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Email marketing for
realtors.

Your next deals are already in your phone. Past clients and your sphere of influence send work for years when they hear from you in between. Email is how one agent keeps in touch with all of them.

Get a free websiteSolo agents

Without Marketing

of the typical Realtor’s business is repeat clients. Past-client referrals: 22%
28%
NAR, 2026 Member Profile
of sellers have recommended their agent at least once since the sale
65%
NAR, 2025 Profile of Home Buyers and Sellers
of buyers value emails about their own needs. An email newsletter: 7%
47%
NAR, 2025 Profile of Home Buyers and Sellers
of Realtors name email marketing tools as a top source of quality leads
11%
NAR, 2025 Technology Survey

Holiday-card sphere

Your sphere hears from you at the holidays and when you need a deal. A friend asks them for an agent in June, and they cannot recall your last email.

Canned realtor newsletter

The newsletter your CRM sends is the one every agent on the platform sends, with the rate chart and a recipe. Nobody forwards it to a friend who is selling.

Stale CRM buyers

Buyers who went quiet last year still sit in Follow Up Boss. Nobody tells them about the house that fits, and they buy with the agent from the open house.

Home anniversary

A sample agent writes to each past client in the week they got their keys. Nothing books from it the first month.

Example of a sample solo real estate agent, Homes by Rena. Before: the last mail The Carvers had from them is 16 months old. After 47 of 410 names are cut, the campaign “Home anniversaries, spring” goes to 363, and the email “Four years in your house this week” lands in that inbox. It opens on one line written for them, and they reply. 9 months later 22 have replied and the ledger stands at +$10,630. Commission at closing, before her split with the brokerage.

Before The Carvers last heard from Rena at the holidays, sixteen months ago.

  1. Before: The Carvers last heard from Rena at the holidays, sixteen months ago.
  2. Landed: A note lands in the week each past client got their keys.
  3. Opened: What sold on their own street since they bought, in Rena’s voice.
  4. Replied: The Carvers need a fourth bedroom. They ask her to come look.
  5. Back: Under zero until month nine, then the Carver sale closes. A referral is pending.
  1. The email
    Hb

    Homes by Renarena@homesbyrena.example

    to The CarversApr 4

    Four years in your house this week

    Homes by RenaHome anniversary, year four

    Four years in your house this week

    Hi both, four years on Sorrel Lane this week. Here is what the street has done since.

    Four years ago this week you got the keys. Here is what sold near you since, and roughly what yours might do now. Reply if you want me to run it properly.

    Sold near Sorrel Lane

    • A two-story house of red shingles with a white wraparound porch and an upper balcony, on a grassy rise30 Sorrel LaneSold for $468,000, 9 days on market
    • A brick house with green trim, two tall chimneys and a side porch, in falling snow4 Birchwood Way, BrookfieldSold for $431,500, 14 days on market
    • A tan Victorian house with a bay window and a deep porch under oak branches61 Pell Road, Linden HeightsSold for $512,000, 6 days on market
    Reply for a value review

    Rena V., Pelloway Realty

    UnsubscribeHomes by Rena, 12 Mercer St, Linden Heights
  2. Sample campaign, Home anniversaries, spring
    LedgerSent Apr 4

    +$10,630

    Commission at closing, before her split with the brokerage

    Above zero, Month 9
    Sent
    363
    Replied
    22
    Closings
    2
    Left out
    47

    Three asked to stop. They are off the list.

    1. AprEmail and her ads, three months−$390
    2. JulEmail and her ads, three months−$390
    3. OctEmail and her ads, three months−$390
    4. OctCarver listing signedPending
    5. DecNeighbor’s house, under contractPending
    6. JanCarver sale closed+$11,800
    What came back
    Replies22
    • C

      The CarversMonth 1

      We need a fourth bedroom. Can you come look at ours?

      Listing visit$11,800

    • Da

      Dev and Kai N.Month 2

      Our neighbor is thinking of selling. Can I pass your name on?

      Referral, sellerPending

    • ML

      Marta L.Month 3

      Happy in the condo. Keep these coming.

