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Appointments set
for your team.

Your ISA sets the appointment. Then nobody confirms it, the agent finds out from a text, and the seller sits at the kitchen table waiting. Booking puts the time on the right calendar and keeps it there.

Get a free websiteResidential brokerages

Without Booking

of buyers first contacted their agent by phone, the most common first contact
26%
NAR, 2025 Profile of Home Buyers and Sellers
of callers to 21 large brokerage brands reached a representative in a timely manner
53%
Pied Piper 2026 study, via Real Estate News
median time buyers spent searching for a home
10 weeks
NAR, 2025 Profile of Home Buyers and Sellers

Set, never met

Your appointment setter counts appointments set. The team lead pays on appointments met. Between the two sit the no-shows nobody chased.

Showing assistant overbooked

The showing assistant has four buyers on Saturday and the listing agent has none. Nobody can see the other’s calendar until the buyer is already waiting.

Lost listing appointments

The ISA books a listing appointment for an agent in the wrong area. The seller meets someone who has never sold on their street.

Listing appointments

A sample brokerage’s three offices, the same seller requests twice: first by text tag, then with the right office’s agent and a time.

Example week of a sample residential brokerage's calendar across three offices, with 34 seller and buyer requests in both versions. Before: 8 appointments, 24% of requests reaching one, 2 sellers who listed elsewhere before a time was agreed, and no reminders. After each request gets a booking page with the office covering the street, its agent and the home's details first, and a reminder the day before: 18 appointments, 53%, 1 listed elsewhere, and 18 reminders sent.

Before A shared inbox and text tag. Eight on the week, two listed elsewhere.

  1. Before: A shared inbox and text tag. Eight on the week, two listed elsewhere.
  2. Text: Same request, answered: the office that covers the street, and real times.
  3. Picked: Saturday at 10. The home’s details come first, then Bea’s calendar.
  4. Filled: Three offices’ weeks fill, each request with the area’s agent.
  5. Reminded: Every appointment gets a text the day before.
  6. Report: More seller requests reach an agent, and a listing starts there.
  1. Full week, Tollaven Realty

    tollavenrealty.example/offices/brookmere/sell/book

    Brick row houses with striped awnings and front porches above a stone garden wall

    Tollaven Realty

    Book a listing appointment

    Home
    Calder Street, Brookmere
    Office
    48 Station Rd, Brookmere
    Home details
    Comes firstSent

    Times with Bea L.

    1. Sat 1410amSat 1410am
    2. Sat 141pm
    3. Fri 1311am
    Book this time

    You’re on Bea’s calendar

    Sat 14, 10am

    She’ll confirm it. Your reminder comes the day before.

    Home
    Calder Street, Brookmere
    Office
    48 Station Rd, Brookmere
    November 2026
    • Larkfield
    • Brookmere
    • Southgate
    Seller requests
    34
    Appointments
    18
    Set and met
    53%
    Listed elsewhere
    1
    Reminders sent
    18
    1. Tue 10
    2. Wed 11
    3. Thu 12
    4. Fri 13
    5. Sat 14
    1. 6 texts3 answered
    2. 7 texts4 answered
    3. 7 texts3 answered
    4. 8 texts5 answered
    5. 6 texts2 answered
    • Listing appt, Ferris RowHal G.9am to 10amB
    • Buyer consultDee and Sam11am to 12pmL
    • Valuation, Mercer AveJoy P.2pm to 3pmS
    • Showing, 27 PembertonKara N.4pm to 5pmB
    • Listing appt, Station HillRon A.10am to 11amL
    • Buyer consultIvo D.1pm to 2pmS
    • Valuation, North BrookPia C.3pm to 4pmB
    • Listing appt, Wren HollowTia M.9am to 10amB
    • Showing, 27 PembertonAva R.11am to 12pmB
    • Listing appt, Market StAnn E.2pm to 3pmLListed elsewhere
    • Buyer consultGus H.4pm to 5pmS
    • Valuation, Ferris ParkRhea J.10am to 11amL
    • Listing appt, Mercer AveCy W.1pm to 2pmS
    • Buyer consultLuca F.3pm to 4pmS
    • Showing, 27 PembertonDev K.9am to 10amB
    • Listing appt, Calder StInes W.10am to 11amB
    • Valuation, LarkfieldAna O.12pm to 1pmL
    • Buyer consultMarco T.2pm to 3pmS
    Tue 10
    Wed 11
    Thu 12
    Fri 13
    Sat 14

