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Local SEO for
realtors.

Search a subdivision plus realtor and you get Zillow, your brokerage and the agent with the most Google reviews. A solo agent can own the searches the portals answer thinly: the street, the school zone, the agent who sold the house next door.

Get a free websiteSolo agents

Without SEO

of recent buyers found the home they bought online
52%
NAR, 2025 Profile of Home Buyers and Sellers
of buyers found their agent by asking about a home they saw online
7%
NAR, 2025 Profile of Home Buyers and Sellers
of buyers found their agent through a website, with no referral
6%
NAR, 2025 Profile of Home Buyers and Sellers
of buyers searching online rated an agent’s contact details very useful
44%
NAR, 2025 Profile of Home Buyers and Sellers

Unclaimed practitioner profile

Google lets a public-facing agent hold a Business Profile in their own name. Without one, Maps shows the brokerage office and its reviews when a seller searches for an agent near them.

Faceless farm area

Your farm area gets a postcard every month. Online there is no page about it with your name on it, so the seller who searches it finds a portal estimate first.

Zillow-only reviews

Your best reviews sit on Zillow and in thank-you texts. Google sees none of them, and the agent with a long list of Google reviews gets the call.

The map pack

A sample solo agent, one search, 26 weeks of her own profile.

Example of a sample solo agent, Homes by Rena, on a results page over 26 weeks. For the search “realtor in linden heights” it moves from position 12, under the map and filed as an agency at her brokerage’s address, to position 3, one of the three names on the map, after her own profile in the right category, a page for each neighborhood and a review ask after each closing. The broad search “real estate agent near me” stays at 14.

Searched A seller looks for a realtor nearby. The map shows three names.

  1. Searched: A seller looks for a realtor nearby. The map shows three names.
  2. Under the map: Rena sits twelfth, filed as an agency at her brokerage’s address.
  3. The work: Her own profile, a page per neighborhood, a review ask after each closing.
  4. On the map: Week 21, one of the three. It slips once and comes back.
  5. Read: A seller opens her sold homes straight from the listing.
  1. After, week 26, search.example
    realtor in linden heightsSearched from Linden Heights
    • All
    • Places
    • Images
    • News

    Places

    1. 1Ashcombe Home Group4.7(132)Real estate agencyOpen until 7pm
    2. 2Pelloway Realty, Linden Heights4.4(58)Real estate agencyOpen until 6pm
    3. 3Homes by Rena: Rena V.4.9(31)Real estate agentNewest review yesterday
    4. 4Tamsin O., Realtor4.9(64)Real estate agentNewest review this week
    5. 5Brightwell Realty4.5(41)Real estate agencyCloses at 5pm
    6. 6Linden Title and Escrow4.3(22)Title companyCloses at 5pm
    7. 7Joss M., Realtor4.8(29)Real estate agentNewest review last month

    More places

    Homes by Rena

    4.9(31)Real estate agent

    Newest review yesterday

    Profile
    Homes by Rena: Rena V., her own
    Today
    By appointment, 9am to 7pm

    Pages

    • About me
    • Sold homes
    • Linden Heights
    • Home value
    • Brookfield
    Ask what mine would sell forSent to Rena’s phone and her CRMWebsite
  2. Before, week 0, search.example

    Position 12 for realtor in linden heights

    1. 1Ashcombe Home Group4.7(132)Real estate agencyOpen until 7pm
    2. 2Pelloway Realty, Linden Heights4.4(58)Real estate agencyOpen until 6pm
    3. 3Tamsin O., Realtor4.9(64)Real estate agentNewest review this week
    4. 12Homes by Rena4.9(9)Real estate agencyNo hours listed
    Profile
    At the Pelloway Realty office address
    Today
    Hours not listed

    About me: About me.

  3. Sample searches
    Sample searches
    SearchesWeek 0Week 26
    realtor in linden heights123
    linden heights home values305
    realtor reviews linden heights224
    sell my house brookfield348
    real estate agent near me2614

What you get

  • A Google Business Profile in your name as an individual practitioner, set up within Google’s rules
  • A page for each farm area and subdivision: what sold, how fast, what you saw inside
  • A review request after every closing that sends past clients to Google
  • Your brokerage name and license state on every page, as Realtor rules ask
  • Your farm area searches checked each month and explained to you in plain words

The cycle

Local SEO sits in Lead: a seller who searches the streets you farm finds your page and your profile, and the inquiry comes to your phone.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

SEO for real estate

What we build

The website

Your own site, in your name, with a home value page that sellers fill in.

SEO

Your name comes up when sellers search realtor near me or home value in your area.

AEO

When someone asks an AI tool for an agent in your town, your own pages give it your name.

Lead generation

A home value report and a buyer guide that collect names and numbers for you.

Social posts

Your listings, your closings and your town, posted for you while you work.

AI agents

An AI agent replies to a new lead in minutes while you’re at a showing.

Missed calls

A missed call during a showing gets a text back and a time to talk.

Booking

Listing appointments and buyer consults book themselves into your calendar.

The dashboard

Your sphere, buyers and sellers on one dashboard, so nobody waits on your memory.

Reviews and referrals

Every closing ends with a text asking for a review and a referral from your client.

Email campaigns

Your sphere hears from you every month with local sales and what homes are worth.

PostHog analytics

PostHog shows which listings and which home value pages bring you the asks.

Session replay

Session replay shows the seller who started the value form and stopped.

Monthly numbers

Each month you see where leads came from, appointments set and listings signed.

Lofty or Follow Up Boss stays, and every lead is on one dashboard.

What we build

The plan

Less Work

Area pages and your profile get written and kept current for you.

Less Time

You tell us the market once. We keep turning it into pages.

More Sales

More sellers in your farm area can find you by name, not the brokerage.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, in your own name, on a domain you keep when you move
  • IDX search from your MLS, with your broker’s approval and your IDX vendor account
  • Farm area pages, sold homes and your reviews, written about you rather than the brokerage
  • Your brokerage name and license state shown the way your broker and Realtor rules ask
  • A home value request and a contact form that reach your phone and Follow Up Boss or Lofty

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Not in this plan

Every lead answered and booked, and we keep it running.

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

Starts hereContent that moves your numbers on Google

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedContent that moves your numbers on Google

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

Can a solo agent get a Google Business Profile apart from the brokerage?

Yes. Google names real estate agents as individual practitioners: a public-facing agent can have a profile in their own name, reachable at a verified location during stated hours. If you trade under your own brand alone, Google suggests one shared profile, brand first, then your name.

What are the best SEO keywords for real estate agents?

The ones with a place in them: the subdivision, the school zone, homes for sale near a landmark, selling in a named neighborhood. A solo agent wins on the small places the portals cover thinly.

Does a realtor need local SEO if the brokerage already ranks?

The brokerage ranks for the brokerage. When a seller searches your farm area, its page sends them to whichever agent it lists first. Your own profile and pages send them to you.

Free website

Sample calendar

Saturday

  • Showing, 7 Wren Court
Get a free website