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Commercial real estate
email marketing.

Your best asset is the list: investors, owners, tenants you toured. Most of it hears from you only when you need something. Email that stays useful keeps you the first broker they call.

Get a free websiteCommercial real estate

Without Marketing

of brokers use AI to draft prospect outreach emails
56%
Buildout, 2026 DNA of CRE (vendor survey)
of brokers have no dedicated deal management system
53%
Buildout, 2026 DNA of CRE (vendor survey)
CBRE U.S. property sales revenue in Q3 2026, against a year earlier
+37%
CBRE Group, Q3 2026 results

Whole-list blasts

Every new listing goes to everyone. The industrial investor gets the retail strip, unsubscribes, and misses the warehouse next month.

Post-tour silence

A tenant toured and went quiet. No comparison followed, no check-in before the renewal window, and the landlord’s own broker renewed them.

Spreadsheet investors

Your investor list is a spreadsheet, a Buildout export and one broker’s inbox. Nobody knows who bought what, so nobody can send the right deal.

Availability update

A lease takes months to sign. A sample brokerage writes to the tenant reps and occupiers on its own list, and the first reply asks for the OM.

Example of a sample commercial brokerage, Brenlow Commercial. Before: the last mail Grant M., tenant rep had from them is 14 months old. After 141 of 1180 names are cut, the campaign “Availability update, first quarter” goes to 1039, and the email “Three spaces your clients can tour this month” lands in that inbox. It opens on one line written for them, and they reply. 12 weeks later 44 have replied and the ledger stands at +$16,650. Lease commissions as paid, before splits.

Before Fourteen months since the last email, and it said happy holidays.

  1. Before: Fourteen months since the last email, and it said happy holidays.
  2. Landed: The update goes to tenant reps, occupiers and investors.
  3. Opened: Three spaces, each with its size, its rate and a way to the OM.
  4. Replied: A tenant rep’s client has a lease ending. He asks for the OM.
  5. Back: Under zero for two months, then one lease signs. The second is still out.
  1. The email
    BC

    Brenlow Commercialdana@brenlowcommercial.example

    to Grant M., tenant repFeb 3

    Three spaces your clients can tour this month

    Brenlow CommercialAvailability, first quarter

    Three spaces your clients can tour this month

    Hi Grant, the second floor at Foundry Way your client toured is open again.

    Three spaces came available. Size, rate and the next tour day are on one page. Reply if a client is looking, and I will send the OM once your CA is signed.

    Available now

    • A two-story office building with tall gabled windows over a front parking lot410 Foundry Way, Suite 20012,600 sq ft of office, $24.50/SF/yr full service
    • A blue steel frame of an industrial building against a cloudy skyUnit C, Airport Flex Park6,800 sq ft of flex, two dock doors
    • A vacant retail unit with its shutters down on the upper level of a shopping mallNorthgate Commons46,200 sq ft retail center for sale, OM after a CA
    Reply for the OM

    Dana K., Brenlow Commercial

    UnsubscribeBrenlow Commercial, 88 Canal St, Riverside
  2. Sample campaign, Availability update, first quarter
    LedgerSent Feb 3

    +$16,650

    Lease commissions as paid, before splits

    Above zero, Week 9
    Sent
    1,039
    Replied
    44
    Leases
    2
    Left out
    141

    Seven asked to stop. They are off the list.

    1. FebEmail and listing ads, a quarter−$1,450
    2. MarEmail and listing ads, a quarter−$1,450
    3. AprEmail and listing ads, a quarter−$1,450
    4. AprUnit C lease signed+$21,000
    5. AprFoundry Way lease out for signaturePending
    What came back
    Replies44
    • GM

      Grant M., tenant repWeek 1

      My client’s lease ends next spring. Send the OM, CA attached.

      OM sent, tour bookedPending

    • OH

      Omar H., occupierWeek 2

      Still growing. Can we see Unit C?

      Tour, Unit C$21,000

    • RA

      Ruth A., investorWeek 3

      Send the CA. I’ll look this week.