    Sat 14

    1. Showing, 27 PembertonDev K.
    2. Listing appt, Calder StInes W.
    3. Valuation, LarkfieldAna O.
    4. Buyer consultMarco T.
  2. Empty week
    November 2026
    • Larkfield
    • Brookmere
    • Southgate
    Seller requests
    34
    Appointments
    8
    Set and met
    24%
    Listed elsewhere
    2
    Reminders sent
    0
    1. Tue 10
    2. Wed 11
    3. Thu 12
    4. Fri 13
    5. Sat 14
    1. 6 texts3 waiting
    2. 7 texts4 waiting
    3. 7 texts3 waiting
    4. 8 texts5 waiting
    5. 6 texts2 waiting
    • Listing appt, Ferris RowHal G.10am to 11amB
    • Buyer consultDee and Sam3pm to 4pmL
    • Listing appt, Mercer AveJoy P.11am to 12pmSListed elsewhere
    • Valuation, Station HillRon A.2pm to 3pmL
    • Showing, 27 PembertonKara N.4pm to 5pmB
    • Listing appt, Wren HollowTia M.10am to 11amBListed elsewhere
    • Buyer consultLuca F.11am to 12pmS
    • Listing appt, Market StAnn E.1pm to 2pmL
    Tue 10
    Wed 11
    Thu 12
    Fri 13
    Sat 14

    Sat 14

    1. Buyer consultLuca F.
    2. Listing appt, Market StAnn E.
  3. Text
    Ines W.Tollaven Realty
    1. Tuesday 8:05pm

    2. We’re selling on Calder Street in the spring. Can someone come see the house?

    3. Tollaven Realty here. Bea L. at our Brookmere office covers Calder Street. Reply STOP to opt out.

    4. Pick a time here: tollavenrealty.example/offices/brookmere/sell/book

    • Agent picked by office: Bea L.
    • Home details before the visit
  4. Reminded
    RemindersFriday, for Saturday
    Ines W.

    Tollaven Realty: Bea L. sees you at Calder Street tomorrow at 10. Reply STOP to opt out.

    Sat 14

    1. Dev K.Sent
    2. Ines W.Sent
    3. Ana O.Sent
    4. Marco T.Sent
  5. Report
    Seller requests reaching an appointment

    24%Week 1

    53%Week 8

    Booking on
    Appointments
    8 18
    Listed elsewhere
    2 1
    Reminders sent
    0 18

What you get

  • Buyer consultations and listing appointments booked straight onto the right team member’s calendar, by area and by turn
  • Showing assistants, listing agents and the team lead on one shared view
  • A confirmation and a reminder to the client, and a nudge to the agent before every appointment
  • Set and met counted for each setter and each agent, from the bookings themselves
  • Calendars on Google Calendar or Outlook, with each booking written back to Follow Up Boss or Lofty

The cycle

Booking closes Prospect: a lead the AI agent or your ISA qualified becomes an appointment on the right agent’s calendar, and the appointment feeds the follow-up.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

Booking for real estate

What we build

The website

A brokerage site with search by neighborhood and a page for every agent on the team.

SEO

Neighborhood and agent pages that come up when buyers search homes for sale near me.

AEO

Answer pages on schools, taxes and neighborhoods that AI tools can quote for your brokerage.

Lead generation

A home value page and new listing alerts that turn browsers into named leads.

Social posts

Just listed and just sold posts for every agent, on Instagram and Facebook.

AI agents

An AI agent answers site and portal leads at night and hands each one to the right agent.

Missed calls

A missed call gets a text back in minutes and a showing on the calendar.

Booking

Showings and listing appointments land on the agent’s calendar, with ShowingTime left in place.

The dashboard

Every buyer and seller lead, from every agent, on one dashboard with its stage.

Reviews and referrals

After closing, clients get a text asking for a review of their agent and a referral.

Email campaigns

Market updates and new listings go to your sphere and past clients every month.

PostHog analytics

PostHog shows which listings and neighborhoods people read before they ask.

Session replay

Session replay shows where a buyer gave up on the search or the form.

Monthly numbers

Each month you see leads by agent, showings booked and deals that closed.

Every lead lands on one dashboard, and Follow Up Boss stays.

What we build

The plan

Less Work

Appointments confirm and remind themselves instead of the setter chasing each one.

Less Time

The team lead stops reconciling set and met in a spreadsheet.

More Sales

More of the appointments your setter books end with a client at the table.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, built for the brokerage, on a domain that stays the firm’s
  • Office pages, team pages and a page for each agent, all under the brokerage name and logo
  • A roster that adds and drops agents from one list, so a new hire has a page on day one
  • A careers page with your model, training and culture, and a confidential form for agents thinking of joining
  • Every inquiry sent to the right office or team in Follow Up Boss or Lofty, tagged with the page it came from
  • IDX search from your MLS feed on the brokerage domain, under your broker approval

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Starts hereThe responder pushes each conversation toward a booked estimate

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

IncludedThe responder books, and every booking lands on your dashboard

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedCustom booking helpers, handing off to a person where needed

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

What does a real estate appointment setter do for a team?

They call and text new and old leads, qualify them and book a buyer consultation or a listing appointment with an agent. Booking gives them the agents’ real calendars and tracks which appointments happen.

How do real estate teams track set and met appointments?

Most do it by hand in the CRM or a spreadsheet. When every booking lands on a calendar and the agent marks it done, set and met counts come from the bookings, not from memory.

Free website

Sample calendar

Saturday

  • Listing appt, Calder Street
Get a free website