Skip to content
ghobz
Get started

What we build
for brokerages.

Every part, built for residential brokerages and teams, and connected.

Get a free websiteReal estate and development

The whole cycle.

  1. Lead

    Found

    Someone looking for residential brokerages and teams finds you on Google or in ChatGPT.

    GoogleChatGPTSEO service

  2. Your website

    They land on your website and tap Call.

    Your websiteWebsites service

  3. Prospect

    Missed call

    Nobody can pick up, so the missed call gets a text back in a minute.

    TwilioBooking service

  4. Qualified

    It follows up by text and asks what you would ask.

    ClaudeTwilioAI agents service

  5. Booked

    The visit is booked on your calendar, and they get it in writing.

    Google CalendarBooking service

  6. Client

    On the board

    The job moves across one board, and the crew gets it with the details.

    Your dashboardSlackLead generation service

  7. Maintained or closed

    Review asked

    After the job it asks every customer for a review and a referral.

    Google Business ProfileTwilioMarketing service

  8. Growth

    What worked

    PostHog shows what they did on your site, so the next campaign builds on it.

    PostHogMailchimpMarketing service

Lead

The website

A brokerage site with search by neighborhood and a page for every agent on the team.

  • Free website, built for the brokerage, on a domain that stays the firm’s
  • Office pages, team pages and a page for each agent, all under the brokerage name and logo
  • A roster that adds and drops agents from one list, so a new hire has a page on day one
  • A careers page with your model, training and culture, and a confidential form for agents thinking of joining
  • Search Console
  • Google Calendar
  • PostHog
Ombra Homes, conceptOmbra Homes hero: a dim concrete and walnut living room with the wordmark Ombra Homes set huge along the bottom edge.
Residential brokerages

SEO

Neighborhood and agent pages that come up when buyers search homes for sale near me.

  • One brokerage domain holding every office, area and team page, written from what your agents know about each neighborhood
  • Office pages with their own address, hours and agents, matched to a Google Business Profile for each staffed branch
  • Agent pages that redirect to the office or the team when someone leaves, so the links keep working for the brokerage
  • Team pages under the brokerage name, with the team name never larger than the firm’s
  • Google
  • Google Business Profile
  • Search Console

AEO

Answer pages on schools, taxes and neighborhoods that AI tools can quote for your brokerage.

  • One page per office and per team that states plainly who is in it, where it works and which brokerage it belongs to
  • Your market report published as a page each month, by area, with the brokerage named as the source
  • Roster pages that drop an agent the day they leave, so engines stop naming people you no longer supervise
  • The firm’s legal name, DBA and franchise name kept identical across your site, Google, Zillow and Realtor.com
  • ChatGPT
  • Gemini
  • Perplexity
  • Claude

Lead generation

A home value page and new listing alerts that turn browsers into named leads.

  • Seller value requests, buyer guides and area pages on the brokerage domain, each request tagged with its source and office
  • Routing rules by area, price and language, so each lead reaches the agent or team that fits
  • Company-generated leads kept in the brokerage’s CRM account, where the firm’s agreement says they belong
  • A source report each month: which pages, ads and portals brought leads, and which of those closed
  • Google Ads
  • Meta
  • Gmail

Social posts

Just listed and just sold posts for every agent, on Instagram and Facebook.

  • A company page with market posts by area, closed sales with client approval and agent spotlights
  • Recruiting posts that show the work and the people, not a hiring banner
  • Posts drafted for each agent that carry the brokerage name the way your state requires
  • A Fair Housing read on every caption before it is scheduled
  • Facebook
  • Instagram
  • Nextdoor
  • LinkedIn

Prospect

AI agents

An AI agent answers site and portal leads at night and hands each one to the right agent.

  • An AI agent on your site, your office line and your text number that replies to every new lead in minutes
  • Hands each qualified lead to the agent whose turn it is in round robin, or to the area specialist you set
  • Works the lead pond: old contacts asked one by one whether they still plan to buy or sell, with replies sent to an agent
  • Logs every conversation in Follow Up Boss or Lofty, so the team lead sees who answered and how fast
  • Claude
  • Twilio
  • Messenger
  • WhatsApp

Missed calls

A missed call gets a text back in minutes and a showing on the calendar.

  • A text within minutes of a missed call, from a registered number
  • The text offers times for a showing
  • The thread lands on your dashboard, with the caller’s number on it
  • Your phone still rings as it does now; the text goes out only when nobody answers
  • Twilio
Sample missed call

Booking

Showings and listing appointments land on the agent’s calendar, with ShowingTime left in place.

  • Buyer consultations and listing appointments booked straight onto the right team member’s calendar, by area and by turn
  • Showing assistants, listing agents and the team lead on one shared view
  • A confirmation and a reminder to the client, and a nudge to the agent before every appointment
  • Set and met counted for each setter and each agent, from the bookings themselves
  • Google Calendar
  • Calendly
  • Outlook

Client

The dashboard

Every buyer and seller lead, from every agent, on one dashboard with its stage.

  • Every lead, showing and job in one list, with its stage
  • Each record keeps the texts, the photos and where the lead came from
  • Work sent to the right crew by text, email or Slack, with the tasks set
  • A reminder when a job sits too long in one stage
  • Follow Up Boss stays, and the dashboard sits beside it
  • Slack
  • Gmail
  • QuickBooks
Sample dashboardYour company

Maintained or closed

Reviews and referrals

After closing, clients get a text asking for a review of their agent and a referral.

  • A text after every job asking how it went
  • A review ask to every customer, with nothing offered for it
  • A referral link they can send to a friend or a neighbor
  • A check-in reminder for the customers who stay on
  • Google Business Profile
  • Yelp
  • Twilio
Sample review request

Growth

Email campaigns

Market updates and new listings go to your sphere and past clients every month.

  • A past-client drip in the brokerage’s name, with each client still hearing from their own agent
  • An area market email each month, written from your own closed sales
  • A recruiting sequence for agents you want to hire: your model, your training, a coffee invite
  • Ad campaigns on Google and Meta under the housing rules, with the brokerage name where your state requires it
  • Mailchimp
  • Resend
  • Gmail

PostHog analytics

PostHog shows which listings and neighborhoods people read before they ask.

  • Which pages bring calls, forms and showings, week by week
  • Where each visitor came from: Google, Maps, an AI answer, an ad or a post
  • The steps from the Home search page to the form, and where people stop
  • Search Console’s searches beside PostHog’s visits
  • PostHog
  • Search Console
Sample PostHog analyticsThis week

Session replay

Session replay shows where a buyer gave up on the search or the form.

  • Replays of real visits to the Home search page
  • What people type into the form stays masked
  • Rage clicks and dead ends marked on the timeline
  • The fix goes live, and the next replays show whether it worked
  • PostHog
Sample session replay0:52

Monthly numbers

Each month you see leads by agent, showings booked and deals that closed.

  • Every request this month, where it came from and what it became
  • Showings booked, quotes sent and jobs signed, with the money attached
  • How fast each lead got its first reply
  • What we change next month, and why
  • PostHog
  • QuickBooks
Sample monthly reportSample month

How it connects

Every lead lands on one dashboard, and Follow Up Boss stays.

What we build

Your dashboard

What you keep

  • Follow Up Boss
  • BoldTrail
  • ShowingTime
  • Google Calendar

More trades

Real estate and development

Free website

Sample calendar

Today

  • Showing booked
Get a free website