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ChatGPT for
real estate developers.

A family asks ChatGPT which builders near them offer a main-floor primary suite under their budget. It names the builders whose plans, prices and warranty it can read. Yours are locked in brochures.

Get a free websiteDevelopers

Without AEO

of prospective buyers and homeowners used AI tools for homebuying research
20%
Bank of America 2026 Homebuyer Insights, via NAR
of those AI users researched neighborhoods, market trends or property values
52%
Bank of America 2026 Homebuyer Insights, via NAR
of Gen Z used AI for their home search or financial planning
32%
Bank of America 2026 Homebuyer Insights, via NAR

Brochure-locked plans

Plan names, sizes and included features live in a downloadable brochure. An answer engine reads pages, so it describes the builder down the road.

Mixed phase pricing

Phase one prices on an old page, phase three on the portal, a different figure on the sign. When your facts disagree, an engine hedges or leaves you out.

Unwritten build process

Buyers ask how long a build takes, what the design center includes and what the warranty covers. If no page of yours answers, an engine quotes a forum.

The floor plan question

A sample builder, one question to an answer engine, six monthly checks apart.

Example of a sample home builder, Quellbrook Homes, on an answer engine’s answer. Before: asked “Which builders near Fenwright have a single-story plan with a main-floor primary suite under $500,000?”, the answer names a new home portal and two other builders, and the builder’s homes page is read but not cited because its plans sit in a brochure. After the page and profiles are fixed, the same answer names Quellbrook Homes, quotes its line “The Aster and the Wren are single-story plans with the primary suite on the main floor, in Fenwright Meadows.” and cites its page. The sample monthly check moves from 3% to 33% of 90 sample answers. The broad “best home builders” question stays with the portals.

Asked A couple asks which builders near Fenwright have a single-story plan in budget.

  1. Asked: A couple asks which builders near Fenwright have a single-story plan in budget.
  2. Answered: A portal and two other builders. Quellbrook isn’t there.
  3. Why: The plans sit in a PDF brochure. An answer engine has nothing to quote.
  4. Fixed: Plans, sizes, the from price and the build time go on a page. One name everywhere.
  5. Named: Asked again, the answer lifts Quellbrook’s line on its single-story plans.
  6. Checked: “Best home builders” stays with the portals. The plan questions don’t.
  1. Sample, after, month 6, answers.example

    A couple ready to leave the stairs behind

    Which builders near Fenwright have a single-story plan with a main-floor primary suite under $500,000?

    Searched the web

    Quellbrook Homes is a close fit. Its page says, “The Aster and the Wren are single-story plans with the primary suite on the main floor, in Fenwright Meadows.”1 It gives the from price, the build time and the school district. Its name and sales center match across its profiles.2 Pellwyn Homes also offers ranch plans near Fenwright.3 For every builder at once, a new home portal is the quickest list.

    1. 1Quellbrook HomesQuoted: its single-story plans
    2. 2Business profileSame name and staffed sales center
    3. 3Pellwyn HomesIts own plans
    Ask a follow-upWhich builders near Fenwright have a single-story plan with a main-floor primary suite under $500,000?
  2. Sample, before, month 1, answers.example

    Which builders near Fenwright have a single-story plan with a main-floor primary suite under $500,000?

    New home portals list communities near Fenwright with their builders and prices.1 Pellwyn Homes offers ranch plans in two of its communities.2 Ashcombe Builders builds single-story homes on its own lots.3

    Cited

    1. A new home portalnewhomeportal.example/fenwrightCommunities and builders
    2. Pellwyn Homespellwynhomes.exampleIts own plans
    3. Ashcombe Buildersashcombebuilders.exampleIts own plans

    Read, not cited

    Quellbrook Homesquellbrookhomes.example/floor-plans/single-storyOur homes. Nothing to quote.
  3. Sample monthly check
    Sample monthly check
    QuestionsMonth 1Month 6
    Single-story new homes, Fenwright0 of 1510 of 15
    How long a new build takes1 of 157 of 15
    Townhome builders, Ostley0 of 155 of 15
    What a builder warranty covers1 of 154 of 15
    New communities coming to Bramley1 of 153 of 15
    Best home builders in the region0 of 151 of 15
    Sample answers3 of 90, 3%30 of 90, 33%

What you get

  • Answer pages for the questions buyers bring: build timeline, design center choices, warranty, HOA dues
  • One current set of facts per community and phase, matched on your site, Google and NewHomeSource
  • Plan pages written so an engine can repeat them: bedrooms, baths, garage, single-story or two
  • A check of ChatGPT, Gemini and Perplexity each month for your communities, with who they name

The cycle

Answer pages sit beside the community pages search already brings in, worded so an engine can lift them and send the buyer on.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

AEO for real estate

What we build

The website

A project site with floor plans, availability and a register interest form.

SEO

Community and floor plan pages that come up when buyers search new homes near them.

AEO

Answer pages on plans, finishes and timing that AI tools can quote to a new-home buyer.

Lead generation

A register interest form and a price list download that build your waitlist.

Social posts

Construction progress and model home posts that keep the waitlist warm.

AI agents

An AI agent answers plans, finishes and timing from the facts you give it.

Missed calls

A missed call to the sales line gets a text back and a tour time.

Booking

Sales center tours and model home visits book into the sales team’s calendar.

The dashboard

Every registrant and buyer on one dashboard, from the first click to the contract.

Reviews and referrals

After move-in, buyers get asked for a review and the name of a friend who is looking.

Email campaigns

Phase releases and price updates go to the waitlist before they go public.

PostHog analytics

PostHog shows which floor plans and phases buyers keep coming back to.

Session replay

Session replay shows where a buyer stopped on the price list or the form.

Monthly numbers

Each month you see registrants, tours booked and reservations signed, by phase.

Every registrant reaches one dashboard, and DocuSign stays for the reservation.

What we build

The plan

Less Work

Answer pages come from one interview with your sales lead and your plan set.

Less Time

You read one report instead of quizzing the engines every week.

More Sales

Your communities have a fair chance of being named when a buyer asks an engine first.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, on a domain the project or the company keeps
  • An interactive site plan or stacking plan: each lot or unit marked available, reserved or sold
  • Floor plans, finishes and the design center on their own pages, renderings labelled as renderings
  • An interest list form worded for your stage: market testing, reservations or contracts
  • Registrants sent to Lasso CRM through its registrant API, or to the CRM you already run
  • The sponsor name, legends and registration numbers your state asks for, on every page that needs them

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Not in this plan

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Starts hereContent that moves your numbers in AI answers

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedContent that moves your numbers in AI answers

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

How does ChatGPT pick the best home builders in my area?

It leans on pages it can read and on what reviews and forums say. Builders with plain plan, price and warranty pages give it something to quote. Nobody controls the answer; we track who it names for your communities.

Should real estate developers use ChatGPT for marketing copy?

For first drafts, with care. Condo sponsors in New York must substantiate every claim in their ads during market testing, and an estimated price is marked as estimated. Anything a chatbot writes gets checked against your filing before it is used.

Free website

Sample calendar

Saturday

  • Tour, the Juniper model
Get a free website