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Real estate agent
website.

Your brokerage gives you a roster page and Zillow gives you a profile. Both carry someone else’s brand, and neither comes along when you change brokerages. A site in your own name does.

Get a free websiteSolo agents

Without Websites

of sellers’ agents marketed the home on their own website
49%
NAR, 2025 Profile of Home Buyers and Sellers
of Realtors say their own website brings the most quality leads. Their brokerage’s site: 13%
12%
NAR, 2025 Technology Survey
of buyers say it matters that their agent has a website
29%
NAR, 2025 Profile of Home Buyers and Sellers

Stock IDX template

Your IDX vendor gave you the template every agent on the plan gets. A seller lands on it and learns nothing about you, your streets or your sales.

Brokerage move reset

Change brokerages and the roster page, its reviews and every link to it go dark. You start your online presence over in the busiest month of the move.

Missing license disclosure

Realtor rules ask an agent’s site to show the firm’s name and the state of licensure where a reader can see them. A homemade site that skips them invites a complaint.

Her own site

A sample agent’s site, before the rebuild and after it. Watch a seller a past client sent check what she has sold, then ask about their own house.

Example site check, sample figures. A seller sent by a past client on a phone. Old site: her sales show, as a brokerage roster with none of them, after 7.4 seconds, 8.0 MB, largest paint 5.8s, tap reply 610ms, layout shift 0.27. Rebuilt site: her sales show, on her own domain, after 1.2 seconds, 230 KB, largest paint 1.5s, tap reply 230ms, layout shift 0.03.

Before A seller a past client sent looks Rena up. A slider of a stranger’s house loads.

  1. Before: A seller a past client sent looks Rena up. A slider of a stranger’s house loads.
  2. Stuck: They tap My Listings and land on the brokerage’s roster.
  3. Rebuild: Same agent. Her sales come back to her own domain, one page each.
  4. After: The sold homes are the page, with 22 Sorrel Lane on top.
  5. Asked: They ask what their house would sell for. It goes to Rena’s phone.
  1. After, homesbyrena.example
    A pale two-story house at dusk with lit windows, seen across a meadow of wildflowers
    Homes by Rena
    • Sold
    • Selling
    • Buying
    • About Rena
    Ask Rena

    Selling in Linden Heights

    What I have sold here, and what I would do with yours.

    WhereLinden Heights

    SoldLast 12 months

    Beds3 or more

    My Listings

    A two-story house of red shingles with a white wraparound porch and an upper balcony, on a grassy rise$452,00022 Sorrel LaneSold in six days, three offers

    homesbyrena.example

    A two-story house of red shingles with a white wraparound porch and an upper balcony, on a grassy rise

    Homes by Rena

    Selling in Linden Heights

    $452,000Sold in six days, three offers

    Sent to Rena’s phone and her CRM

    Ask what mine would sell forGoes to Rena’s phone and her CRM

    Brokered by Pelloway Realty

  2. Before, homesbyrena.example
    Homes by Rena Real Estate
    • Home
    • About Me
    • My Listings
    • Testimonials
    • Contact
    A tan Victorian house with a bay window and a deep porch under oak branchesWelcome to my website

    Your Dream Home Awaits

    Serving all your real estate needs

    I am a dedicated, hardworking agent who puts my clients first. Whether you are buying or selling, I will be with you every step of the way. Contact me today to get started.

    BuyersSign up to receive new listings by email. Read more

    SellersRequest a free market analysis of your home. Read more

    About MeLicensed and ready to help you. Read more

    Brokered by Pelloway Realty© 2019 Homes by Rena. Site provided by the brokerage.

    Find an Agent

    140 agents in 6 offices

    Search by name or office

    Rena V., Linden Heights office

    Listings from all offices

    This site uses cookies. Got it

  3. What they came for
    What they came for
    BeforeAfter
    See her salesOff the siteThe brokerage roster, 140 agents1.2sEvery sale, on her own domain
    Ask about a valueLostA form to the office inboxArrivesOn Rena’s phone and in Follow Up Boss
    Change brokeragesStarts overThe roster page stays with the firmStays hersHer domain, her sales, a new footer

What you get

  • Free website, in your own name, on a domain you keep when you move
  • IDX search from your MLS, with your broker’s approval and your IDX vendor account
  • Farm area pages, sold homes and your reviews, written about you rather than the brokerage
  • Your brokerage name and license state shown the way your broker and Realtor rules ask
  • A home value request and a contact form that reach your phone and Follow Up Boss or Lofty

The cycle

The website is where Lead lands for a solo agent: postcards, posts and searches all end on a page with your name and your next step.

  1. Lead

    Everything that gets you a lead.

    More people find you and reach out.

  2. Prospect

    Turn interest into a sale.

    More of them say yes, and you never chase.