      CA signed, OM sent

    • JL

      June L., occupierWeek 5

      We renewed in place, thanks.

      Marked as renewed

    40 more replies

  3. The list
    Availability update, first quarter, 8 of 1,180 names
    WhoLast heard from themWhat came backWorth
    Grant M., tenant repToured Foundry Way for a client, 202414 months agoMy client’s lease ends next spring. Send the OM, CA attached.OM sent, tour booked$38,000Pending
    Lena P.Signed the CA on Northgate CommonsLast weekLeft out: has the om
    Omar H., occupierAsked about flex space, 20232 years agoStill growing. Can we see Unit C?Tour, Unit C$21,000
    Ruth A., investorBought a strip center through us, 20214 years agoSend the CA. I’ll look this week.CA signed, OM sent
    Pat K.Tenant rep, 20196 years agoLeft out: opted out
    Sam V., tenant repCo-broke on a Riverside lease, 20223 years agoNo reply
    June L., occupierAsked about a sublease, 20232 years agoWe renewed in place, thanks.Marked as renewed
    Hal B.Investor, 20187 years agoLeft out: bad address

    8 of 1,180 names shown

What you get

  • Your list sorted by role, property type, size and submarket
  • New listings sent only to the buyers and tenants they fit
  • Just-closed announcements and a quarterly submarket note
  • Follow-up after every tour, and a check-in ahead of each lease expiration you know of
  • Every send, open and reply in your CRM

The cycle

Marketing works Growth: past clients, toured tenants and investors hear from you between deals, so the next deal starts with you.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

    • Marketing

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

Marketing for real estate

What we build

The website

A site with every listing, its flyer and specs, and a page for each property type.

SEO

Listing and property type pages that come up when tenants search office or warehouse space.

AEO

Market pages on leases, zoning and build-outs that AI tools can quote when a tenant rep asks.

Lead generation

A space requirements form and listing flyers that ask for an email before the download.

Social posts

New listings and closed deals posted on LinkedIn, where owners and tenant reps look.

AI agents

An AI agent asks size, budget and move-in date before a broker spends a call.

Missed calls

A missed call from a sign gets a text back and a tour of the listing.

Booking

Property tours book into the listing broker’s calendar, with the address and suite.

The dashboard

Every tenant and buyer inquiry, filed by listing, on one dashboard.

Reviews and referrals

After a lease or sale, clients get asked for a review and the name of someone who needs space.

Email campaigns

New listings go to tenant reps and investors by property type and size.

PostHog analytics

PostHog shows which listings get read, and who comes back to the same one.

Session replay

Session replay shows the tenant rep who opened the flyer and never asked.

Monthly numbers

Each month you see inquiries by listing, tours booked and deals in LOI.

Every inquiry reaches one dashboard, and DocuSign stays for the LOI.

What we build

The plan

Less Work

Sends are sorted and written for you. You approve, they go.

Less Time

No more building a list for each new listing by hand.

More Sales

More of your list is still reading when the right deal comes up.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Your free website, built for your brokerage on a domain that stays yours
  • Availability pages by property type and submarket, with a map and the facts in plain text
  • An OM vault: the buyer signs the confidentiality agreement online, the offering memorandum opens and the broker is told
  • A page for each broker, with designations, submarkets and the side of the deal they work
  • Listings drawn from Buildout where your account allows it, so nothing is typed twice
  • Every form tested and sent to the right broker and your CRM

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Not in this plan

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Starts hereEmail and customer campaigns, no cap from our side

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedEmail and customer campaigns, no cap from our side

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

How often should I email my commercial real estate list?

As often as you have something worth reading for that part of the list: a listing that fits, a closed deal, a market note. Sorting the list is what lets you send more without losing people.

Can AI write my commercial real estate emails?

It can draft them. A broker should check every rate, size and address before anything goes out. We write from your deal data and you approve what is sent.

Free website

Sample calendar

Thursday

  • Tour, 410 Foundry Way
Get a free website