The best time to find a buyer is before the first footing, when the price list is still a draft. The rules for that window change by state. We build the list inside them.
A register-now form that reads like a reservation, before your filing allows one. In New York that is a reservation the sponsor may not take.
Registrants from the new home portals arrive as a name and an email, with no plan or timing, and the same buyer is on two rival lists the same day.
The launch reaches buyers and forgets the agents who will bring a good share of them. Nobody tells local agents the co-op, the registration rule or the release date.
A week of registrants at a sample builder. A portal registrant is a race with the other builders in the same search. A family waiting on a new community asks one builder.
Example, Quellbrook Homes, a sample home builder, one week of leads. A shared lead, Homesite 42, Fenwright Meadows: 3 others reach it first and first reply is 16h. Model tour booked with Pellwyn Homes for Saturday. Quellbrook wrote back the next morning. A lead from its own page, Interest list, Bramley Fields: first reply 0:44. This family asked Quellbrook and nobody else. On the interest list, single-story noted. The week before, Portal emails and the sales center: 15 registrants, first reply 12h 32m on average, 7 lost, 2 model tours, cost per tour $875. The week after, One inbox, by community: 22 registrants, first reply 4:08 on average, 2 lost, 8 model tours, cost per tour $231. Read between model tours, a day behind by Wednesday. Every registrant tagged by community and source.
One inbox, by community
Interest list, Bramley FieldsInterest list page
This family asked Quellbrook and nobody elseInterest list, Bramley FieldsInterest list page
Phase two, Fenwright MeadowsCommunity pages
Townhome, Ostley StationDirectory registrants
Homesite 42, Fenwright MeadowsPortal registrants
Every registrant tagged by community and source
Noor A.555-0163
We like Bramley. When do plans and prices come out? Is there a single-story plan?
Quellbrook Homes: Hi Noor, thanks for joining the Bramley Fields interest list. OK to text you here? Reply STOP to opt out.
First reply 0:44
On the interest list, single-story noted.
Inbox
We need four bedrooms by April. Can we see Homesite 42 this week?
| Source | Before | After |
|---|---|---|
| Portal registrants | $1,100Jordan P.’s inbox | $350One inbox, by community |
| Directory registrants | –A shared email | $300One inbox, by community |
| Community pages | $200A form email | $150One inbox, by community |
| Interest list page | –A shared email | $200One inbox, tagged |
| All sources | $875Read between model tours, a day behind by Wednesday | $231Every registrant tagged by community and source |
Sample spend, not a vendor’s price.
Lead generation fills the interest list before release day, so the first phase opens with buyers already waiting.
Everything that gets you a lead.
More people find you and reach out.
Turn interest into a sale.
Keep the job moving.
Jobs run on time, with less of you managing them.
What happens after the job.
Finished work brings in the next job.
Feed it back into the machine.
Every finished job helps bring the next lead.
Then it starts again.
CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.
A project site with floor plans, availability and a register interest form.
Community and floor plan pages that come up when buyers search new homes near them.
Answer pages on plans, finishes and timing that AI tools can quote to a new-home buyer.
A register interest form and a price list download that build your waitlist.
Construction progress and model home posts that keep the waitlist warm.
An AI agent answers plans, finishes and timing from the facts you give it.
A missed call to the sales line gets a text back and a tour time.
Sales center tours and model home visits book into the sales team’s calendar.
Every registrant and buyer on one dashboard, from the first click to the contract.
After move-in, buyers get asked for a review and the name of a friend who is looking.
Phase releases and price updates go to the waitlist before they go public.
PostHog shows which floor plans and phases buyers keep coming back to.
Session replay shows where a buyer stopped on the price list or the form.
Each month you see registrants, tours booked and reservations signed, by phase.
Every registrant reaches one dashboard, and DocuSign stays for the reservation.
What we buildInterest list, broker page and landing pages run from one place.
Release day starts with a sorted list instead of a scramble through inboxes.
More of the first phase goes to buyers who registered with you, not through a portal.
Free website
Plans from $1,500 a month.
You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.
$1,500 a month
No lead lost.
Not in this plan
Every lead answered and booked, and we keep it running.
$4,000 a month
Every stage handled.
Starts hereUnlimited landing pages and lead magnets
Everything in Automated, and we run every stage for you.
No AI brain or agents of your own.
$7,500 a month
We run the whole cycle.
IncludedUnlimited landing pages and lead magnets
Everything in Automated, plus us working it and building on it.
Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.
Zillow sells leads two ways. How each is priced, what public data can and cannot show, and a break-even sum to run on your own ZIP codes.
An ISA calls, texts and qualifies leads, then books agents. What the job covers, when a license is needed, and what calling rules apply to a team.
Yes, agents can have a Google Business Profile. Google's rules on the name, the address and brokerage branding, and what gets a profile suspended.
Start the interest list as early as your filing allows, give local agents a reason to register clients, and keep a page live for every phase and plan. Each list stays inside what your state allows before contracts.
Many do, as a co-op the builder sets and can change. Since the 2024 NAR settlement the buyer signs a written agreement with their own agent, and the terms stay negotiable. Your broker page states your current policy plainly.
Saturday