
Show what working there looks like: agents closing, training sessions, the support staff, the splits you are proud of. A recruit decides on the people. Then follow up in person, because social starts the conversation and rarely finishes it.
Should brokerage agents post on their own accounts or the company page?
Both. Agents reach their own sphere, and the company page holds the firm’s story when agents come and go. Either way the brokerage name belongs on the post wherever your state’s advertising rules require it.
Free website
Saturday
- Listing appt, Calder Street