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Real estate brokerage
website design.

Recruits check your site before they take your call. Sellers check it before they let your agent in. Both find a roster, a search bar and a stock photo of a handshake.

Get a free websiteResidential brokerages

Without Websites

web inquiry forms at 21 large brokerage brands did not work properly
1 in 10
Pied Piper 2026 study, via Real Estate News
average website lead handling score out of 100 across the same brands
11
Pied Piper 2026 study, via Real Estate News
of sellers who used an agent had their home marketed on the brokerage’s website. The agent’s own site: 49%
42%
NAR, 2025 Profile of Home Buyers and Sellers

Stale agent roster

The office manager updates the roster when someone remembers. Departed agents keep taking inquiries, and new hires wait weeks for a page.

No careers page

An agent thinking of switching wants your splits, your training and who they would sit next to. They find a phone number and call the brokerage that wrote it down.

Orphaned inquiry forms

The contact form emails an inbox nobody owns. Nobody knows it broke, because a lead that never arrives leaves no trace.

Office by office

A sample brokerage’s site, before the rebuild and after it. Watch a seller look for who covers their street, then ask that office.

Example site check, sample figures. A seller on a phone. Old site: the right agent shows, somewhere in a roster of every agent, after 8.3 seconds, 12.0 MB, largest paint 5.8s, tap reply 690ms, layout shift 0.27. Rebuilt site: the right agent shows, on the Brookmere office’s own page, after 1.2 seconds, 229 KB, largest paint 1.5s, tap reply 230ms, layout shift 0.05.

Before A seller in Brookmere opens the site. A slider of stock houses loads first.

  1. Before: A seller in Brookmere opens the site. A slider of stock houses loads first.
  2. Stuck: They tap Our Agents and get 46 headshots A to Z, three who left.
  3. Rebuild: Same brokerage. Each staffed office gets its own page and its own agents.
  4. After: The Brookmere page names who sells there, with what sold nearby under it.
  5. Asked: One question sent. It reaches the office’s agent whose turn it is.
  1. After, tollavenrealty.example
    A long row of red brick and painted townhouses with mansard roofs along a street
    Tollaven Realty
    • Buy
    • Sell
    • Our offices
    • Join us
    Talk to an office

    Selling in Brookmere

    The Brookmere office’s agents, and what sold on your street this year.

    WhereBrookmere

    Looking toSell

    Office48 Station Rd

    Our Agents

    A pale green townhouse with a bay window and a red door, behind a front garden and an iron fence$489,00027 Pemberton Lane3 bed, 2 bath, 1,720 sq ft

    tollavenrealty.example

    A pale green townhouse with a bay window and a red door, behind a front garden and an iron fence

    Tollaven Realty

    Selling in Brookmere

    $489,0003 bed, 2 bath, 1,720 sq ft

    Sent to the Brookmere agent whose turn it is

    Ask the Brookmere officeGoes to the office’s agents in turn, and into Follow Up Boss

    Equal Housing Opportunity

  2. Before, tollavenrealty.example
    Tollaven Realty & Associates
    • Home
    • Our Agents
    • Listings
    • Join Us
    • Contact
    A large yellow Italianate house with green trim and a balcony on a corner lot behind an iron fenceExperience the Tollaven Difference

    Welcome to Tollaven Realty & Associates

    Proudly serving the whole region

    Our dedicated agents bring local knowledge and a commitment to service to every client. Whether you are buying, selling or investing, we have the right agent for you. Contact us today.

    BuyingSearch every listing in the area with our search tool. Read more

    SellingOur agents market your home to thousands of buyers. Read more

    CareersJoin our growing family of real estate professionals. Read more

    Equal Housing Opportunity© Tollaven Realty & Associates. Agent roster template.

    This site uses cookies. Got it

  3. What they came for
    What they came for
    BeforeAfter
    Who covers my street8.3sA roster, A to Z, with agents who left1.2sThe Brookmere office and its agents
    Ask about sellingLostA form to a shared inbox nobody ownsArrivesTo the office’s agents in turn, in Follow Up Boss
    Join the brokerageA formJoin Us asks for a résumé and says nothing backIts own pageJoin Tollaven: training and each office, in writing

What you get

  • Free website, built for the brokerage, on a domain that stays the firm’s
  • Office pages, team pages and a page for each agent, all under the brokerage name and logo
  • A roster that adds and drops agents from one list, so a new hire has a page on day one
  • A careers page with your model, training and culture, and a confidential form for agents thinking of joining
  • Every inquiry sent to the right office or team in Follow Up Boss or Lofty, tagged with the page it came from
  • IDX search from your MLS feed on the brokerage domain, under your broker approval

The cycle

The website is where Lead lands for every office: searches, ads and agent links all end on a page that names the brokerage and passes the inquiry on.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

Websites for real estate

What we build

The website

A brokerage site with search by neighborhood and a page for every agent on the team.

SEO

Neighborhood and agent pages that come up when buyers search homes for sale near me.

AEO

Answer pages on schools, taxes and neighborhoods that AI tools can quote for your brokerage.

Lead generation

A home value page and new listing alerts that turn browsers into named leads.

Social posts

Just listed and just sold posts for every agent, on Instagram and Facebook.

AI agents

An AI agent answers site and portal leads at night and hands each one to the right agent.

Missed calls

A missed call gets a text back in minutes and a showing on the calendar.

Booking

Showings and listing appointments land on the agent’s calendar, with ShowingTime left in place.

The dashboard

Every buyer and seller lead, from every agent, on one dashboard with its stage.

Reviews and referrals

After closing, clients get a text asking for a review of their agent and a referral.

Email campaigns

Market updates and new listings go to your sphere and past clients every month.

PostHog analytics

PostHog shows which listings and neighborhoods people read before they ask.

Session replay

Session replay shows where a buyer gave up on the search or the form.

Monthly numbers

Each month you see leads by agent, showings booked and deals that closed.

Every lead lands on one dashboard, and Follow Up Boss stays.

What we build

The plan

Less Work

Roster, office and team changes happen once, from one list.

Less Time

A new agent is on the site the week they join, not the month after.

More Sales

Recruits and sellers both find a firm worth calling, and their message reaches someone.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, built for the brokerage, on a domain that stays the firm’s
  • Office pages, team pages and a page for each agent, all under the brokerage name and logo
  • A roster that adds and drops agents from one list, so a new hire has a page on day one
  • A careers page with your model, training and culture, and a confidential form for agents thinking of joining
  • Every inquiry sent to the right office or team in Follow Up Boss or Lofty, tagged with the page it came from
  • IDX search from your MLS feed on the brokerage domain, under your broker approval

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Starts hereYour website, managed, with unlimited pages and changes

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

IncludedYour website, managed, with unlimited pages and changes

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedYour website, plus landing pages and hosting fully managed

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

What should a real estate team page include on a brokerage website?

Who is on the team, the areas and home types it covers, how to reach the team lead and recent sales. The brokerage name belongs on it too, and in some states it must be at least as prominent as the team name.

Can a brokerage website help recruit agents?

It helps the recruiting you already do. Agents look up a firm before a first meeting, so a careers page that explains your model, training and support makes that meeting easier. It does not replace the conversation.

Should a brokerage use the website its franchise or CRM provides?

It works as a start. The catch is ownership: leave the platform and the site, pages and history can stay behind. Ours sits on a domain the brokerage owns.

Free website

Sample calendar

Saturday

  • Listing appt, Calder Street
Get a free website