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AI assistant for
realtors.

A buyer writes on Sunday night while you are at a listing appointment. By the time you reply on Monday, they may have toured with someone else. An AI assistant answers by text in minutes, asks what you would ask and books them with you.

Get a free websiteSolo agents

Without AI agents

median number of times a buyer reached out before an agent responded
1
NAR, 2025 Profile of Home Buyers and Sellers
of buyers value an agent who sends homes and replies by text
72%
NAR, 2025 Profile of Home Buyers and Sellers
of buyers first contacted their agent through a third-party site. By email: 9%
11%
NAR, 2025 Profile of Home Buyers and Sellers
of Realtors use AI every day. 32% have not tried it
20%
NAR, 2025 Technology Survey

Mid-showing inquiries

Every showing, inspection and closing is an hour your texts and Zillow inquiries wait. A buyer who hears nothing tends to move on to the next agent who answers.

Sunday-night realtor inbox

Website and portal inquiries pile up on weekend nights. A solo agent clears them Monday morning, after some of the keenest buyers have booked elsewhere.

Chatbot steering risk

A generic chatbot answers anything, including whether a neighborhood is good for families. That answer raises Fair Housing questions, so ours sticks to listing facts and hands the rest to you.

At 10:28pm

A sample agent’s night, played twice: first her own inbox, then the AI assistant.

Example of a sample solo agent, one night played twice. Before: 6 leads wait for the office to open, the longest for 10h 52m, and the one at the center gets a reply after 9h 50m. That buyer is already seeing it with another agent. After: an AI agent answers each within 7 min, qualifies the lead, fills the record and books 3 of 6. It hands 3 to a person and one goes cold.

In A buyer writes about Wren Court at 10:28pm. Rena is writing an offer.

  1. In: A buyer writes about Wren Court at 10:28pm. Rena is writing an offer.
  2. Waiting: The offer goes in at midnight. The inquiry sits under the day’s texts.
  3. Too late: Rena replies at 8:18am. The buyer is seeing it with another agent.
  4. Same night: The same inquiry, the same minute. The reply goes out in two.
  5. Qualified: Consent first, then pre-approval, timeline and whether an agent helps them.
  6. Booked: The showing goes on Rena’s calendar, with consent on the record.
  7. Handed off: A question about the buyer agreement. That one goes to Rena.
  8. Morning: Rena starts with buyers who answered. One never did.
  1. Sample after, Homes by Rena

    Homes by Renahomesbyrena.example

    Portal inquiry, 10:28pm

    Can we see 7 Wren Court this weekend? We’re buying our first house.

    1. Hi, this is the AI assistant for Homes by Rena. OK to text you about this home? Reply STOP to opt out.

    2. Yes, text is fine.

    3. Thanks. Rena will confirm the listing. Are you pre-approved yet?

    4. Pre-approved last week.

    5. When would you like to move, and is an agent helping you already?

    6. In about 90 days. No agent yet.

    7. Rena can show it Saturday. Which time suits you?Sat 11:30amSat 2:00pm

    8. 11:30 works.

    9. Do we have to sign something with Rena first? What does she charge?

    10. Before the first showing, Rena goes over a written buyer agreement with you. What she charges is set there, and it’s hers to explain. I’ve passed your question to her.

    11. 8:10am

    12. Morning Maya, it’s Rena. See you Saturday at 11:30. I’ll bring the buyer agreement so we can go through it first.

  2. Sample record
    A gray sofa with patterned cushions under a framed print, a pink lamp beside it

    Buyer, 7 Wren Court

    Maya T., 555-0153Portal inquiry, then text

    NewQualifiedBooked

    First reply2 minwas 9h 50m

    Intent
    Buying, first home
    Pre-approval
    Yes
    Timeline
    90 days
    Agent
    None yet
    Text consent
    Recorded
    Showing
    Sat 11:30am

    Handed to Rena V.The buyer agreement, Rena answers

    Take over

    Logged to Follow Up Boss, tagged Wren Court

  3. Sample before, 10:28pm to 8:30am

    Homes by Renahomesbyrena.example

    Portal inquiry, 10:28pm

    Can we see 7 Wren Court this weekend? We’re buying our first house.

