Quellbrook HomesCalder Mills, 6 days ago
From the model: the Juniper great room, with the light it gets by late afternoon.
8CommentShare
TTheo B. My clients want a single-story in phase two. When does the price sheet come out?
Home builder
social media.
Your feed is the same three renderings and a grand opening photo. Buyers want to watch their street get built. We post the progress they are waiting for.
Without Social platforms
- of recent buyers used online video sites in their home search
- 52%
- NAR, 2025 Profile of Home Buyers and Sellers
- of buyers who used a home builder as a source found it very useful
- 41%
- NAR, 2025 Profile of Home Buyers and Sellers
- of builders sent a video email after an online inquiry, up twelve points
- 34%
- Melinda Brody & Co., Blue Gypsy and Denim Marketing, 2025 Online Homebuyer Mystery Shop
Rendering-only feed
The same renderings rotate for a year. Buyers who saw them in month one have no reason to come back in month six.
Quiet build months
Foundations pour, framing goes up, the model opens, and the feed says nothing until the ribbon cutting.
Locked ad targeting
Meta’s housing ad category drops ZIP code and lookalike targeting. Ads built like a retail campaign get rejected or reach the wrong people.
Keys on 33
A closed home for a sample builder, then twelve weeks of the build progress the interest list is waiting to see.
An onsite agent sends a closed home and a photo, which becomes a post on the builder’s page and three other cuts after a read keeps the family’s name out. Sample page. The last post was 188 days old before the work, and 6 days old after twelve weeks. 9 of 12 finished jobs were posted, and 3 waiting on a buyer’s OK. Keys handed over on homesite 33 at Fenwright Meadows: the Aster, single-story, 1,840 sq ft. Phase two has two more single-story plans. Phase two has two more single-story plans.
QH QH Quellbrook HomesFenwright Meadows, 11 weeks ago
Keys handed over on homesite 33 at Fenwright Meadows: the Aster, single-story, 1,840 sq ft. Phase two has two more single-story plans. Phase two has two more single-story plans.
quellbrookhomes.example/fenwright-meadows
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QH Quellbrook HomesFenwright, 10 weeks ago
From a buyer who closed, with her yes.
Tessa walked us through the homesites twice, and the build schedule she gave us held.
Ines R., Fenwright, sample customer111Share
QH Quellbrook HomesFenwright, 6 months ago
NOW SELLING. Luxury new homes from the low 400s. Register today.
3CommentShare
After the keys4:40pm
Tessa, onsite salesClosed homesite 33 today, the Aster, single-story, 1,840 sq ft. The Mendez family got the keys, put their names in the post.
- Home
- Homesite 33, phase one
- Plan
- The Aster, single-story
- Size
- 1,840 sq ft
- Buyer name
- Held until they say yes
- Client
- Said yes to the quote
- Buyer name
- Used with her OK
The same job, cut for each room
- Buyer’s agents
Homesite 33 closed on schedule. Phase two opens to the list first. Register your clients before the first visit.
- Phase one neighbors
A new neighbor on the trail side of phase one. The playground goes in this spring.
- Town followers
Another family moved into Fenwright Meadows this week, in a single-story Aster.
Posts on this page
- Calder Mills6 days ago
From the model: the Juniper great room, with the light it gets by late afternoon.
- Fenwright Meadows2 weeks ago
The Juniper model kitchen, open Wednesday to Sunday.
- Fenwright Meadows3 weeks ago
Homesite 42 is finished: the juniper, four bedrooms, ready now.
- Bramley4 weeks ago
Bramley Fields: the roads are in. The interest list hears about plans first.
- Ostley Station7 weeks ago
Building A at Ostley Station is finished: brick, shutters and stoops. Two are ready in 60 days.
- Quiet while phase two was priced
- Ostley Station8 weeks ago
Building C at Ostley Station is framed and sheathed. Six townhomes, roofs next week.
- Fenwright Meadows9 weeks ago
Phase two homesites are staked. Eighteen of them, the trail side first.
- Fenwright10 weeks ago
Tessa walked us through the homesites twice, and the build schedule she gave us held.
- Fenwright Meadows11 weeks ago
Keys handed over on homesite 33 at Fenwright Meadows: the Aster, single-story, 1,840 sq ft. Phase two has two more single-story plans. Phase two has two more single-story plans.
- 6 months ago
NOW SELLING. Luxury new homes from the low 400s. Register today.
- 7 months ago
Grand opening this weekend. Hot cider at the model.
- 9 months ago
Coming soon. Register for VIP access.
- Calder Mills6 days ago
What you get
- Progress posts from footings to framing to keys, with the community named in each
- Floor plan walk-throughs and model videos you can reuse in emails and on plan pages
- Phase release, quick move-in and design center posts on the platforms you pick
- Buyer move-in posts, only with the buyer’s written permission
- Ads run inside Meta’s housing category rules, with your current settings checked before launch
The cycle
Social keeps the community in front of the interest list between visits, so the progress they watch turns into a tour.
Lead
Everything that gets you a lead.
More people find you and reach out.
- Social platforms
- AEO
- SEO
- Websites
- Lead generation
Prospect
Turn interest into a sale.
