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Instagram for
realtors.

Your feed is just-listed graphics from Canva and a walkthrough you meant to post last month. Instagram works for a solo agent when the posts show what only you know: the street, the house, the deal.

Get a free websiteSolo agents

Without Social platforms

of Realtors say social media brings them the most quality leads
39%
NAR, 2025 Technology Survey
of Realtors use social media in their business
75%
NAR, 2025 Technology Survey release
of buyers say it matters that their agent is active on social media
15%
NAR, 2025 Profile of Home Buyers and Sellers
of buyers found their agent on a social page with no prior connection
1%
NAR, 2025 Profile of Home Buyers and Sellers

Canva template feed

Every just-listed square comes from the same Canva template as the agent down the street. Followers scroll past it before they reach the address.

Missing brokerage name

Realtor rules ask for your firm’s name in any ad, in any medium, where a reader can see it. A bio or a post that leaves it out invites a complaint.

Unposted listing walkthroughs

You film the walkthrough, then the listing goes under contract before you edit it. The clip never goes up, and the next listing starts the same way.

The Sorrel sale

A closing for a sample solo agent, then twelve weeks of what her past clients see between sales.

Rena sends a sold price and a photo, which becomes a post on her page and three other cuts after a read rewrites one line. Sample page. The last post was 338 days old before the work, and 5 days old after twelve weeks. 9 of 11 finished jobs were posted, and 2 waiting on a seller’s OK. 22 Sorrel Lane closed at $452,000 this week, six days on market and three offers. Ten minutes from Brookfield Park.

The check A past client’s friend looks Rena up. The last post is a holiday card, 338 days old.

  1. The check: A past client’s friend looks Rena up. The last post is a holiday card, 338 days old.
  2. The closing: Rena sends the sold price and a photo from the curb.
  3. The post: We write it from her numbers. The Fair Housing read stops one line.
  4. The rooms: The same sale, cut for the street, for buyers who lost out and for agents.
  5. Twelve weeks: Sales, a listing, a quiet stretch, and a name her past clients keep seeing.
  6. The next check: A neighbor finds the sale, and asks what theirs would do.
  1. Sample page: feed.example/homesbyrena

    Homes by RenaLinden Heights, 5 days ago

    Five years ago this week I sold my first house in Linden Heights. Thank you to everyone who sent a friend.

    A pale two-story house at dusk with lit windows, seen across a meadow of wildflowers

    193Share

    Dee P. We’re a street over from Sorrel. What would ours sell for?

    Homes by RenaSorrel Ln, 11 weeks ago

    22 Sorrel Lane closed at $452,000 this week, six days on market and three offers. Ten minutes from Brookfield Park.

    homesbyrena.example/sold/22-sorrel-lane

    A two-story house of red shingles with a white wraparound porch and an upper balcony, on a grassy rise

    244Share

    Homes by RenaSorrel Ln, 10 weeks ago

    From the sellers on Sorrel Lane, with their yes.

    Rena did every part herself, from the photos to the closing table. We always knew who to text.

    The Carvers, Sorrel Lane, sample customers

    131Share

    Homes by RenaLinden Heights, 11 months ago

    Happy Thanksgiving from your Realtor!

    4CommentShare

  2. Sample page: From the closing table

    From the closing table4:20pm

    A two-story house of red shingles with a white wraparound porch and an upper balcony, on a grassy rise

    Closed 22 Sorrel Lane at $452,000, six days on market, three offers. The Carvers said I can use their name. Say it’s perfect for empty nesters.

    Rena, after the signing
    Sample page: Read before it goes out
    Sold price
    $452,000
    Days on market
    Six, with three offers
    Street
    Sorrel Lane
    Fair Housing
    One line rewritten
    Client
    Said yes to the quote
    Fair Housing
    The read flagged nothing
  3. Sample page: The same job, cut for each room

    The same job, cut for each room

    • A two-story house of red shingles with a white wraparound porch and an upper balcony, on a grassy riseThe street itself

      Your neighbors on Sorrel Lane just closed at $452,000. Happy to share what sold nearby, no pitch.

    • A two-story house of red shingles with a white wraparound porch and an upper balcony, on a grassy riseBuyers who lost out

      Six days, three offers, one house on Sorrel Lane. Ask me what is coming up in Brookfield.

    • A two-story house of red shingles with a white wraparound porch and an upper balcony, on a grassy riseAgents and lenders

      Sorrel Lane: six days on market, three offers, $452,000. Older homes in Brookfield keep moving fast.

