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AI search for
real estate brokerages.

A seller asks ChatGPT which brokerage handles their side of town. The answer is built from whatever it can read about your offices, teams and agents. Often that is a franchise page, a dead team site and an old roster.

Get a free websiteResidential brokerages

Without AEO

of prospective buyers and homeowners used AI in their homebuying research
20%
Bank of America 2026 report, via NAR
of Realtors had not yet used AI in their business
32%
NAR, 2025 Technology Survey
of residential firms name keeping up with technology a top challenge for the next two years
34%
NAR, 2025 Profile of Real Estate Firms

Team name tangle

The franchise name, the brokerage DBA and three team names all claim the same agents. An answer engine cannot tell which firm a seller would actually be hiring.

Departed agents listed

Agents who left two years ago still sit on your roster pages. An engine reads them and sends a seller to someone who now works for the office across the street.

PDF market reports

Your monthly market report goes out as a PDF or an email. Nothing on the site states what sold in each area, so there is nothing for an engine to quote with your name on it.

The office question

A sample brokerage, one question to an answer engine, six monthly checks apart.

Example of a sample residential brokerage, Tollaven Realty, on an answer engine’s answer. Before: asked “Which real estate office covers north Brookmere, and who would sell my home?”, the answer names an agent directory, a franchise office and a portal, and the brokerage’s roster page is read but not cited because it says nothing specific. After the office pages and profiles are fixed, the same answer names Tollaven Realty, quotes its line “Our Brookmere office at 48 Station Rd has 14 agents who sell in Brookmere and Wren Hollow.” and cites its page. The sample monthly check moves from 3% to 33% of 90 sample answers. The broad “homes for sale” question stays with the portal.

Asked A seller on Calder Street asks which office covers north Brookmere.

  1. Asked: A seller on Calder Street asks which office covers north Brookmere.
  2. Answered: A directory, a franchise office and a portal. Tollaven isn’t there.
  3. Why: “Dedicated real estate professionals” gives an answer engine nothing to quote.
  4. Fixed: Each office gets a page: where it is, who works there, the streets they sell.
  5. Named: Asked again, the answer lifts the Brookmere office’s line on its agents.
  6. Checked: “Homes for sale” stays with the portal. The office questions don’t.
  1. Sample, after, month 6, answers.example

    A seller on Calder Street

    Which real estate office covers north Brookmere, and who would sell my home?

    Searched the web

    Tollaven Realty is a close fit. Its office page says, “Our Brookmere office at 48 Station Rd has 14 agents who sell in Brookmere and Wren Hollow.”1 It names which agents meet sellers on each side of the brook. Its name, office and hours match across its profiles.2 Pellingham Realty also lists homes in town from its Station Hill office.3 For a list of homes for sale, a listing portal is the quickest place to look.

    1. 1Tollaven RealtyQuoted: the office, its agents and its towns
    2. 2Business profileSame name, office and hours
    3. 3Pellingham RealtyIts own listings
    Ask a follow-upWhich real estate office covers north Brookmere, and who would sell my home?
  2. Sample, before, month 1, answers.example

    Which real estate office covers north Brookmere, and who would sell my home?

    Most sellers start on an agent directory, which ranks local agents by their reviews.1 Pellingham Realty has an office in Station Hill that lists homes across Brookmere.2 A portal’s town page shows recent sales and the agents behind them.3

    Cited

    1. An agent directoryagentfinder.example/brookmereAgents ranked by reviews
    2. Pellingham Realtypellinghamrealty.exampleIts own listings
    3. A listing portalhomeportal.example/brookmereRecent sales

    Read, not cited

    Tollaven Realtytollavenrealty.example/offices/brookmereOur agents. Nothing to quote.
  3. Sample monthly check
    Sample monthly check
    QuestionsMonth 1Month 6
    Agents in Brookmere1 of 1510 of 15
    Who covers north Brookmere0 of 157 of 15
    Selling in Wren Hollow1 of 155 of 15
    Real estate office, Larkfield1 of 155 of 15
    Team or brokerage0 of 152 of 15
    Homes for sale, Brookmere0 of 151 of 15
    Sample answers3 of 90, 3%30 of 90, 33%

What you get

  • One page per office and per team that states plainly who is in it, where it works and which brokerage it belongs to
  • Your market report published as a page each month, by area, with the brokerage named as the source
  • Roster pages that drop an agent the day they leave, so engines stop naming people you no longer supervise
  • The firm’s legal name, DBA and franchise name kept identical across your site, Google, Zillow and Realtor.com
  • A check each month of what ChatGPT, Gemini and Perplexity say about your firm in each area you serve

The cycle

AI search sits in Lead beside SEO: the same office and area pages, written so an engine can name your brokerage and send the seller to an office.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

AEO for real estate

What we build

The website

A brokerage site with search by neighborhood and a page for every agent on the team.

SEO

Neighborhood and agent pages that come up when buyers search homes for sale near me.

AEO

Answer pages on schools, taxes and neighborhoods that AI tools can quote for your brokerage.

Lead generation

A home value page and new listing alerts that turn browsers into named leads.

Social posts

Just listed and just sold posts for every agent, on Instagram and Facebook.

AI agents

An AI agent answers site and portal leads at night and hands each one to the right agent.

Missed calls

A missed call gets a text back in minutes and a showing on the calendar.

Booking

Showings and listing appointments land on the agent’s calendar, with ShowingTime left in place.

The dashboard

Every buyer and seller lead, from every agent, on one dashboard with its stage.

Reviews and referrals

After closing, clients get a text asking for a review of their agent and a referral.

Email campaigns

Market updates and new listings go to your sphere and past clients every month.

PostHog analytics

PostHog shows which listings and neighborhoods people read before they ask.

Session replay

Session replay shows where a buyer gave up on the search or the form.

Monthly numbers

Each month you see leads by agent, showings booked and deals that closed.

Every lead lands on one dashboard, and Follow Up Boss stays.

What we build

The plan

Less Work

Facts about offices, teams and agents are kept in one place, not fixed site by site.

Less Time

The market report you already write becomes a page with no extra drafting.

More Sales

Your firm has a fair chance of being named when a seller asks an engine first.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, built for the brokerage, on a domain that stays the firm’s
  • Office pages, team pages and a page for each agent, all under the brokerage name and logo
  • A roster that adds and drops agents from one list, so a new hire has a page on day one
  • A careers page with your model, training and culture, and a confidential form for agents thinking of joining
  • Every inquiry sent to the right office or team in Follow Up Boss or Lofty, tagged with the page it came from
  • IDX search from your MLS feed on the brokerage domain, under your broker approval

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Not in this plan

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Starts hereContent that moves your numbers in AI answers

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedContent that moves your numbers in AI answers

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

Does ChatGPT recommend real estate brokerages by name?

It can, when it finds clear pages about a firm and the same facts elsewhere. Nobody can promise a mention. We check what it says each month, by area, and show you which brokerages it names instead.

Does a franchise brokerage need its own AI search pages?

Yes. The franchise site speaks for the brand nationally. Your offices, teams, areas and agents only appear in an answer if your own pages say who they are and where they work.

Free website

Sample calendar

Saturday

  • Listing appt, Calder Street
Get a free website