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AI for
home builders.

A family registers for a community at ten at night. Your online sales counselor sees it tomorrow, by which time other builders may have replied. An AI agent answers within minutes, from your price sheet, and books the visit.

Get a free websiteDevelopers

Without AI agents

builders sent a personalized email within five minutes of an online inquiry
0 of 50
Melinda Brody & Co., Blue Gypsy and Denim Marketing, 2025 Online Homebuyer Mystery Shop
of builders never sent a personalized email over the 30-day shop
22%
Melinda Brody & Co., Blue Gypsy and Denim Marketing, 2025 Online Homebuyer Mystery Shop
of builders shopped employed online sales counselors, down from 78% in 2024
70%
Melinda Brody & Co., Blue Gypsy and Denim Marketing, 2025 Online Homebuyer Mystery Shop

Night-time registrants

Buyers browse communities after the kids are in bed. The registration lands when the sales center is dark, and the first reply comes from whoever answers first.

Template follow-up

An automated welcome email names the community and nothing else. The buyer asked whether the corner homesite is still open and gets a brochure.

Model-bound onsite agents

Onsite agents are walking buyers through the model. Online leads become a side task, checked between appointments.

Expired incentive quotes

A chatbot that quotes last month’s rate buydown creates a promise your contract does not honor. Ours answers only from the incentive sheet you load.

At 10:22pm

A sample builder’s night, played twice: first the online counselor’s inbox, then the AI new home assistant.

Example of a sample home builder, one night played twice. Before: 6 leads wait for the office to open, the longest for 13h 31m, and the one at the center gets a reply after 10h 02m. That family is already walking another builder’s model. After: an AI agent answers each within 7 min, qualifies the lead, fills the record and books 4 of 6. It hands 2 to a person and one goes cold.

In A family registers for Homesite 42 at 10:22pm. It lands with the portal email.

  1. In: A family registers for Homesite 42 at 10:22pm. It lands with the portal email.
  2. Waiting: The sales center is dark. The registrant sits under the day’s emails.
  3. Too late: The reply goes out at 8:24am. The family is at another builder’s model.
  4. Same night: The same registrant, the same minute. The reply goes out in two.
  5. Qualified: Consent first, then bedrooms, move-in, a home to sell and an agent.
  6. Booked: The tour goes on Tessa’s calendar, with consent on the record.
  7. Handed off: A question on incentives. It gives the listed price, then Tessa takes it.
  8. Morning: The sales team starts with families who answered. One never did.
  1. Sample after, Quellbrook Homes

    Quellbrook Homesquellbrookhomes.example

    Portal registrant, 10:22pm

    Is Homesite 42 open to see? We need four bedrooms.

    1. Hi, this is the AI new home assistant for Quellbrook Homes. OK to text you about Homesite 42? Reply STOP to opt out.

    2. Yes, text is fine.

    3. Thanks. An onsite agent will confirm the home. When do you hope to move?

    4. By April, before the school term ends.

    5. Do you have a home to sell first?

    6. No, we rent now.

    7. Is a real estate agent helping you buy?

    8. Yes, our agent is Priya.

    9. Tessa N. can walk you and Priya through the Juniper model and Homesite 42 on Saturday. Which time suits?Sat 11:00amSat 2:00pm

    10. 11 works.

    11. Will you pay closing costs or buy down the rate on this one?

    12. I answer from the price sheet only: Homesite 42 is listed at $489,990. Incentives are for Tessa, and I’ve passed your question to her.

    13. 8:12am

    14. Morning Lena, this is Tessa. See you and Priya Saturday at 11. I’ll bring the floor plan and this month’s incentive sheet.

  2. Sample record
    A new kitchen with dark cabinets, a waterfall stone island and a steel fridge

    Homesite 42, Fenwright Meadows

    Lena W., 555-0147Portal registration email, then text

    NewQualifiedBooked

    First reply2 minwas 10h 02m

    Bedrooms
    Four
    Move-in
    By April
    Home to sell
    No, renting
    Buyer’s agent
    Priya, registered
    Text consent
    Recorded
    Model tour
    Sat 11:00am

    Handed to Tessa N.Incentives, an onsite agent answers

    Take over

    Registrant added to Lasso CRM, notes and tags logged

  3. Sample before, 10:22pm to 8:36am

    Quellbrook Homesquellbrookhomes.example

    Portal registrant, 10:22pm

    Is Homesite 42 open to see? We need four bedrooms.