Client
Keep the job moving.
Jobs run on time, with less of you managing them.
Kept or closed
What happens after the job.
Finished work brings in the next job.
Growth
Feed it back into the machine.
Every finished job helps bring the next lead.
Then it starts again.
CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.
What we build
The website
A project site with floor plans, availability and a register interest form.
SEO
Community and floor plan pages that come up when buyers search new homes near them.
AEO
Answer pages on plans, finishes and timing that AI tools can quote to a new-home buyer.
Lead generation
A register interest form and a price list download that build your waitlist.
Social posts
Construction progress and model home posts that keep the waitlist warm.
AI agents
An AI agent answers plans, finishes and timing from the facts you give it.
Missed calls
A missed call to the sales line gets a text back and a tour time.
Booking
Sales center tours and model home visits book into the sales team’s calendar.
The dashboard
Every registrant and buyer on one dashboard, from the first click to the contract.
Reviews and referrals
After move-in, buyers get asked for a review and the name of a friend who is looking.
Email campaigns
Phase releases and price updates go to the waitlist before they go public.
PostHog analytics
PostHog shows which floor plans and phases buyers keep coming back to.
Session replay
Session replay shows where a buyer stopped on the price list or the form.
Monthly numbers
Each month you see registrants, tours booked and reservations signed, by phase.
Every registrant reaches one dashboard, and DocuSign stays for the reservation.
What we buildThe plan
Less Work
Progress and plan posts come from your site photos without a marketing hire.
Less Time
Approving a month of posts takes one sitting.
More Sales
Buyers watch the community take shape and book when their phase opens.
Free website
Plans from $1,500 a month.
On your site
- Free website, on a domain the project or the company keeps
- An interactive site plan or stacking plan: each lot or unit marked available, reserved or sold
- Floor plans, finishes and the design center on their own pages, renderings labelled as renderings
- An interest list form worded for your stage: market testing, reservations or contracts
- Registrants sent to Lasso CRM through its registrant API, or to the CRM you already run
- The sponsor name, legends and registration numbers your state asks for, on every page that needs them
You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.
Automated
$1,500 a month
No lead lost.
Starts hereText posts on the platforms you pick, written and posted
Every lead answered and booked, and we keep it running.
Your website
- Hosted and kept up by us. Your domain stays in your name
- Unlimited pages and changes. Send it and it goes live
Answer and book
- An AI reply in minutes, day or night, aiming for under 5
- It asks what you would ask, then books the estimate, showing or measure
- Anything it can’t handle goes straight to you
- Follow-ups that stop when they book or go cold
Get found
- Text posts on the platforms you pick, no limits. Image and video are separate
Measure
- A monthly report: every request, what it became, the money attached
Managed
$4,000 a month
Every stage handled.
IncludedCustomer campaigns on the platforms where your buyers are
Everything in Automated, and we run every stage for you.
Every stage
- Every stage built and run by us, from lead to growth
Get found
- Content for Google and AI answers, as much as it moves your numbers
- Unlimited landing pages and lead magnets, with an alert on every form
- Email campaigns to your lead list, no cap from our side
- Campaigns on the social platforms your customers use, on your accounts
Measure
- A dashboard for every lead, job and customer
- A private site with a stat assistant that keeps watch on your customers
No AI brain or agents of your own.
The partnership
$7,500 a month
We run the whole cycle.
IncludedCustomer campaigns on the platforms where your buyers are
Everything in Automated, plus us working it and building on it.
Get found
- Content for Google and AI answers, as much as it moves your numbers
- Unlimited landing pages and lead magnets, with an alert on every form
- Email campaigns to your lead list, no cap from our side
- Campaigns on the social platforms your customers use, on your accounts
Your AI brain
- One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
- Connected to your forms, email, calendar and records, so it does the work
- Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
- Skills for your trade: lead questions, follow-up, booking, review requests
Run the work
- Custom AI helpers for replies and booking, with a person where needed
- Internal tools built for how you really run
- Two builds in progress at any time, in the order you pick
Measure
- One shared live board: every lead and job, where it came from, what it’s worth
Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.
Read first
Fair Housing Advertising Guidelines: 2026 Rules
What the Fair Housing Act bans in ads and captions, why HUD's old word list is gone, what HUD withdrew in 2025, and a check before you post.
Listing Appointment Checklist for Real Estate Agents
A listing appointment checklist built on NAR seller data: what to confirm, how to price, what to show, and the settlement and lead paint items to cover.
What Is IDX in Real Estate? IDX Websites Explained
IDX lets a brokerage show other brokers' MLS listings on its own site. What NAR policy requires, how agents get a feed, and how IDX differs from a VOW.
Your questions
What should a home builder post on social media?
Progress from each community, plan walk-throughs, the design center, quick move-in homes and phase news. Buyers follow a street being built. A rendering every week does not give them that.
Why can a home builder not target Facebook ads by ZIP code?
Housing ads on Meta run in a special category, under a settlement over discrimination in housing ads. ZIP code and lookalike targeting are off, and age and gender are locked. We plan campaigns around those limits and check your settings first.
Free website
Saturday
- Tour, the Juniper model