  4. Sample page: Posts on this page

    Posts on this page

    1. Linden Heights5 days ago

      Five years ago this week I sold my first house in Linden Heights. Thank you to everyone who sent a friend.

    2. Brookfield2 weeks ago

      A Brookfield porch in May. Ask me what the last three homes on this street closed at.

    3. Millbank3 weeks ago

      Price change in Millbank: $412,000, down from $425,000. New roof, a big side porch.

    4. Wren Ct4 weeks ago

      Wren Court is under contract after eleven days on the market.

    5. Wren Ct7 weeks ago

      The open house on Wren Court drew fourteen sign-ins. Two came back for a second look.

    6. Quiet while Wren Court went under contract
    7. Wren Ct8 weeks ago

      Just listed: 7 Wren Court, a 1924 three-bedroom with its original oak stairs, $489,000. Open Sunday, 1 to 3.

    8. Linden Heights9 weeks ago

      Linden Heights this month: five homes closed, eight days on market at the median. The older houses went first.

    9. Sorrel Ln10 weeks ago

      Rena did every part herself, from the photos to the closing table. We always knew who to text.

    10. Sorrel Ln11 weeks ago

      22 Sorrel Lane closed at $452,000 this week, six days on market and three offers. Ten minutes from Brookfield Park.

    11. 11 months ago

      Happy Thanksgiving from your Realtor!

    12. 1 year ago

      Thinking of selling? Now is the time!

    13. 1 year ago

      Happy Fourth of July, neighbors!

What you get

  • Instagram posts from your own listings, sales and streets, written and scheduled for you
  • Captions that turn a just-listed post into a reason to look: the street, the light, the deal
  • Your brokerage name on every post and in your bio, where a reader can see it
  • A Fair Housing read on each caption before it goes up
  • Facebook and the other platforms you pick, fed from the same posts

The cycle

Instagram sits in Lead: the neighbors who follow your posts for months are the sellers who message you when they decide to move.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

Social platforms for real estate

What we build

The website

Your own site, in your name, with a home value page that sellers fill in.

SEO

Your name comes up when sellers search realtor near me or home value in your area.

AEO

When someone asks an AI tool for an agent in your town, your own pages give it your name.

Lead generation

A home value report and a buyer guide that collect names and numbers for you.

Social posts

Your listings, your closings and your town, posted for you while you work.

AI agents

An AI agent replies to a new lead in minutes while you’re at a showing.

Missed calls

A missed call during a showing gets a text back and a time to talk.

Booking

Listing appointments and buyer consults book themselves into your calendar.

The dashboard

Your sphere, buyers and sellers on one dashboard, so nobody waits on your memory.

Reviews and referrals

Every closing ends with a text asking for a review and a referral from your client.

Email campaigns

Your sphere hears from you every month with local sales and what homes are worth.

PostHog analytics

PostHog shows which listings and which home value pages bring you the asks.

Session replay

Session replay shows the seller who started the value form and stopped.

Monthly numbers

Each month you see where leads came from, appointments set and listings signed.

Lofty or Follow Up Boss stays, and every lead is on one dashboard.

What we build

The plan

Less Work

Posts get made from what you already shot and sold.

Less Time

Approving a week of posts takes a few minutes on your phone.

More Sales

Your sphere sees you working their streets long before they sell.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, in your own name, on a domain you keep when you move
  • IDX search from your MLS, with your broker’s approval and your IDX vendor account
  • Farm area pages, sold homes and your reviews, written about you rather than the brokerage
  • Your brokerage name and license state shown the way your broker and Realtor rules ask
  • A home value request and a contact form that reach your phone and Follow Up Boss or Lofty

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Starts hereText posts on the platforms you pick, written and posted

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

IncludedCustomer campaigns on the platforms where your buyers are

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedCustomer campaigns on the platforms where your buyers are

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

What should a realtor post on Instagram?

What a neighbor would stop for: the house before it reaches the portals, what sold and why, a walk down a street you know. Keep just-listed posts, and give each one a reason to look.

What are the social media rules for realtors?

Realtors must show their firm’s name in any ad, in any medium, where a reader can see it, and keep every post truthful. Fair Housing law covers captions too. Your state and your broker may add rules of their own.

Do Instagram reels work for realtors?

They can reach people in your area, and nobody can promise leads from them. Short walkthroughs from a real local agent tend to hold attention. We start with captions and text posts. Designed image and video posts start once you’re comfortable with AI drafts.

Free website

Sample calendar

Saturday

  • Showing, 7 Wren Court
Get a free website