    1. 8:18am

    2. Hi Maya, sorry for the wait. 7 Wren Court is open Saturday. Want to see it?

    3. Thanks, we’re seeing it with another agent this morning.

    Landed on Rena’s phone at 10:28pm, while she wrote an offer for another client.

    Working with another agent

  4. Sample night’s leads
    Longest wait
    10h 52m7 min
    Booked by morning
    03
    Left for a person
    63
    Went cold
    1

    1. Open house follow-up, Sorrel LnSign-in sheet

      Replied 8:04amBooked Sat 10:00am

    2. Home value, BrookfieldSite form

      Replied 8:09amBooked Thu 5:00pm

    3. Past client, refinance questionText

      Replied 8:13amLender question, for Rena

    4. Buyer, 7 Wren CourtPortal inquiry

      Replied 8:18amBooked Sat 11:30am

    5. Relocating, wants a rental firstEmail

      Replied 8:26amWent cold

    6. Investor, off-market homesSite form

      Replied 8:32amWants Rena

What you get

  • Texts and emails answered while you show, in a voice you set: short, friendly, local
  • Your questions asked in order: buying or selling, timeline, pre-approval, area, whether they already have an agent
  • A showing or a listing appointment booked on your calendar, or a text to you when it should be you
  • Every conversation written to Follow Up Boss or Lofty as a note on the contact
  • Texting registered with carriers under A2P 10DLC, and replies only to people who reached out first

The cycle

The AI assistant works Prospect for one agent: it catches what Lead brings in while you are busy and turns it into a booked showing.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

AI agents for real estate

What we build

The website

Your own site, in your name, with a home value page that sellers fill in.

SEO

Your name comes up when sellers search realtor near me or home value in your area.

AEO

When someone asks an AI tool for an agent in your town, your own pages give it your name.

Lead generation

A home value report and a buyer guide that collect names and numbers for you.

Social posts

Your listings, your closings and your town, posted for you while you work.

AI agents

An AI agent replies to a new lead in minutes while you’re at a showing.

Missed calls

A missed call during a showing gets a text back and a time to talk.

Booking

Listing appointments and buyer consults book themselves into your calendar.

The dashboard

Your sphere, buyers and sellers on one dashboard, so nobody waits on your memory.

Reviews and referrals

Every closing ends with a text asking for a review and a referral from your client.

Email campaigns

Your sphere hears from you every month with local sales and what homes are worth.

PostHog analytics

PostHog shows which listings and which home value pages bring you the asks.

Session replay

Session replay shows the seller who started the value form and stopped.

Monthly numbers

Each month you see where leads came from, appointments set and listings signed.

Lofty or Follow Up Boss stays, and every lead is on one dashboard.

What we build

The plan

Less Work

First replies and qualifying questions happen without you stepping out of a showing.

Less Time

You call back the buyers worth calling, with their answers in front of you.

More Sales

Fewer buyers move on to the next agent because nobody wrote back.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, in your own name, on a domain you keep when you move
  • IDX search from your MLS, with your broker’s approval and your IDX vendor account
  • Farm area pages, sold homes and your reviews, written about you rather than the brokerage
  • Your brokerage name and license state shown the way your broker and Realtor rules ask
  • A home value request and a contact form that reach your phone and Follow Up Boss or Lofty

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Starts hereThe AI responder on your site

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

IncludedThe AI responder on your site, and a stat assistant on your private site

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedYour AI brain, custom AI helpers and the connections to your tools

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

What is the best AI assistant for realtors?

One that answers from your listings and your rules, writes to the CRM you already use and hands over to you when it should. A general chatbot writes well and guesses at facts, a risk with your license on the line.

Should a realtor hire a virtual assistant or use AI?

They do different jobs. A virtual assistant handles transaction files, paperwork and calendar work that need judgment. An AI assistant answers the inquiry that lands on a Sunday night. The two work well side by side.

Can an AI assistant text my leads as a realtor?

Yes, people who asked you to, from a number registered for business texting. It does not place calls: the FCC treats AI voices as artificial under the TCPA, which needs prior express consent. Ours replies to people who reached out first.

Free website

Sample calendar

Saturday

  • Showing, 7 Wren Court
Get a free website