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SEO for
commercial real estate.

A tenant searching for flex space in your submarket lands on LoopNet first. You can own the searches it answers badly: the submarket, the property type, the broker who knows the building.

Get a free websiteCommercial real estate

Without SEO

average monthly unique visitors across CoStar Group websites, Q3 2026
121M
CoStar Group, Q3 2026 results
of U.S. office sublease space available, the lowest since 2020
89M sq ft
Cushman & Wakefield release, October 2026
U.S. office net absorption over the twelve months to Q3 2026
15.5M sq ft
Cushman & Wakefield release, October 2026

Portal-only availabilities

Your availabilities are on LoopNet and Crexi and nowhere on your own site. Google sends the searcher to the portal, and the portal shows them every other broker too.

No submarket pages

Tenant rep: nobody searches your firm name. They search industrial space near the port, medical office by the hospital. Your site has no page that answers either.

Flyer PDFs

Square footage, the NNN rate, clear height and loading docks sit in a flyer PDF. The same facts as plain text on a page are far easier for Google to read.

Unclaimed office

Your office has no Google Business Profile, or one on a virtual suite. Google wants a staffed office with set hours before it shows you in Maps.

Submarket searches

Twenty-six weeks for a sample brokerage, one submarket at a time.

Example of a sample commercial brokerage, Brenlow Commercial, on a results page over 26 weeks. For the search “office space for lease old mill district” it moves from position 16, a team page, to position 3, a submarket page with every available suite, behind one listing portal. 6 of 8 submarkets reach page one. The broad search “commercial real estate for lease” stays at 21, and Downtown and Harbor Yards stay with the portals and the bigger firms.

Searched A tenant with a lease ending looks for space before calling anyone.

  1. Searched: A tenant with a lease ending looks for space before calling anyone.
  2. Off the page: Portals and a bigger firm’s research answer. Brenlow’s team page sits sixteenth.
  3. The work: A page for each submarket, then one for every available suite.
  4. First screen: Week 23, on the first screen. A portal still holds the top.
  5. Read: A tenant reads the suite page. The broad “for lease” search stays with the portals.
  1. After, week 26, search.example
    office space for lease old mill districtSearched from Old Mill District
    • All
    • Places
    • Images
    • News

    Top results

    1. 1Office space for lease in the Old Mill Districtspaceportal.example/old-millHundreds of listings. Filter by size, rent and type.
    2. 2Metro office market reportquarrendonadvisors.example/researchQuarterly vacancy and asking rents for the whole metro.
    3. 3410 Foundry Way, Suite 200brenlowcommercial.example/listings/410-foundry-way12,600 sq ft, full service, 4.2 per 1,000 sq ft parking. Tours this week.
    4. 4Private offices and desks, Old Millbenchworkspaces.exampleDay passes, monthly desks and team rooms.
    5. 5Commercial property for sale and leasecre-exchange.exampleListings from brokers across the country.
    6. 6The Old Mill District, a historycityheritage.example/old-millThe mills, the canal and the conversions since.
    7. 7How to lease office spacesmallbizguide.exampleA general checklist for a first lease.

    Further down

    Brenlow Commercial

    4.7(18)Commercial real estate agency

    410 Foundry Way, Suite 200

    Serves
    Old Mill District and 7 more submarkets
    Office
    Staffed, Mon to Fri, Dana K. at the desk

    Pages

    • Our team
    • Old Mill District
    • Suite pages
    • Tenant rep
    • Your lease is ending
    • Airport Flex Park
    See available spaceOpening the Old Mill District pageWebsite
  2. Before, week 0, search.example

    Position 16 for office space for lease old mill district

    1. 1Office space for lease in the Old Mill Districtspaceportal.example/old-millHundreds of listings. Filter by size, rent and type.
    2. 2Metro office market reportquarrendonadvisors.example/researchQuarterly vacancy and asking rents for the whole metro.
    3. 3Private offices and desks, Old Millbenchworkspaces.exampleDay passes, monthly desks and team rooms.
    4. 16Our teambrenlowcommercial.example/teamCommercial brokers serving owners, tenants and investors.
    Serves
    The metro
    Office
    No hours set

    Site: Our team.

  3. Sample searches
    Sample searches
    SearchesWeek 0Week 26
    office space for lease old mill district163
    flex space old mill district344
    tenant rep broker northgate406
    warehouse for lease airport flex park388
    commercial real estate for lease2521

What you get

  • A page for each submarket and property type you work: industrial, flex space, retail, medical office
  • Availability pages on your own domain, with square footage, rates and photos in plain text
  • Tenant rep pages: how a space search works, who pays the broker, what a tour day looks like
  • Your Google Business Profile, kept true to your staffed office
  • A monthly read of the searches and pages that moved

The cycle

SEO is the owned half of Lead: an owner or tenant who searches your submarket finds your page, and the inquiry goes to your CRM, not a portal.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

SEO for real estate

What we build

The website

A site with every listing, its flyer and specs, and a page for each property type.

SEO

Listing and property type pages that come up when tenants search office or warehouse space.

AEO

Market pages on leases, zoning and build-outs that AI tools can quote when a tenant rep asks.

Lead generation

A space requirements form and listing flyers that ask for an email before the download.

Social posts

New listings and closed deals posted on LinkedIn, where owners and tenant reps look.

AI agents

An AI agent asks size, budget and move-in date before a broker spends a call.

Missed calls

A missed call from a sign gets a text back and a tour of the listing.

Booking

Property tours book into the listing broker’s calendar, with the address and suite.

The dashboard

Every tenant and buyer inquiry, filed by listing, on one dashboard.

Reviews and referrals

After a lease or sale, clients get asked for a review and the name of someone who needs space.

Email campaigns

New listings go to tenant reps and investors by property type and size.

PostHog analytics

PostHog shows which listings get read, and who comes back to the same one.

Session replay

Session replay shows the tenant rep who opened the flyer and never asked.

Monthly numbers

Each month you see inquiries by listing, tours booked and deals in LOI.

Every inquiry reaches one dashboard, and DocuSign stays for the LOI.

What we build

The plan

Less Work

Submarket and availability pages get written and kept current without you writing them.

Less Time

You give the market knowledge once, on a call. The pages keep using it.

More Sales

More tenants and owners can reach your brokers without a portal between you.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Your free website, built for your brokerage on a domain that stays yours
  • Availability pages by property type and submarket, with a map and the facts in plain text
  • An OM vault: the buyer signs the confidentiality agreement online, the offering memorandum opens and the broker is told
  • A page for each broker, with designations, submarkets and the side of the deal they work
  • Listings drawn from Buildout where your account allows it, so nothing is typed twice
  • Every form tested and sent to the right broker and your CRM

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Not in this plan

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Starts hereContent that moves your numbers on Google

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedContent that moves your numbers on Google

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

How can SEO help commercial brokers get qualified leads?

It puts your pages in front of people searching your exact submarket and property type, who are further along than a cold call. They land on your site, so the inquiry is yours and no other broker is shown beside you.

How long does commercial real estate SEO take to work?

Months, not weeks, and nobody can promise a ranking. Commercial searches are fewer and more specific than residential ones, which suits a focused page. You see what moved every month.

Can a commercial brokerage get a Google Business Profile?

Yes, for a staffed office with set hours. Google does not allow a virtual office. Brokers who meet clients at that office can have a profile of their own as well.

Free website

Sample calendar

Thursday

  • Tour, 410 Foundry Way
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