  3. Client

    Keep the job moving.

    Jobs run on time, with less of you managing them.

  4. Kept or closed

    What happens after the job.

    Finished work brings in the next job.

  5. Growth

    Feed it back into the machine.

    Every finished job helps bring the next lead.

Then it starts again.

CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.

Websites for real estate

What we build

The website

Your own site, in your name, with a home value page that sellers fill in.

SEO

Your name comes up when sellers search realtor near me or home value in your area.

AEO

When someone asks an AI tool for an agent in your town, your own pages give it your name.

Lead generation

A home value report and a buyer guide that collect names and numbers for you.

Social posts

Your listings, your closings and your town, posted for you while you work.

AI agents

An AI agent replies to a new lead in minutes while you’re at a showing.

Missed calls

A missed call during a showing gets a text back and a time to talk.

Booking

Listing appointments and buyer consults book themselves into your calendar.

The dashboard

Your sphere, buyers and sellers on one dashboard, so nobody waits on your memory.

Reviews and referrals

Every closing ends with a text asking for a review and a referral from your client.

Email campaigns

Your sphere hears from you every month with local sales and what homes are worth.

PostHog analytics

PostHog shows which listings and which home value pages bring you the asks.

Session replay

Session replay shows the seller who started the value form and stopped.

Monthly numbers

Each month you see where leads came from, appointments set and listings signed.

Lofty or Follow Up Boss stays, and every lead is on one dashboard.

What we build

The plan

Less Work

Listings, sold pages and reviews go up from one message to us.

Less Time

Changes go live the same week, so the site keeps pace with your business.

More Sales

Sellers who look you up find a reason to call you, not the brokerage front desk.

Free website

Plans from $1,500 a month.

Get a free website

On your site

  • Free website, in your own name, on a domain you keep when you move
  • IDX search from your MLS, with your broker’s approval and your IDX vendor account
  • Farm area pages, sold homes and your reviews, written about you rather than the brokerage
  • Your brokerage name and license state shown the way your broker and Realtor rules ask
  • A home value request and a contact form that reach your phone and Follow Up Boss or Lofty

You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.

Automated

$1,500 a month

No lead lost.

Starts hereYour website, managed, with unlimited pages and changes

Every lead answered and booked, and we keep it running.

Get started, Automated

Your website

  • Hosted and kept up by us. Your domain stays in your name
  • Unlimited pages and changes. Send it and it goes live

Answer and book

  • An AI reply in minutes, day or night, aiming for under 5
  • It asks what you would ask, then books the estimate, showing or measure
  • Anything it can’t handle goes straight to you
  • Follow-ups that stop when they book or go cold

Get found

  • Text posts on the platforms you pick, no limits. Image and video are separate

Measure

  • A monthly report: every request, what it became, the money attached

Managed

$4,000 a month

Every stage handled.

IncludedYour website, managed, with unlimited pages and changes

Everything in Automated, and we run every stage for you.

Get started, Managed

Every stage

  • Every stage built and run by us, from lead to growth

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Measure

  • A dashboard for every lead, job and customer
  • A private site with a stat assistant that keeps watch on your customers

No AI brain or agents of your own.

The partnership

$7,500 a month

We run the whole cycle.

IncludedYour website, plus landing pages and hosting fully managed

Everything in Automated, plus us working it and building on it.

Get started, The partnership

Get found

  • Content for Google and AI answers, as much as it moves your numbers
  • Unlimited landing pages and lead magnets, with an alert on every form
  • Email campaigns to your lead list, no cap from our side
  • Campaigns on the social platforms your customers use, on your accounts

Your AI brain

  • One AI brain on your phone: leads, jobs and customers in one place. Ask it anything
  • Connected to your forms, email, calendar and records, so it does the work
  • Hosting and tech run by us: domain, updates, monitoring. Accounts stay yours
  • Skills for your trade: lead questions, follow-up, booking, review requests

Run the work

  • Custom AI helpers for replies and booking, with a person where needed
  • Internal tools built for how you really run
  • Two builds in progress at any time, in the order you pick

Measure

  • One shared live board: every lead and job, where it came from, what it’s worth

Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.

Read first

Your questions

Do real estate agents need a website?

Not to get licensed. A seller who hears your name from a friend looks you up first, and a roster page tells them little. Your own site is the one place online that is fully about you and stays with you.

Can a realtor have their own website?

Yes. Show your brokerage’s name and your license state clearly, as Realtor rules ask, and get IDX through your broker. Some brokerages review agent sites too, so check with yours before launch.

What website do realtors use?

Many use the brokerage page or an IDX vendor’s template from Real Geeks, Placester or Agent Image. Those work. We build the site around your areas and keep it current, the part a template leaves to you.

Free website

Sample calendar

Saturday

  • Showing, 7 Wren Court
Get a free website