Sellers rarely shop around. They call the agent they used before or the one a friend names. Seller leads for a solo agent start with being that name, then giving the rest of your farm a reason to ask.
Your farm gets a postcard every month and nowhere to go next. A homeowner curious about their price has no page of yours to ask, so they ask a portal estimate.
Calling expireds and FSBOs puts you in line behind every agent with the same dialer list. It works for some, and it takes the hours a solo agent rarely has spare.
Bought seller leads come with a referral fee at closing or a monthly bill, and the homeowner has never heard your name before you call.
A week of inquiries at a sample solo agent. A portal buyer goes to every agent paying for the ZIP. A friend a past client sends asks one agent.
Example, Homes by Rena, a sample solo real estate agent, one week of leads. A shared lead, Buyer on 7 Wren Court: 3 others reach it first and first reply is 13h. Showing booked with Corlett for Thursday. Rena wrote back the next morning. A lead from its own page, Referral, Brookfield: first reply 0:44. This seller was sent to Rena and nobody else. Home visit set for Thursday, 6pm. The week before, Her phone and three inboxes: 16 inquiries, first reply 8h 53m on average, 4 lost, 3 appointments, cost per appointment $383. The week after, Follow Up Boss, tagged: 19 inquiries, first reply 3:05 on average, 1 lost, 5 appointments, cost per appointment $188. Read between showings, a day behind by Friday. Every inquiry tagged by source.
Follow Up Boss, tagged
Referral, BrookfieldReferral page
This seller was sent to Rena and nobody elseSent by the CarversReferral page
Buyer on 7 Wren CourtZillow Premier Agent
Every inquiry tagged by source
Nina S.555-0156
The Carvers said you sold their house in six days. We’re thinking of selling in spring.
Homes by Rena: Hi Nina, thanks for writing about your home in Brookfield. OK to text you here? Reply STOP to opt out.
First reply 0:44
Home visit set for Thursday, 6pm.
Messages
Is this one still open? Could we see it Thursday after work?
| Source | Before | After |
|---|---|---|
| Zillow Premier Agent | $950The portal app | $500Follow Up Boss, tagged |
| Brokerage lead pool | Office splitFirst agent to claim it | $0Claimed, then Follow Up Boss |
| Open house sign-ins | –A paper sheet | $180Follow Up Boss, tagged |
| Referral page | $80A text to her cell | $130Follow Up Boss, tagged |
| All sources | $383Read between showings, a day behind by Friday | $188Every inquiry tagged by source |
Sample spend, not a vendor’s price.
Seller lead work feeds Lead with homeowners who raised a hand: a value request, a report signup, a reply to a postcard.
Everything that gets you a lead.
More people find you and reach out.
Turn interest into a sale.
Keep the job moving.
Jobs run on time, with less of you managing them.
What happens after the job.
Finished work brings in the next job.
Feed it back into the machine.
Every finished job helps bring the next lead.
Then it starts again.
CRM: Customers, conversations, bookings, jobs and employee tasks in one place, across all five.
Your own site, in your name, with a home value page that sellers fill in.
Your name comes up when sellers search realtor near me or home value in your area.
When someone asks an AI tool for an agent in your town, your own pages give it your name.
A home value report and a buyer guide that collect names and numbers for you.
Your listings, your closings and your town, posted for you while you work.
An AI agent replies to a new lead in minutes while you’re at a showing.
A missed call during a showing gets a text back and a time to talk.
Listing appointments and buyer consults book themselves into your calendar.
Your sphere, buyers and sellers on one dashboard, so nobody waits on your memory.
Every closing ends with a text asking for a review and a referral from your client.
Your sphere hears from you every month with local sales and what homes are worth.
PostHog shows which listings and which home value pages bring you the asks.
Session replay shows the seller who started the value form and stopped.
Each month you see where leads came from, appointments set and listings signed.
Lofty or Follow Up Boss stays, and every lead is on one dashboard.
What we buildValue requests and the farm report run without you building each one.
Your calls go to homeowners who asked, not to the whole farm.
More first listing conversations come to you before a friend names another agent.
Free website
Plans from $1,500 a month.
You always keep your name, logo, photos, copy and domain. We keep the code and the system behind the site.
$1,500 a month
No lead lost.
Not in this plan
Every lead answered and booked, and we keep it running.
$4,000 a month
Every stage handled.
Starts hereUnlimited landing pages and lead magnets
Everything in Automated, and we run every stage for you.
No AI brain or agents of your own.
$7,500 a month
We run the whole cycle.
IncludedUnlimited landing pages and lead magnets
Everything in Automated, plus us working it and building on it.
Ad budgets and paid software stay on your accounts. Designed image and video posts start once you’re comfortable with AI drafts.
Zillow sells leads two ways. How each is priced, what public data can and cannot show, and a break-even sum to run on your own ZIP codes.
An ISA calls, texts and qualifies leads, then books agents. What the job covers, when a license is needed, and what calling rules apply to a team.
Yes, agents can have a Google Business Profile. Google's rules on the name, the address and brokerage branding, and what gets a profile suspended.
The ones who already know you: past clients, your sphere and their friends, then homeowners in your farm who asked for a value. They carry no referral fee, and they took the first step.
Pick an area small enough to know street by street, with homes that sell often enough to matter. Then show up there for years: postcards, a page, a report, open houses. The page is what turns a postcard into an inquiry.
It can bring buyers, at a price: a monthly spend, or under Zillow Preferred a share of the commission at closing. Run it against your own closings before you sign, and build leads you own beside it.
Saturday