Cold calls and referrals still carry most commercial pipelines. Keep both. Add a way for owners and tenants to raise a hand before you dial.
The same owners get the same call from every broker in town. They stop picking up, and the few who answer are rarely ready to sell.
A purchased owner list is the list your competitors bought too, with stale numbers and LLC names that hide who owns the building.
An owner thinking about selling finds nothing on your site to ask for. No value request, no submarket report, so they call whoever mailed them last.
A week of inquiries at a sample brokerage. A portal inquiry is a race with the other listings in the same search. A tenant whose lease is ending asks one broker.
Example, Brenlow Commercial, a sample commercial brokerage, one week of leads. A shared lead, Suite 200, 410 Foundry Way: 3 others reach it first and first reply is 16h. Tour booked with Pellmore Partners for Thursday. Brenlow wrote back the next morning. A lead from its own page, Lease review, Riverside: first reply 0:44. This tenant asked Brenlow and nobody else. Lease review set for Thursday, 2pm. The week before, Portal emails and a sign line: 15 inquiries, first reply 12h 32m on average, 7 lost, 2 tours, cost per tour $775. The week after, One inbox, by listing: 22 inquiries, first reply 4:08 on average, 2 lost, 8 tours, cost per tour $219. Read between tours, a day behind by Wednesday. Every inquiry tagged by listing and source.
One inbox, by listing
Lease review, RiversideTenant rep pages
This tenant asked Brenlow and nobody elseLease ending, Old Mill DistrictTenant rep pages
Retail bay, NorthgateListing pages
Flex bay, Airport Flex ParkCrexi inquiries
Suite 200, 410 Foundry WayLoopNet inquiries
Every inquiry tagged by listing and source
Grace H.555-0136
Our lease in Riverside ends in 14 months. About 8,000 sq ft. Renew or move?
Brenlow Commercial: Hi Grace, thanks for asking about your lease in Riverside. OK to text you here? Reply STOP to opt out.
First reply 0:44
Lease review set for Thursday, 2pm.
Inbox
We need about 12,000 sq ft of office by spring. Is Suite 200 open for a tour?
| Source | Before | After |
|---|---|---|
| LoopNet inquiries | $900Dana K.’s inbox | $300One inbox, by listing |
| Crexi inquiries | –A shared email | $300One inbox, by listing |
| Listing pages | $200A form email | $150One inbox, by listing |
| Tenant rep pages | –A shared email | $200One inbox, tagged |
| All sources | $775Read between tours, a day behind by Wednesday | $219Every inquiry tagged by listing and source |
Sample spend, not a vendor’s price.
Lead generation feeds Lead with people who asked: owners who want a value, tenants who searched, investors who signed up for the report.
Everything that gets you a lead.
More people find you and reach out.
Turn interest into a sale.
Keep the job moving.
Jobs run on time, with less of you managing them.
What happens after the job.
Finished work brings in the next job.
Feed it back into the machine.
Every finished job helps bring the next lead.
Then it starts again.
CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.
A site with every listing, its flyer and specs, and a page for each property type.
Listing and property type pages that come up when tenants search office or warehouse space.
Market pages on leases, zoning and build-outs that AI tools can quote when a tenant rep asks.
A space requirements form and listing flyers that ask for an email before the download.
New listings and closed deals posted on LinkedIn, where owners and tenant reps look.
An AI agent asks size, budget and move-in date before a broker spends a call.
A missed call from a sign gets a text back and a tour of the listing.
Property tours book into the listing broker’s calendar, with the address and suite.
Every tenant and buyer inquiry, filed by listing, on one dashboard.
After a lease or sale, clients get asked for a review and the name of someone who needs space.
New listings go to tenant reps and investors by property type and size.
PostHog shows which listings get read, and who comes back to the same one.
Session replay shows the tenant rep who opened the flyer and never asked.
Each month you see inquiries by listing, tours booked and deals in LOI.
Every inquiry reaches one dashboard, and DocuSign stays for the LOI.
What we buildOwners and tenants come to you through pages and reports that run on their own.
Your calls go to people who already asked, not to the whole list.
More first conversations with owners before another broker gets the call.
Free website
Plans from $1,500 a month.
You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.
$1,500 a month
No lead lost.
Not in this plan
Every lead answered and booked, and we keep it running.
$4,000 a month
Every stage handled.
Starts hereUnlimited landing pages and lead magnets
Everything in Automated, and we run every stage for you.
No AI brain or agents of your own.
$7,500 a month
We run the whole cycle.
IncludedUnlimited landing pages and lead magnets
Everything in Automated, plus us working it and building on it.
Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.
Zillow sells leads two ways. How each is priced, what public data can and cannot show, and a break-even sum to run on your own ZIP codes.
An ISA calls, texts and qualifies leads, then books agents. What the job covers, when a license is needed, and what calling rules apply to a team.
Yes, agents can have a Google Business Profile. Google's rules on the name, the address and brokerage branding, and what gets a profile suspended.
Give owners and tenants a reason to contact you first: a value request, a submarket report, pages for the searches they run. Most brokers keep calling too. The calls just land warmer.
A bought list is shared with everyone else who paid for it. Leads from your own pages and reports are yours alone, and they already know your name.
Pick a submarket and a property type and be the visible expert in it: pages, a report, steady email to the owners and tenants there. Relationships still close the deal. This brings more of the first conversations.
Thursday