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SEO for
home builders.

Buyers search new homes near a school, townhomes off a highway exit, a single-story plan with a three-car garage. Your site answers with one page listing every community. We build the pages for the searches they type.

Get a free websiteDevelopers

Without SEO

of recent buyers used a home builder as a source in their home search
15%
NAR, 2025 Profile of Home Buyers and Sellers
of recent buyers searched on a phone or tablet
70%
NAR, 2025 Profile of Home Buyers and Sellers
new homes for sale across the U.S. at the end of September 2026
476,000
Census and HUD, New Residential Sales, September 2026

One-page communities

Every community shares one page with a map pin. A buyer searching for new homes in a school district often finds a NewHomeSource listing instead of you.

Stale quick move-ins

The quick move-in homes on the site sold two weeks ago, and the ones framing now are missing. Google keeps showing the sold ones.

Plans as images

Square footage, bedrooms and elevations sit inside a floor plan image. Written out on the page, the same facts can be read by Google and by a buyer on a phone.

Unlisted sales center

The sales center has no Google Business Profile, or the profile points at a lot with a sign. A staffed sales center with posted hours can have one.

Town searches

Twenty-six weeks for a sample builder, one town and school district at a time.

Example of a sample home builder, Quellbrook Homes, on a results page over 26 weeks. For the search “new construction homes fenwright” it moves from position 18, a communities page, to position 3, a town page listing each floor plan and quick move-in home, behind one new home portal. 6 of 8 towns reach page one. The broad search “new homes for sale” stays at 19, and Downtown and North Ridge stay with the portals and the bigger builders.

Searched A family moving for the schools looks for new homes in Fenwright.

  1. Searched: A family moving for the schools looks for new homes in Fenwright.
  2. Off the page: A portal and a bigger builder answer. Quellbrook’s communities page sits 18th.
  3. The work: A page for each town, then one for every plan and quick move-in.
  4. First screen: Week 23, on the first screen. The portal still holds the top.
  5. Read: The family reads the Homesite 42 page. “New homes for sale” stays with the portals.
  1. After, week 26, search.example
    new construction homes fenwrightSearched from Fenwright
    • All
    • Places
    • Images
    • News

    Top results

    1. 1New construction homes in Fenwrightnewhomeportal.example/fenwrightEvery builder’s communities, filtered by price and beds.
    2. 2Pellwyn Homes, communities near Fenwrightpellwynhomes.example/communitiesThree communities and a design center.
    3. 3Homesite 42, The Juniper, ready nowquellbrookhomes.example/fenwright-meadows/homesite-424 beds, 2.5 baths, 2,380 sq ft, $489,990. Model open Wed to Sun.
    4. 4Fenwright schools, ratings and boundariesschoolscout.example/fenwrightEvery school in the district and its attendance map.
    5. 5Homes for sale in Fenwrighthomesearch.example/fenwrightResale and new homes from agents across the region.
    6. 6Fenwright, a growing townregionnews.example/fenwright-growthThe new roads, the new school and who is building.
    7. 7Buying a new build, a checklisthomebuyerguide.exampleQuestions to ask a builder before you sign.

    Further down

    Quellbrook Homes

    4.6(26)Home builder

    Homesite 42, The Juniper, ready now

    Serves
    Fenwright and 7 more towns
    Sales center
    Staffed, Wed to Sun, Tessa N. at the model

    Pages

    • Our communities
    • Fenwright
    • Quick move-in pages
    • Floor plans
    • Bramley Fields interest list
    • Ostley townhomes
    See homes in FenwrightOpening the Fenwright pageWebsite
  2. Before, week 0, search.example

    Position 18 for new construction homes fenwright

    1. 1New construction homes in Fenwrightnewhomeportal.example/fenwrightEvery builder’s communities, filtered by price and beds.
    2. 2Pellwyn Homes, communities near Fenwrightpellwynhomes.example/communitiesThree communities and a design center.
    3. 3Fenwright schools, ratings and boundariesschoolscout.example/fenwrightEvery school in the district and its attendance map.
    4. 18Our communitiesquellbrookhomes.example/communitiesNew homes built with care across the region.
    Serves
    The region
    Sales center
    No hours set

    Site: Our communities.

  3. Sample searches
    Sample searches
    SearchesWeek 0Week 26
    new construction homes fenwright183
    quick move in homes fenwright334
    townhomes for sale ostley396
    single story new homes bramley449
    new homes for sale2719

What you get

  • A page for each community, with the school district, commute, HOA and amenities in plain text
  • A page for each floor plan, with elevations, square footage and the communities that build it
  • Quick move-in pages that appear when a spec home lists and leave when it sells
  • A Google Business Profile for each staffed sales center, with model hours kept true
  • A plain report each month: community searches gained, pages that slipped, what we change next

The cycle

Search brings the buyer who is comparing communities; the floor plan page holds them and asks for a tour.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

SEO for real estate

What we build

The website

A project site with floor plans, availability and a register interest form.

SEO

Community and floor plan pages that come up when buyers search new homes near them.

AEO

Answer pages on plans, finishes and timing that AI tools can quote to a new-home buyer.

Lead generation

A register interest form and a price list download that build your waitlist.

Social posts

Construction progress and model home posts that keep the waitlist warm.

AI agents

An AI agent answers plans, finishes and timing from the facts you give it.

Missed calls

A missed call to the sales line gets a text back and a tour time.

Booking

Sales center tours and model home visits book into the sales team’s calendar.

The dashboard

Every registrant and buyer on one dashboard, from the first click to the contract.

Reviews and referrals

After move-in, buyers get asked for a review and the name of a friend who is looking.

Email campaigns

Phase releases and price updates go to the waitlist before they go public.

PostHog analytics

PostHog shows which floor plans and phases buyers keep coming back to.

Session replay

Session replay shows where a buyer stopped on the price list or the form.

Monthly numbers

Each month you see registrants, tours booked and reservations signed, by phase.

Every registrant reaches one dashboard, and DocuSign stays for the reservation.

What we build

The plan

Less Work

Community, plan and quick move-in pages update as your inventory does.

Less Time

You send the price sheet and the plan set. The pages are written from them.

More Sales

More buyers land on your own community page before a portal shows them three rivals.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, on a domain the project or the company keeps
  • An interactive site plan or stacking plan: each lot or unit marked available, reserved or sold
  • Floor plans, finishes and the design center on their own pages, renderings labelled as renderings
  • An interest list form worded for your stage: market testing, reservations or contracts
  • Registrants sent to Lasso CRM through its registrant API, or to the CRM you already run
  • The sponsor name, legends and registration numbers your state asks for, on every page that needs them

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Not in this plan

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Starts hereContent that moves your numbers on Google

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedContent that moves your numbers on Google

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

What are the best SEO keywords for home builders?

The ones a buyer types before they know your name: new homes in a city or school district, a plan type such as single-story or townhome, and quick move-in homes. Your community and plan names come second, once they have seen you.

Does local SEO work for a home builder with several communities?

Yes, one community at a time. Each gets its own page and, where a sales center is staffed during posted hours, its own Google Business Profile. Nobody can promise a ranking; you see what moved each month.

Free website

Sample calendar

Saturday

  • Tour, the Juniper model
Get a free website