      Staying on the list

    • HW

      Hana W.Month 5

      We just refinanced. Not moving.

      Marked as staying

    18 more replies

  3. The list
    Home anniversaries, spring, 8 of 410 names
    WhoLast heard from themWhat came backWorth
    The CarversBought 22 Sorrel Lane with Rena, 202216 months agoWe need a fourth bedroom. Can you come look at ours?Listing visit$11,800
    Ines G.Buying with Rena nowMondayLeft out: in escrow with rena
    Dev and Kai N.Bought in Old Orchard, 20212 years agoOur neighbor is thinking of selling. Can I pass your name on?Referral, seller$9,900Pending
    Marta L.Sold with Rena, 20203 years agoHappy in the condo. Keep these coming.Staying on the list
    Joel B.Sphere, old coworker6 years agoLeft out: bad address
    The OkorosBought in Millbank, 2023Last yearNo reply
    Paul R.Sold with Rena, 20195 years agoLeft out: opted out
    Hana W.Bought in Linden Heights, 20204 years agoWe just refinanced. Not moving.Marked as staying

    8 of 410 names shown

What you get

  • A monthly email in your voice: what sold on your streets, one home worth a look, one note only a local agent knows
  • Home anniversary emails to past clients, with a fresh value check
  • New listings sent only to the buyers in your CRM they fit
  • Old buyer and seller leads written to again, with replies sent to your phone
  • Every send and reply kept on the contact in Follow Up Boss or Lofty

The cycle

Email works Growth: past clients and your sphere hear from you between deals, so the next referral starts with your name.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

    • Marketing

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

Marketing for real estate

What we build

The website

Your own site, in your name, with a home value page that sellers fill in.

SEO

Your name comes up when sellers search realtor near me or home value in your area.

AEO

When someone asks an AI tool for an agent in your town, your own pages give it your name.

Lead generation

A home value report and a buyer guide that collect names and numbers for you.

Social posts

Your listings, your closings and your town, posted for you while you work.

AI agents

An AI agent replies to a new lead in minutes while you’re at a showing.

Missed calls

A missed call during a showing gets a text back and a time to talk.

Booking

Listing appointments and buyer consults book themselves into your calendar.

The dashboard

Your sphere, buyers and sellers on one dashboard, so nobody waits on your memory.

Reviews and referrals

Every closing ends with a text asking for a review and a referral from your client.

Email campaigns

Your sphere hears from you every month with local sales and what homes are worth.

PostHog analytics

PostHog shows which listings and which home value pages bring you the asks.

Session replay

Session replay shows the seller who started the value form and stopped.

Monthly numbers

Each month you see where leads came from, appointments set and listings signed.

Lofty or Follow Up Boss stays, and every lead is on one dashboard.

What we build

The plan

Less Work

Emails get written from your sales and listings. You approve, they send.

Less Time

No more Sunday nights building a newsletter.

More Sales

More of your sphere remembers you when a friend asks for an agent.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, in your own name, on a domain you keep when you move
  • IDX search from your MLS, with your broker’s approval and your IDX vendor account
  • Farm area pages, sold homes and your reviews, written about you rather than the brokerage
  • Your brokerage name and license state shown the way your broker and Realtor rules ask
  • A home value request and a contact form that reach your phone and Follow Up Boss or Lofty

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Not in this plan

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Starts hereEmail and customer campaigns, no cap from our side

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedEmail and customer campaigns, no cap from our side

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

What should a realtor newsletter include?

What a homeowner on your streets would forward: what sold nearby and how fast, one home worth seeing, a note on the market only a local agent would know. Skip the generic rate chart.

How do I work my sphere of influence in real estate?

Stay useful between deals: a monthly note, a call on the home anniversary, a value check when prices move. People refer the agent who stayed in touch. Email carries the routine so your calls can be personal.

What is the best email marketing platform for realtors?

Often the one inside your CRM, so sends and replies sit beside the contact: Follow Up Boss and Lofty both send email. Mailchimp works for a newsletter. The writing and the sorting matter more than the tool.

Free website

Sample calendar

Saturday

  • Showing, 7 Wren Court
Get a free website