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Booking for
developers and new-build sales teams.

A couple drives forty minutes on a Saturday and waits in the model while the only onsite agent finishes with another family. A booked tour puts an agent at the door when they walk in.

Get a free websiteDevelopers

Without Booking

NAHB index of prospective buyer traffic in October 2026, where 50 is the midpoint
18
NAHB/Wells Fargo HMI, October 2026
of builders phoned the shopper after an online inquiry, down eight points
58%
Melinda Brody & Co., Blue Gypsy and Denim Marketing, 2025 Online Homebuyer Mystery Shop
median time a finished new home had been for sale, September 2026
3.0 months
Census and HUD, New Residential Sales, September 2026

Walk-in waiting

Weekends bring every visitor at once. Buyers wait in the kitchen of the model while one agent talks to the family who arrived first, and some leave before their turn.

Agent registration gaps

The buyer’s agent was never registered at the first visit, so the commission question surfaces at contract. Some agents stop bringing clients to your community.

Quiet weekday models

Tuesday afternoon the model sits staffed and empty. Nobody offered the buyer a weekday slot with the agent to themselves.

Model tours

Three sample onsite agents around two models and a phase release, the same requests twice: first walk-ins and late texts, then a time with the agent named.

Example week of a sample home builder's model tour calendar, with 35 tour requests in both versions. Before: 8 tours, 23% of requests reaching one, 2 no-shows, and no reminders. After each request gets a booking page with the model's onsite agent and the buyer's agent registered first, and a reminder the day before: 16 tours, 46%, 1 no-show, and 16 reminders sent.

Before Walk-ins and late texts. Eight tours on the week, two no-shows.

  1. Before: Walk-ins and late texts. Eight tours on the week, two no-shows.
  2. Text: Same request, answered: the model’s onsite agent and a link to real times.
  3. Picked: Saturday at 11. The buyer’s agent is registered first, then Tessa’s calendar.
  4. Filled: Model, townhome and homesite visits fill the week, each with its agent.
  5. Reminded: Every tour gets a text the day before.
  6. Report: More requests reach a model, and a model tour is where a sale starts.
  1. Full week, Quellbrook Homes

    quellbrookhomes.example/fenwright-meadows/homesite-42/tour

    A row of new two-story stucco homes behind young trees and a low iron fence, under a clear sky

    Quellbrook Homes

    Tour Homesite 42

    Home
    Homesite 42, The Juniper plan
    Onsite agent
    Tessa N.
    Buyer’s agent
    At the doorRegistered

    Times with Tessa

    1. Sat 1411amSat 1411am
    2. Fri 134pm
    3. Sun 152pm
    Book this tour

    You’re on Tessa’s calendar

    Sat 14, 11am

    She’ll meet you at the model. Your reminder comes the day before.

    Home
    Homesite 42, The Juniper plan
    Onsite agent
    Tessa N.
    November 2026
    • Tessa
    • Marisol
    • Jordan
    Tour requests
    35
    Tours
    16
    Reached a model
    46%
    No-show
    1
    Reminders sent
    16
    1. Wed 11
    2. Thu 12
    3. Fri 13
    4. Sat 14
    5. Sun 15
    1. 5 texts2 answered
    2. 6 texts3 answered
    3. 7 texts3 answered
    4. 9 texts5 answered
    5. 8 texts4 answered
    • Model tour, JuniperIvy C.10am to 11amT
    • Townhome tour, OstleyBen A.1pm to 2pmM
    • Homesite walk, phase twoEli F.3pm to 5pmJ
    • Model tour, JuniperCass R.10am to 11amT
    • Townhome tour, OstleyTamsin R.2pm to 3pmM
    • Model tour, JuniperKai F.11am to 12pmT
    • Homesite walk, phase twoIris P.2pm to 4pmJ
    • Model tour, JuniperOmar K.11am to 12pmT
    • Townhome tour, OstleyFaye L.10am to 11amMNo-show
    • Model tour, JuniperDev S.1pm to 2pmT
    • Homesite walk, phase twoWes N.3pm to 5pmJ
    • Model tour, JuniperGus H.10am to 11amT
    • Townhome tour, OstleyHana B.11:30am to 12:30pmM
    • Model tour, JuniperMila O.1pm to 2pmT
    • Townhome tour, OstleyNoel P.3pm to 4pmM
    • Model tour, JuniperPia Q.4:30pm to 5:30pmT
    Wed 11
    Thu 12
    Fri 13
    Sat 14
    Sun 15