    1. 8:24am

    2. Hi Lena, sorry for the delay. Want to see Homesite 42 this weekend?

    3. Thanks, we’re walking another builder’s model this morning.

    Landed in the online counselor’s inbox at 10:22pm, under the day’s portal emails.

    Walking another builder’s model

  4. Sample night’s leads
    Longest wait
    13h 31m7 min
    Booked by morning
    04
    Left for a person
    62
    Went cold
    1

    1. Townhome, Ostley StationDirectory registrant

      Replied 8:06amTour Sat 10:00am

    2. Phase two, Fenwright MeadowsCommunity page

      Replied 8:11amHomesite walk Sun 1:00pm

    3. Quick move-in, any communitySign text

      Replied 8:18amWent cold

    4. Homesite 42, Fenwright MeadowsPortal registrant

      Replied 8:24amTour booked Sat 11:00am

    5. Interest list, Bramley FieldsInterest list page

      Replied 8:30amOn the list

    6. Buyer’s agent, co-op questionEmail

      Replied 8:38amWants Tessa

What you get

  • An AI agent on community and plan pages that answers from your price sheet, plans and current incentives
  • Questions your OSC would ask: move timing, home to sell, financing, must-have rooms, working with an agent
  • A model tour or design center visit booked on the onsite agent’s calendar
  • A handoff to your online sales counselor whenever the buyer asks for a person or a price exception
  • Each registrant sent to Lasso CRM through its registrant API, or to your CRM, with the community tagged and the conversation attached

The cycle

The AI agent works the registrants the site and portals bring in, and turns the warm ones into model tours.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

AI agents for real estate

What we build

The website

A project site with floor plans, availability and a register interest form.

SEO

Community and floor plan pages that come up when buyers search new homes near them.

AEO

Answer pages on plans, finishes and timing that AI tools can quote to a new-home buyer.

Lead generation

A register interest form and a price list download that build your waitlist.

Social posts

Construction progress and model home posts that keep the waitlist warm.

AI agents

An AI agent answers plans, finishes and timing from the facts you give it.

Missed calls

A missed call to the sales line gets a text back and a tour time.

Booking

Sales center tours and model home visits book into the sales team’s calendar.

The dashboard

Every registrant and buyer on one dashboard, from the first click to the contract.

Reviews and referrals

After move-in, buyers get asked for a review and the name of a friend who is looking.

Email campaigns

Phase releases and price updates go to the waitlist before they go public.

PostHog analytics

PostHog shows which floor plans and phases buyers keep coming back to.

Session replay

Session replay shows where a buyer stopped on the price list or the form.

Monthly numbers

Each month you see registrants, tours booked and reservations signed, by phase.

Every registrant reaches one dashboard, and DocuSign stays for the reservation.

What we build

The plan

Less Work

First replies and qualifying questions run day and night without a counselor at the keyboard.

Less Time

Your OSC calls the buyers who answered, with their timing and budget already written down.

More Sales

Fewer registrants go cold between the click and the first human reply.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, on a domain the project or the company keeps
  • An interactive site plan or stacking plan: each lot or unit marked available, reserved or sold
  • Floor plans, finishes and the design center on their own pages, renderings labelled as renderings
  • An interest list form worded for your stage: market testing, reservations or contracts
  • Registrants sent to Lasso CRM through its registrant API, or to the CRM you already run
  • The sponsor name, legends and registration numbers your state asks for, on every page that needs them

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Starts hereThe AI responder on your site

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

IncludedThe AI responder on your site, and a stat assistant on your private site

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedYour AI brain, custom AI helpers and the connections to your tools

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

What is the best AI for home builders?

One that answers from your own plans, inventory and incentive sheet and hands off when it is unsure. A general chatbot writes well and invents lot premiums. Pick the one your OSC can check and correct.

Can an AI agent replace an online sales counselor?

It covers the hours and the first questions. Your counselor still builds the relationship, handles price exceptions and gets the buyer to the contract. The agent hands over anything it should not decide.

Free website

Sample calendar

Saturday

  • Tour, the Juniper model
Get a free website