    Sat 14

    1. Model tour, JuniperOmar K.
    2. Townhome tour, OstleyFaye L.No-show
    3. Model tour, JuniperDev S.
    4. Homesite walk, phase twoWes N.
  2. Empty week
    November 2026
    • Tessa
    • Marisol
    • Jordan
    Tour requests
    35
    Tours
    8
    Reached a model
    23%
    No-show
    2
    Reminders sent
    0
    1. Wed 11
    2. Thu 12
    3. Fri 13
    4. Sat 14
    5. Sun 15
    1. 5 texts2 waiting
    2. 6 texts3 waiting
    3. 7 texts3 waiting
    4. 9 texts5 waiting
    5. 8 texts4 waiting
    • Model tour, JuniperIvy C.11am to 12pmT
    • Townhome tour, OstleyBen A.2pm to 3pmM
    • Model tour, JuniperCass R.10am to 11amTNo-show
    • Model tour, JuniperDev S.10am to 11amT
    • Homesite walk, phase twoEli F.1pm to 3pmJ
    • Townhome tour, OstleyFaye L.3pm to 4pmMNo-show
    • Model tour, JuniperGus H.11am to 12pmT
    • Townhome tour, OstleyHana B.2pm to 3pmM
    Wed 11
    Thu 12
    Fri 13
    Sat 14
    Sun 15

    Sat 14

    1. Model tour, JuniperDev S.
    2. Homesite walk, phase twoEli F.
    3. Townhome tour, OstleyFaye L.No-show
  3. Text
    Omar K.Quellbrook Homes
    1. Thursday 8:39pm

    2. Can we see the Juniper model on Saturday? Our agent may come too.

    3. Quellbrook Homes here. Tessa runs the Juniper model at Fenwright Meadows. Reply STOP to opt out.

    4. Pick a time here: quellbrookhomes.example/fenwright-meadows/homesite-42/tour

    • Onsite agent picked by community: Tessa
    • Buyer’s agent registered first
  4. Reminded
    RemindersFriday, for Saturday
    Omar K.

    Quellbrook Homes: you’re touring the Juniper model at Fenwright Meadows tomorrow at 11 with Tessa. Reply STOP to opt out.

    Sat 14

    1. Omar K.Sent
    2. Faye L.Sent
    3. Dev S.Sent
    4. Wes N.Sent
  5. Report
    Tour requests reaching a model

    23%Week 1

    46%Week 8

    Booking on
    Tours
    8 16
    No-show
    2 1
    Reminders sent
    0 16

What you get

  • Model tour and design center booking on each community and plan page
  • The buyer’s agent named at booking and registered before the first visit
  • Self-guided tour slots where your sales team runs them, with a person on call
  • Reminders and a one-tap reschedule, with directions to the sales center
  • Each visit beside its registration in your CRM, so the onsite agent knows who is coming

The cycle

Booking turns a registrant into a visit with a named onsite agent, and every visit starts the follow-up.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

Booking for real estate

What we build

The website

A project site with floor plans, availability and a register interest form.

SEO

Community and floor plan pages that come up when buyers search new homes near them.

AEO

Answer pages on plans, finishes and timing that AI tools can quote to a new-home buyer.

Lead generation

A register interest form and a price list download that build your waitlist.

Social posts

Construction progress and model home posts that keep the waitlist warm.

AI agents

An AI agent answers plans, finishes and timing from the facts you give it.

Missed calls

A missed call to the sales line gets a text back and a tour time.

Booking

Sales center tours and model home visits book into the sales team’s calendar.

The dashboard

Every registrant and buyer on one dashboard, from the first click to the contract.

Reviews and referrals

After move-in, buyers get asked for a review and the name of a friend who is looking.

Email campaigns

Phase releases and price updates go to the waitlist before they go public.

PostHog analytics

PostHog shows which floor plans and phases buyers keep coming back to.

Session replay

Session replay shows where a buyer stopped on the price list or the form.

Monthly numbers

Each month you see registrants, tours booked and reservations signed, by phase.

Every registrant reaches one dashboard, and DocuSign stays for the reservation.

What we build

The plan

Less Work

Tour times and agent registration settle before the buyer arrives.

Less Time

Onsite agents plan the day around booked visits, not the door.

More Sales

More visits get a full walk-through, and none of them start with a wait.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, on a domain the project or the company keeps
  • An interactive site plan or stacking plan: each lot or unit marked available, reserved or sold
  • Floor plans, finishes and the design center on their own pages, renderings labelled as renderings
  • An interest list form worded for your stage: market testing, reservations or contracts
  • Registrants sent to Lasso CRM through its registrant API, or to the CRM you already run
  • The sponsor name, legends and registration numbers your state asks for, on every page that needs them

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Starts hereThe responder pushes each conversation toward a booked estimate

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

IncludedThe responder books, and every booking lands on your dashboard

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedCustom booking helpers, handing off to a person where needed

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

Do you need a real estate agent for new construction?

No, the builder’s sales agent can write the contract, but that agent works for the builder. Many buyers bring their own, and many builders want that agent registered at the first visit. Booking asks the question up front so nobody loses out later.

What is a self-guided model home tour?

The buyer books a slot, gets access to the model and walks it alone, with an agent on call. It suits buyers who browse after work. We set it up only where your sales team already allows it.

Free website

Sample calendar

Saturday

  • Tour, the Juniper model
Get a free website